[Form 4] Vita Coco Company, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Jonathan Burth, Chief Operating Officer of Vita Coco Company, Inc. (COCO), reported related transactions on 09/17/2025. He acquired 16,827 shares by exercising non-qualified stock options at an exercise price of $10.178 per share and sold 16,827 shares pursuant to a Rule 10b5-1 trading plan at a weighted average price of $42.546 per share (sales ranged from $42.50 to $42.73). Following these transactions his beneficial ownership of common stock decreased from 92,954 shares to 76,127 shares. The filing also lists multiple outstanding non-qualified stock options exercisable and unexercisable, with strike prices ranging from $10.178 to $33.36 and various vesting schedules.

Positive

• Exercise of vested options demonstrates alignment of executive compensation with equity ownership
• Sale executed under Rule 10b5-1 plan, indicating pre-established, documented trading and compliance
• Transparent disclosure of weighted-average sale price range and willingness to provide per-price details

Negative

• Direct beneficial ownership declined from 92,954 shares to 76,127 shares following the transactions
• Additional outstanding options (aggregate listed amounts) could lead to future dilution if exercised

Insights

Corporate Governance Expert

TL;DR: Officer exercised vested options and sold the same shares under a 10b5-1 plan; transaction appears compliant and routine.

The filing shows an exercise of vested non-qualified stock options and contemporaneous sales executed under a documented Rule 10b5-1 trading plan. This pattern is common for executives realizing compensation value while following pre-established trading instructions, which reduces insider ownership but demonstrates procedural compliance. The disclosure of the weighted-average sale price range and undertaking to provide per-price details supports transparency.

Securities Analyst

TL;DR: Executive monetized option spread, capturing a significant per-share gain; impact on capitalization is immaterial to operations.

The reporting officer exercised options at $10.178 and sold at a weighted average of $42.546, realizing the option spread on 16,827 shares. The reported post-transaction direct holdings fell to 76,127 shares. The filing also enumerates additional option grants and vesting schedules that could create future share dilution if exercised, but no information on hedging or large secondary transactions beyond the 10b5-1 sale is provided.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Burth Jonathan

(Last) (First) (Middle)

250 PARK AVE SOUTH

SEVENTH FLOOR

(Street)

NEW YORK NY 10003

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Operating Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/17/2025		M		16,827	A	$10.178	92,954	D
Common Stock	09/17/2025		S(1)		16,827	D	$42.546(2)	76,127	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-Qualified Stock Option (right to buy)	$10.178	09/17/2025		M			16,827	(3)	12/16/2029	Common Stock	16,827	$0.0	31,998	D
Non-Qualified Stock Option (right to buy)	$10.178							(4)	02/10/2030	Common Stock	222,950		222,950	D
Non-Qualified Stock Option (right to buy)	$10.178							(5)	01/11/2031	Common Stock	34,125		34,125	D
Non-Qualified Stock Option (right to buy)	$15							(6)	10/21/2031	Common Stock	58,043		58,043	D
Non-Qualified Stock Option (right to buy)	$15.36							(7)	08/15/2032	Common Stock	42,980		42,980	D
Non-Qualified Stock Option (right to buy)	$16.91							(8)	03/10/2033	Common Stock	14,205		14,205	D
Non-Qualified Stock Option (right to buy)	$26.18							(9)	03/04/2034	Common Stock	8,746		8,746	D
Non-Qualified Stock Option (right to buy)	$33.36							(10)	03/04/2035	Common Stock	13,218		13,218	D

Explanation of Responses:

1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.50 to $42.73, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

3. The stock option is fully vested and currently exercisable.

4. The stock option is fully vested and currently exercisable.

5. The stock option is fully vested and currently exercisable.

6. The stock option vests in four equal annual installments beginning on November 27, 2022.

7. The stock option vests in three equal annual installments beginning on August 15, 2025.

8. The stock option vests in four equal annual installments beginning on March 10, 2024.

9. The stock option vests in four equal annual installments beginning on March 4, 2025.

10. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.

	By: Alison Klein, Attorney-in-Fact For: Jonathan Burth	09/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did COCO insider Jonathan Burth do on 09/17/2025?

He exercised 16,827 shares via non-qualified stock options at $10.178 per share and sold 16,827 shares under a Rule 10b5-1 plan at a weighted average of $42.546 per share.

How did the transactions affect Jonathan Burth's ownership in COCO?

His reported beneficial ownership decreased to 76,127 shares from 92,954 shares after the transactions.

Were the sales compliant with insider trading rules?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan, indicating an affirmative defense for preplanned trades.

What option strikes and vesting schedules are disclosed?

Options listed have strike prices from $10.178 to $33.36 with various vesting schedules and exercisability; several are described as fully vested and currently exercisable.

What was the sale price range for the shares sold?

The shares were sold at prices ranging from $42.50 to $42.73, with a weighted average of $42.546.