[Form 4] CHOICEONE FINANCIAL Insider Trading Activity

Rhea-AI Filing Summary

ChoiceOne Financial Services, Inc. (COFS) – Form 4 insider transaction

Director Curt E. Coulter reported the purchase of 239 common shares of COFS on 1 July 2025 at an average price of $28.70 per share. The acquisition was coded “A,” indicating a routine purchase or dividend-reinvestment. Following the transaction, Coulter’s direct holdings rose to 9,842.5046 shares. He also maintains an indirect interest of 1,442.8761 shares through an IRA. A footnote clarifies that 174.8304 of the new shares stem from the automatic reinvestment of cash dividends.

The filing signals modest insider confidence but represents a relatively small addition compared with both Coulter’s existing position and COFS’s overall float. No derivative securities were involved, and there were no dispositions.

Positive

• Insider Alignment: Director increased holdings, a traditional positive governance signal even if modest in size.

Negative

• None.

Insights

Financial Analyst

TL;DR: Small insider purchase; mildly positive signal, limited valuation impact.

Insider buying, even in minor amounts, generally suggests management confidence. Coulter’s 239-share addition (≈2% of his direct stake) is immaterial to the company’s capitalization but incrementally aligns director interests with shareholders. The $28.70 price sits near recent trading ranges, implying no dramatic valuation shift. Given the modest size, market reaction should be muted, yet the action modestly supports a bullish governance narrative.

Governance Specialist

TL;DR: Routine dividend-reinvestment; neutral to governance risk profile.

The majority of shares acquired arose from dividend reinvestment, an automated mechanism rather than discretionary open-market buying. While still technically an ‘A’ code showing ownership increase, it carries less signaling power than a purposeful purchase. Governance implications are neutral: no red flags, but also no transformational commitment.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Coulter Curt E

(Last) (First) (Middle)

109 EAST DIVISION STREET

(Street)

SPARTA MI 49345

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
CHOICEONE FINANCIAL SERVICES INC [ COFS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/01/2025		A		239	A	$28.7	9,842.5046(1)	D
Common Stock								1,442.8761	I	IRA

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Column 5 reflects the acquisition of 174.8304 shares from the reinvestment of cash dividends.

	/s/Christian D. Rhoades, by Power of Attorney	07/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who purchased COFS shares in the latest Form 4 filing?

Director Curt E. Coulter reported acquiring additional shares.

How many COFS shares did Curt Coulter buy on 07/01/2025?

He purchased 239 common shares.

What price did the insider pay for the COFS shares?

The shares were acquired at an average of $28.70 each.

What is Curt Coulter’s total COFS ownership after the transaction?

Direct holdings: 9,842.5046 shares; indirect (IRA): 1,442.8761 shares.

Was the acquisition part of a dividend reinvestment plan?

Yes. A footnote notes 174.8304 shares came from cash-dividend reinvestment.

Did the filing report any derivative securities?

No derivative securities were reported in Table II.