Cricut, Inc. SEC Filings

Cricut, Inc. (CRCT) reported an insider equity transaction by its Principal Accounting Officer on a Form 4. On 11/15/2025, 1,700 shares of Class A common stock were withheld by Cricut at a price of $4.60 per share to cover tax obligations that arose when a previously granted restricted stock unit (RSU) award vested. This withholding reduced the shares delivered but did not represent an open-market sale. Following this tax withholding event, the reporting officer beneficially owned 304,564 shares of Cricut Class A common stock, held in direct ownership.

Cricut, Inc. insider reports tax-related share withholding

Cricut, Inc. (CRCT) reported that its General Counsel & Secretary had 2,303 shares of Class A common stock withheld by the company on 11/15/2025 to cover tax obligations from the vesting of a restricted stock unit (RSU) award originally granted on November 13, 2023. This is shown as a disposition at a price of $4.6 per share. After this tax withholding, the reporting person directly beneficially owns 326,861 shares of Cricut Class A common stock.

Cricut, Inc. insider reports new equity awards and share conversions. A reporting person who is a director, chief executive officer, and 10% owner received 275,000 shares of Class A common stock in the form of restricted stock units on 11/13/2025 at a stated price of $0, bringing their directly held Class A shares to 2,943,146 after that transaction. On 11/14/2025, 1,547,295 shares of Class B common stock were converted into Class A common stock, increasing the directly held Class A position to 4,490,441 shares. The filing notes that each Class B share is convertible one-for-one into Class A with no expiration, and that the reported conversions are exempt from Section 16(b) under Rule 16b-6(b), with certain conversions effected in connection with a Rule 10b5-1 trading plan currently in a cooling-off period. Additional Class B holdings are reported indirectly through several trusts.

Cricut, Inc. reported higher profitability in Q3 2025 as gross margin and net income improved despite flat revenue. Total revenue was $170.4 million (up 2% year over year), with Platform revenue at $82.8 million (up 7%) and Products revenue at $87.7 million (down 3%).

Gross profit rose to $94.1 million from $77.4 million, driven by a sharp improvement in Products gross margin to 23% from 11%, while Platform margin remained strong at 89%. Net income increased to $20.5 million from $11.5 million, and diluted EPS was $0.10 versus $0.05. For the nine months, revenue was $505.2 million and net income was $68.9 million.

Cricut ended the quarter with cash and marketable securities of $207.1 million and no borrowings on its $300 million revolving credit facility. Deferred revenue was $51.7 million. During 2025 year‑to‑date, the company repurchased 3.5 million shares for $19.0 million and paid cash dividends, including a special dividend declared in May. On October 31, 2025, the Board approved a recurring semi‑annual dividend of $0.10 per share.

Cricut, Inc. furnished an 8-K stating it issued a press release and will hold a conference call announcing financial results for its third quarter ended September 30, 2025. The press release is furnished as Exhibit 99.1 and incorporated by reference.

The company specifies that this information is “furnished,” not “filed,” under the Exchange Act. Cricut also reiterated its disclosure practices under Regulation FD, directing stakeholders to its SEC filings, investor relations website, press releases, public calls/webcasts, and corporate news pages.

Cricut, Inc. (CRCT) insider activity: The CEO, who is also a director and 10% owner, reported open‑market sales of Class A common stock over three days under a Rule 10b5‑1 trading plan adopted on August 19, 2024.

Sales were 21,250 shares at a weighted average price of $5.4699 on 10/15/2025; 11,211 shares at $5.2666 on 10/16/2025; and 17,204 shares at $5.2652 on 10/17/2025. Following these transactions, the reporting person beneficially owns 2,668,146 shares directly.

Cricut, Inc. (CRCT) director and CEO Ashish Arora reported sales of a total of 63,750 shares of Class A common stock across three days under a Rule 10b5-1 trading plan adopted on 08/19/2024. The Form 4 shows three dispositions: 21,250 shares sold on 10/06/2025 at a weighted-average price of $5.8129, 21,250 shares on 10/07/2025 at $5.6107, and 21,250 shares on 10/08/2025 at $5.6616. Following the transactions, the reporting person beneficially owns 2,717,811 shares directly. The filing includes weighted-average price ranges for the multiple executions that comprised each day’s sales and the reporting person offered to provide detailed per-trade pricing on request.

Insider sales reported for Cricut, Inc. (CRCT). Chief Executive Officer and director Ashish Arora sold a total of 63,750 shares of Class A common stock across three transactions on 09/23/2025, 09/24/2025 and 09/25/2025, reporting 21,250 shares sold each day. The weighted-average prices reported were $6.7684, $6.7677 and $6.4153 on the respective dates. Following the last reported sale, the reporting person beneficially owned 2,781,561 shares. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on August 19, 2024. The Form 4 was signed by power of attorney on 09/25/2025.

Cricut, Inc. (CRCT) insider transactions: Chief Executive Officer and director Ashish Arora executed a series of planned sales under a Rule 10b5-1 trading plan adopted August 19, 2024. On September 9–11, 2025 he sold 21,250 shares each day for a total of 63,750 shares, at weighted-average prices of $6.1583, $6.1774 and $6.3609 respectively. The filings show his beneficial ownership declined from 2,887,811 shares after the first reported sale to 2,845,311 shares after the last sale. The Form 4 was signed by an authorized attorney on September 11, 2025.