Cricut (CRCT) CEO Arora sells 73,458 shares in Rule 10b5-1 trades

Rhea-AI Filing Summary

Cricut, Inc. Chief Executive Officer Ashish Arora reported open-market sales of Class A common stock under a pre-arranged Rule 10b5-1 trading plan adopted on August 20, 2025. On March 2, 2026, he sold 60,000 shares at a weighted average price of $4.2766 per share. On March 3, 2026, he sold an additional 13,458 shares at a weighted average price of $4.2545 per share. After these transactions totaling 73,458 shares, Arora directly held 3,724,995 shares of Cricut Class A common stock.

Insights

Equity markets analyst

CEO executes pre-planned Rule 10b5-1 stock sales totaling 73,458 shares.

Chief Executive Officer Ashish Arora sold a total of 73,458 Cricut Class A shares in two open-market transactions at weighted average prices of $4.2766 and $4.2545. These trades were executed over two days in early March 2026.

The transactions were carried out under a Rule 10b5-1 trading plan adopted on August 20, 2025, indicating they were pre-arranged rather than discretionary responses to short-term developments. After these sales, Arora continued to directly hold 3,724,995 shares.

Such planned insider sales are common mechanisms for executives to diversify holdings while providing transparency on timing and size. Future company filings may provide additional context on any further trades under this 10b5-1 plan.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UT 84095

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/02/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/02/2026		S		60,000(1)	D	$4.2766(2)	3,738,453	D
Class A Common Stock	03/03/2026		S		13,458(1)	D	$4.2545(3)	3,724,995	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.2000 to $4.3150, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.1950 to $4.3250, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	03/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did Cricut (CRCT) CEO Ashish Arora report?

Ashish Arora reported selling a total of 73,458 shares of Cricut Class A common stock in open-market transactions. These occurred over two days in March 2026 and were executed under a pre-arranged Rule 10b5-1 trading plan adopted in August 2025.

How many Cricut (CRCT) shares did the CEO sell on each transaction date?

On March 2, 2026, the CEO sold 60,000 Cricut Class A shares. On March 3, 2026, he sold an additional 13,458 shares. Together, these two open-market sales totaled 73,458 shares of Class A common stock under his trading plan.

At what prices were the Cricut (CRCT) insider share sales executed?

The reported prices are weighted averages. On March 2, 2026, shares sold at an average of $4.2766, from $4.1950 to $4.3250. On March 3, 2026, shares sold at an average of $4.2545, within a $4.2000 to $4.3150 trading range, inclusive.

Was the Cricut (CRCT) CEO’s stock sale part of a Rule 10b5-1 plan?

Yes. The filing states the sale was effected under a Rule 10b5-1 trading plan adopted on August 20, 2025. Such plans allow executives to pre-schedule trades, helping separate routine diversification from reactions to short-term company developments.

How many Cricut (CRCT) shares does the CEO hold after these sales?

Following the reported March 2026 transactions, Ashish Arora directly held 3,724,995 shares of Cricut Class A common stock. This figure reflects his remaining direct ownership after selling a combined total of 73,458 shares under his trading plan.

What type of security did the Cricut (CRCT) insider transactions involve?

Both transactions involved Cricut, Inc. Class A common stock. They were reported as non-derivative open-market sales, coded as “S” on Form 4, which indicates sales in either open-market or private transactions under SEC reporting standards.