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  4. [Form 4] Cricut, Inc. Insider Trading Activity

CRCT CEO sold shares 10/15–10/17 under 10b5-1; 2,668,146 held

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) insider activity: The CEO, who is also a director and 10% owner, reported open‑market sales of Class A common stock over three days under a Rule 10b5‑1 trading plan adopted on August 19, 2024.

Sales were 21,250 shares at a weighted average price of $5.4699 on 10/15/2025; 11,211 shares at $5.2666 on 10/16/2025; and 17,204 shares at $5.2652 on 10/17/2025. Following these transactions, the reporting person beneficially owns 2,668,146 shares directly.

Positive

  • None.

Negative

  • None.

Insights

Pre‑planned insider sales with large holdings retained.

The CEO, also a director and 10% owner, executed three sales of Class A shares pursuant to a Rule 10b5‑1 plan adopted on August 19, 2024. Reported weighted average prices were $5.4699 (10/15), $5.2666 (10/16), and $5.2652 (10/17), reflecting execution across disclosed price ranges.

Form 4 shows direct beneficial ownership of 2,668,146 shares after the trades, indicating a substantial remaining stake. Because trades were pre‑planned, interpretation depends on plan parameters and market conditions at execution.

The footnotes list price ranges for each day, e.g., $5.4100–$5.5450 on 10/15. Actual impact depends on ongoing insider activity disclosed in future Forms 4 and company updates.

Insider Ashish Arora
Role Chief Executive Officer
Sold 49,665 shs ($266K)
Type Security Shares Price Value
Sale Class A Common Stock 17,204 $5.2652 $91K
Sale Class A Common Stock 11,211 $5.2666 $59K
Sale Class A Common Stock 21,250 $5.4699 $116K
Holdings After Transaction: Class A Common Stock — 2,668,146 shares (Direct)
Footnotes (1)
  1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4100 to $5.5450, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.2500 to $5.3300, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.2500 to $5.2950, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Ashish Arora
(Last) (First) (Middle)
C/O CRICUT, INC.
10855 SOUTH RIVER FRONT PARKWAY
(Street)
SOUTH JORDAN UT 84095
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
10/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 10/15/2025 S 21,250(1) D $5.4699(2) 2,696,561 D
Class A Common Stock 10/16/2025 S 11,211(1) D $5.2666(3) 2,685,350 D
Class A Common Stock 10/17/2025 S 17,204(1) D $5.2652(4) 2,668,146 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024.
2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4100 to $5.5450, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.2500 to $5.3300, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.2500 to $5.2950, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Lauren Curtin, by power of attorney 10/17/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Cricut (CRCT) report in this Form 4?

The CEO, also a director and 10% owner, reported sales of Class A common stock on 10/15, 10/16, and 10/17/2025 under a Rule 10b5-1 plan.

How many CRCT shares were sold and at what prices?

21,250 shares at $5.4699 on 10/15/2025; 11,211 shares at $5.2666 on 10/16/2025; and 17,204 shares at $5.2652 on 10/17/2025 (weighted averages).

How many CRCT shares does the insider own after these trades?

The reporting person beneficially owns 2,668,146 Class A shares directly following the transactions.

Were the CRCT insider sales under a Rule 10b5-1 plan?

Yes. The trades were effected pursuant to a Rule 10b5-1 trading plan adopted on August 19, 2024.

What price ranges were disclosed for the weighted averages?

10/15: $5.4100–$5.5450; 10/16: $5.2500–$5.3300; 10/17: $5.2500–$5.2950.

What is the insider’s relationship to Cricut (CRCT)?

The reporting person is the Chief Executive Officer, a Director, and a 10% Owner.