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  4. [Form 4] Vita Coco Company, Inc. Insider Trading Activity

Vita Coco Company, Inc. (COCO) director sells 10,000 shares under plan

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. director Kenneth Sadowsky reported an open-market sale of 10,000 shares of common stock on March 16, 2026 at a weighted average price of $60.137 per share. The sale was effected under a pre-arranged Rule 10b5-1 trading plan.

After this transaction, Sadowsky directly holds 594,366 shares of Vita Coco common stock. He also holds a fully vested, currently exercisable non-qualified stock option covering 27,300 shares of common stock at an exercise price of $10.178 per share, expiring on January 2, 2030.

Positive

  • None.

Negative

  • None.
Insider Sadowsky Kenneth
Role Director
Sold 10,000 shs ($601K)
Type Security Shares Price Value
Sale Common Stock 10,000 $60.137 $601K
holding Non-Qualified Stock Option (Right to Buy) -- -- --
Holdings After Transaction: Common Stock — 594,366 shares (Direct); Non-Qualified Stock Option (Right to Buy) — 27,300 shares (Direct)
Footnotes (1)
  1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.19, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The stock option is fully vested and currently exercisable.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sadowsky Kenneth
(Last) (First) (Middle)
111 5TH AVENUE 2ND FLOOR
(Street)
NEW YORK NY 10003
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/16/2026 S(1) 10,000 D $60.137(2) 594,366 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (Right to Buy) $10.178 (3) 01/02/2030 Common Stock 27,300 27,300 D
Explanation of Responses:
1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.19, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. The stock option is fully vested and currently exercisable.
/s/ Alison Klein, attorney-in-fact for Kenneth Sadowsky 03/17/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Vita Coco (COCO) director Kenneth Sadowsky report?

Kenneth Sadowsky reported selling 10,000 Vita Coco common shares. The sale occurred on March 16, 2026 at a weighted average price of $60.137 per share in open-market transactions executed under a Rule 10b5-1 trading plan.

At what price did Vita Coco (COCO) director Kenneth Sadowsky sell his shares?

The 10,000 Vita Coco shares were sold at a $60.137 weighted average price. A footnote explains they were executed in multiple trades between $60.00 and $60.19 per share, with detailed trade breakdowns available upon request to the issuer or regulators.

How many Vita Coco (COCO) shares does Kenneth Sadowsky hold after the reported sale?

After the sale, Kenneth Sadowsky directly holds 594,366 Vita Coco common shares. This figure reflects his ownership following the 10,000-share open-market disposition reported for March 16, 2026 in the insider filing.

Was the Vita Coco (COCO) insider sale by Kenneth Sadowsky under a Rule 10b5-1 plan?

Yes, the filing states the sale was made under a Rule 10b5-1 trading plan. Such plans are pre-arranged programs that schedule trades in advance, which can make the timing of transactions less indicative of an insider’s short-term view.

Does the Form 4 show any option exercises by Vita Coco (COCO) director Kenneth Sadowsky?

No option exercises are reported in this Form 4; only holdings are listed. The filing describes a fully vested non-qualified stock option for 27,300 underlying shares at a $10.178 exercise price that remains outstanding and exercisable through January 2, 2030.