Cricut CEO sells 180,000 shares in September trades

Cricut CEO Ashish Arora reported open-market sales totaling 180,000 Class A shares over three days in mid-September 2026 under a pre-arranged trading plan.

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) reported that Chief Executive Officer and ten percent owner Ashish Arora sold a total of 180,000 shares of Class A common stock in open-market transactions on September 15, 16, and 17, 2026, in three blocks of 60,000 shares at weighted average prices of $5.6227, $5.5544, and $5.6754 per share, respectively. The company discloses that the sales on September 15 and 16 were effected pursuant to a Rule 10b5-1 trading plan adopted on August 20, 2025, and that each reported price reflects a weighted average for multiple trades within stated intraday price ranges.

Insider Trade Summary 10b5-1

Net Seller: 180,000 shares

Net Sell 3 txns

Insider Ashish Arora

Role Chief Executive Officer

Sold 180,000 shs ($1.01M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F4	60,000	$5.6754	$341K
Sale	Class A Common Stock F1, F3	60,000	$5.5544	$333K
Sale	Class A Common Stock F1, F2	60,000	$5.6227	$337K

Holdings After Transaction: Class A Common Stock — 5,417,105 shares (Direct)

Footnotes (4)

1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.
2. F2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5700 to $5.6650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5200 to $5.6400, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. F4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.6100 to $5.7250, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold September 15, 2026: 60,000 shares Weighted average price September 15, 2026: $5.6227 per share Shares sold September 16, 2026: 60,000 shares +5 more

8 metrics

Shares sold September 15, 2026 60,000 shares Open-market sale of Cricut Class A common stock

Weighted average price September 15, 2026 $5.6227 per share Multiple transactions from $5.5700 to $5.6650, inclusive

Shares sold September 16, 2026 60,000 shares Open-market sale of Cricut Class A common stock

Weighted average price September 16, 2026 $5.5544 per share Multiple transactions from $5.5200 to $5.6400, inclusive

Shares sold September 17, 2026 60,000 shares Open-market sale of Cricut Class A common stock

Weighted average price September 17, 2026 $5.6754 per share Multiple transactions from $5.6100 to $5.7250, inclusive

Total shares sold 180,000 shares Sum of three 60,000-share sales reported for September 15–17, 2026

Rule 10b5-1 plan adoption date August 20, 2025 Trading plan under which a reported sale was effected

Key Terms

Rule 10b5-1 trading plan, weighted average price, multiple transactions, inclusive

4 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

multiple transactions financial

"These shares were sold in multiple transactions at prices ranging from $5.5700 to $5.6650, inclusive."

inclusive financial

"These shares were sold in multiple transactions at prices ranging from $5.6100 to $5.7250, inclusive."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Cricut (CRCT) report for Ashish Arora in this Form 4?

The Form 4 reports that Ashish Arora, Cricut’s Chief Executive Officer and a ten percent owner, sold 180,000 shares of Class A common stock in three open-market transactions on September 15, 16, and 17, 2026, each involving 60,000 shares.

How many Cricut (CRCT) shares did Ashish Arora sell on each date and at what prices?

Ashish Arora sold 60,000 shares on September 15, 2026 at a weighted average price of $5.6227, 60,000 shares on September 16, 2026 at $5.5544, and 60,000 shares on September 17, 2026 at $5.6754 per share.

Were the Cricut (CRCT) share sales by Ashish Arora under a Rule 10b5-1 plan?

Yes. The filing states that a sale reported in the Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by Ashish Arora on August 20, 2025, and the Form 4 affirms that the reported transactions were made under a Rule 10b5-1 plan.

What price ranges applied to Ashish Arora’s Cricut (CRCT) share sales?

For September 15, 2026, the weighted average price of $5.6227 reflects trades from $5.5700 to $5.6650. For September 16, 2026, the weighted average price of $5.5544 reflects trades from $5.5200 to $5.6400. For September 17, 2026, trades ranged from $5.6100 to $5.7250 around a weighted average of $5.6754.

How many total Cricut (CRCT) shares did Ashish Arora sell according to this Form 4?

Across the three reported transactions, Ashish Arora sold 180,000 shares of Cricut Class A common stock, consisting of 60,000 shares sold on each of September 15, 16, and 17, 2026 in open-market or private transactions.

Does the Cricut (CRCT) Form 4 disclose multiple trade executions within each reported sale?

Yes. For each sale, the filing states that the reported price is a weighted average price and that the shares were sold in multiple transactions within specified price ranges; Ashish Arora undertakes to provide full trade-by-trade details upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/17/2026 - 06:03 PM Accepted by SEC EDGAR 09/17/2026 - 06:03 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UTAH 84095

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/15/2026		S		60,000(1)	D	$5.6227(2)	5,537,105	D
Class A Common Stock	09/16/2026		S		60,000(1)	D	$5.5544(3)	5,477,105	D
Class A Common Stock	09/17/2026		S		60,000	D	$5.6754(4)	5,417,105	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5700 to $5.6650, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5200 to $5.6400, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.6100 to $5.7250, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	09/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)