Cricut CEO sells 180K shares after 1.75M conversion
Cricut, Inc. (CRCT) reported that Chief Executive Officer and ten percent owner Ashish Arora converted 1,750,000 shares of Class B Common Stock into Class A Common Stock, consistent with the 1-for-1, no-expiration convertibility of Class B shares.
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Form Type
4
Rhea-AI Filing Summary
Cricut, Inc. (CRCT) reported that Chief Executive Officer and ten percent owner Ashish Arora converted 1,750,000 shares of Class B Common Stock into Class A Common Stock, consistent with the 1-for-1, no-expiration convertibility of Class B shares. After this conversion, he held 20,257,506 Class B shares directly. In connection with a Rule 10b5-1 trading plan, he sold 60,000 Class A shares on each of August 17, 18, and 19, 2026 in open-market transactions at weighted average prices of $5.5964, $5.5263, and $5.4831 per share, respectively, with each sale executed across multiple prices within disclosed ranges.
Insights
Analyzing...
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
5 txns
Insider
Ashish Arora
Role
Chief Executive Officer
Sold
180,000 shs ($996K)
Approx. gross sale proceeds
$996K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F5 | 1,750,000 | $0.00 | $0.00 |
| Sale | Class A Common Stock F1, F4 | 60,000 | $5.4831 | $329K |
| Conversion | Class A Common Stock F5 | 1,750,000 | -- | -- |
| Sale | Class A Common Stock F1, F3 | 60,000 | $5.5263 | $332K |
| Sale | Class A Common Stock F1, F2 | 60,000 | $5.5964 | $336K |
Holdings After Transaction:
Class B Common Stock — 20,257,506 contracts (Direct);
Class A Common Stock — 5,777,105 shares (Direct)
Footnotes (5)
- F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.
- F2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5100 to $5.7350, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4300 to $5.5750, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4200 to $5.5650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date. The conversion transactions reported herein are exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. Such conversion transactions are being effected in connection with a Rule 10b5-1 trading plan that the reporting person has entered into that is currently subject to a cooling-off period.
Key Figures
Class B shares converted: 1,750,000 shares
Class B shares held after conversion: 20,257,506 shares
Class A shares sold August 17, 2026: 60,000 shares at $5.5964 per share
+3 more
6 metrics
Class B shares converted
1,750,000 shares
Class B Common Stock converted into Class A Common Stock on August 19, 2026
Class B shares held after conversion
20,257,506 shares
Direct Class B Common Stock holdings following the August 19, 2026 conversion
Class A shares sold August 17, 2026
60,000 shares at $5.5964 per share
Open-market sale under Rule 10b5-1 trading plan; weighted average price
Class A shares sold August 18, 2026
60,000 shares at $5.5263 per share
Open-market sale under Rule 10b5-1 trading plan; weighted average price
Class A shares sold August 19, 2026
60,000 shares at $5.4831 per share
Open-market sale under Rule 10b5-1 trading plan; weighted average price
Rule 10b5-1 plan adoption date
August 20, 2025
Date the reporting person adopted the Rule 10b5-1 trading plan referenced in the sales
Key Terms
Rule 10b5-1 trading plan, weighted average price, cooling-off period
3 terms
Rule 10b5-1 trading plan regulatory
"The sale reported ... was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
cooling-off period regulatory
"a Rule 10b5-1 trading plan that the reporting person has entered into that is currently subject to a cooling-off period."
A cooling-off period is a temporary pause around a planned securities offering or major corporate action during which the company, underwriters and insiders limit promotional statements and certain transactions so investors can review official documents and regulators can assess disclosures. It matters to investors because it reduces the risk of decisions driven by hype, gives time to read the prospectus and legal filings, and helps ensure a fairer, more orderly market — like a mandatory waiting period before a big sale so buyers can compare facts calmly.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What transactions did CRCT CEO Ashish Arora report in this Form 4?
Ashish Arora reported converting 1,750,000 Class B shares into Class A Common Stock and selling 180,000 Class A shares in three open-market transactions. The sales were executed under a Rule 10b5-1 trading plan across multiple price levels.
Were Ashish Arora’s CRCT stock sales made under a Rule 10b5-1 trading plan?
Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on August 20, 2025. A related footnote also notes that the conversion transactions are connected to a Rule 10b5-1 plan subject to a cooling-off period.
AI-generated analysis. How Rhea-AI works. Not financial advice.
