Cricut (NASDAQ: CRCT) CEO sells 180K shares via preset plan

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) reported that Chief Executive Officer and ten percent owner Ashish Arora converted 1,750,000 shares of Class B Common Stock into Class A Common Stock, consistent with the 1-for-1, no-expiration convertibility of Class B shares. After this conversion, he held 20,257,506 Class B shares directly. In connection with a Rule 10b5-1 trading plan, he sold 60,000 Class A shares on each of August 17, 18, and 19, 2026 in open-market transactions at weighted average prices of $5.5964, $5.5263, and $5.4831 per share, respectively, with each sale executed across multiple prices within disclosed ranges.

Insider Trade Summary 10b5-1

Exercise and sale activity reported; no spread calculated

Exercise and Sale 5 txns

Insider Ashish Arora

Role Chief Executive Officer

Sold 180,000 shs ($996K)

Approx. gross sale proceeds $996K

Type	Security	Shares	Price	Value
Conversion	Class B Common Stock F5	1,750,000	$0.00	$0.00
Sale	Class A Common Stock F1, F4	60,000	$5.4831	$329K
Conversion	Class A Common Stock F5	1,750,000	--	--
Sale	Class A Common Stock F1, F3	60,000	$5.5263	$332K
Sale	Class A Common Stock F1, F2	60,000	$5.5964	$336K

Holdings After Transaction: Class B Common Stock — 20,257,506 shares (Direct); Class A Common Stock — 5,777,105 shares (Direct)

Footnotes (5)

1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.
2. F2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5100 to $5.7350, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4300 to $5.5750, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. F4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4200 to $5.5650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. F5. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date. The conversion transactions reported herein are exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. Such conversion transactions are being effected in connection with a Rule 10b5-1 trading plan that the reporting person has entered into that is currently subject to a cooling-off period.

Key Figures

Class B shares converted: 1,750,000 shares Class B shares held after conversion: 20,257,506 shares Class A shares sold August 17, 2026: 60,000 shares at $5.5964 per share +3 more

6 metrics

Class B shares converted 1,750,000 shares Class B Common Stock converted into Class A Common Stock on August 19, 2026

Class B shares held after conversion 20,257,506 shares Direct Class B Common Stock holdings following the August 19, 2026 conversion

Class A shares sold August 17, 2026 60,000 shares at $5.5964 per share Open-market sale under Rule 10b5-1 trading plan; weighted average price

Class A shares sold August 18, 2026 60,000 shares at $5.5263 per share Open-market sale under Rule 10b5-1 trading plan; weighted average price

Class A shares sold August 19, 2026 60,000 shares at $5.4831 per share Open-market sale under Rule 10b5-1 trading plan; weighted average price

Rule 10b5-1 plan adoption date August 20, 2025 Date the reporting person adopted the Rule 10b5-1 trading plan referenced in the sales

Key Terms

Rule 10b5-1 trading plan, weighted average price, cooling-off period

3 terms

Rule 10b5-1 trading plan regulatory

"The sale reported ... was effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

cooling-off period regulatory

"a Rule 10b5-1 trading plan that the reporting person has entered into that is currently subject to a cooling-off period."

A cooling-off period is a temporary pause around a planned securities offering or major corporate action during which the company, underwriters and insiders limit promotional statements and certain transactions so investors can review official documents and regulators can assess disclosures. It matters to investors because it reduces the risk of decisions driven by hype, gives time to read the prospectus and legal filings, and helps ensure a fairer, more orderly market — like a mandatory waiting period before a big sale so buyers can compare facts calmly.

FAQ

What transactions did CRCT CEO Ashish Arora report in this Form 4?

Ashish Arora reported converting 1,750,000 Class B shares into Class A Common Stock and selling 180,000 Class A shares in three open-market transactions. The sales were executed under a Rule 10b5-1 trading plan across multiple price levels.

How many Cricut (CRCT) Class B shares does Ashish Arora hold after these transactions?

Following the reported conversion, Ashish Arora directly holds 20,257,506 shares of Class B Common Stock. Class B shares are convertible 1-for-1 into Class A and have no expiration date, giving him ongoing flexibility to convert in the future.

What prices did Ashish Arora receive for the CRCT shares he sold?

He sold 60,000 Class A shares on each of August 17, 18, and 19, 2026 at weighted average prices of $5.5964, $5.5263, and $5.4831 per share. Each day’s sale occurred in multiple trades within specified price ranges.

Were Ashish Arora’s CRCT stock sales made under a Rule 10b5-1 trading plan?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on August 20, 2025. A related footnote also notes that the conversion transactions are connected to a Rule 10b5-1 plan subject to a cooling-off period.

What is the relationship between CRCT Class A and Class B shares in these transactions?

Each Class B share is convertible into one Class A share at the holder’s option and has no expiration date. Arora’s reported activity reflects converting 1,750,000 Class B shares into an equal number of Class A shares, then selling a portion of the Class A stock.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/19/2026 - 06:50 PM Accepted by SEC EDGAR 08/19/2026 - 06:49 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UTAH 84095

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/17/2026		S		60,000(1)	D	$5.5964(2)	4,147,105	D
Class A Common Stock	08/18/2026		S		60,000(1)	D	$5.5263(3)	4,087,105	D
Class A Common Stock	08/19/2026		S		60,000(1)	D	$5.4831(4)	4,027,105	D
Class A Common Stock	08/19/2026		C		1,750,000	A	(5)	5,777,105	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Common Stock	(5)	08/19/2026		C			1,750,000	(5)	(5)	Class A Common Stock	1,750,000	$0	20,257,506	D

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5100 to $5.7350, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4300 to $5.5750, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4200 to $5.5650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date. The conversion transactions reported herein are exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. Such conversion transactions are being effected in connection with a Rule 10b5-1 trading plan that the reporting person has entered into that is currently subject to a cooling-off period.

Remarks:

	/s/ Lauren Curtin, by power of attorney	08/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)