Cricut (CRCT) CEO Disposes 63,750 Class A Shares Under 10b5-1 Plan

Q: What did Ashish Arora disclose on the Form 4 for CRCT?

He disclosed planned sales of 63,750 Class A shares on September 9–11, 2025 under a Rule 10b5-1 plan, with post-sale beneficial ownership of 2,845,311 shares.

Q: Were these sales part of a 10b5-1 trading plan for CRCT?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 plan adopted August 19, 2024.

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) insider transactions: Chief Executive Officer and director Ashish Arora executed a series of planned sales under a Rule 10b5-1 trading plan adopted August 19, 2024. On September 9–11, 2025 he sold 21,250 shares each day for a total of 63,750 shares, at weighted-average prices of $6.1583, $6.1774 and $6.3609 respectively. The filings show his beneficial ownership declined from 2,887,811 shares after the first reported sale to 2,845,311 shares after the last sale. The Form 4 was signed by an authorized attorney on September 11, 2025.

Positive

Sales executed under a Rule 10b5-1 plan, which provides an affirmative defense and indicates preplanned transactions
Full disclosure via Form 4 with weighted-average prices and post-transaction beneficial ownership reported

Negative

CEO sold 63,750 Class A shares over three days, reducing beneficial ownership from 2,887,811 to 2,845,311 shares
Concentration reduction in insider holdings may be viewed negatively by some investors, though the plan was pre-established

Insights

TL;DR: Multiple planned sales by CEO under a 10b5-1 plan indicate pre-arranged liquidity, not an unscheduled insider disposition.

These sales were executed pursuant to a Rule 10b5-1 plan adopted August 19, 2024, which provides an affirmative defense against insider trading allegations when properly structured. The filing documents three consecutive days of sales totaling 63,750 shares with weighted-average prices disclosed in the footnotes. From a governance perspective, use of a 10b5-1 plan and disclosure in Form 4 aligns with regulatory expectations and improves transparency about the timing and mechanics of the sales.

TL;DR: CEO sold a modest portion of holdings across three days; transaction size and prices are explicitly reported.

The report shows aggregated disposals of 63,750 Class A shares across September 9–11, 2025 at weighted-average prices ranging approximately $6.06–$6.36 per share. Beneficial ownership decreased from 2,887,811 to 2,845,311 shares over the series. While the sales are material to the insider’s holdings, the filing attributes them to an existing 10b5-1 plan, reducing implications of opportunistic timing. Investors may note share count reductions but the filing does not include any new company operational or financial data.

Insider Trade Summary

Net Seller: 63,750 shares ($397,303)

Net Sell 3 txns

Insider Ashish Arora

Role Chief Executive Officer

Sold 63,750 shs ($397K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	21,250	$6.3609	$135K
Sale	Class A Common Stock	21,250	$6.1774	$131K
Sale	Class A Common Stock	21,250	$6.1583	$131K

Holdings After Transaction: Class A Common Stock — 2,845,311 shares (Direct)

Footnotes (1)

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.0500 to $6.2350, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.9550 to $6.2450, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.2300 to $6.4550, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Form 4 Insider Transactions: What Each Field Means →

09/11/2025 - 05:46 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last)

(First)

(Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN

84095

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/09/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	09/09/2025		S		21,250⁽¹⁾	D	$6.1583⁽²⁾	2,887,811	D
Class A Common Stock	09/10/2025		S		21,250⁽¹⁾	D	$6.1774⁽³⁾	2,866,561	D
Class A Common Stock	09/11/2025		S		21,250⁽¹⁾	D	$6.3609⁽⁴⁾	2,845,311	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.0500 to $6.2350, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.9550 to $6.2450, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.2300 to $6.4550, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	09/11/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Ashish Arora disclose on the Form 4 for CRCT?

He disclosed planned sales of 63,750 Class A shares on September 9–11, 2025 under a Rule 10b5-1 plan, with post-sale beneficial ownership of 2,845,311 shares.

Were these sales part of a 10b5-1 trading plan for CRCT?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 plan adopted August 19, 2024.

How many shares were sold each day and at what prices?

21,250 shares were sold on each of September 9, 10 and 11, 2025, with weighted-average prices reported as $6.1583, $6.1774 and $6.3609 respectively.

How did the insider's ownership change after the reported transactions?

Beneficial ownership declined from 2,887,811 shares to 2,845,311 shares over the three reported transactions.

Who signed the Form 4 filing for these transactions?

The Form 4 was signed by Lauren Curtin by power of attorney on September 11, 2025.