CRCT Form 4: 180K-Share Sale by CEO Ashish Arora

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) – Form 4 insider activity

Chief Executive Officer, Director and 10 % owner Ashish Arora reported the sale of 180,000 Class A shares over three consecutive trading days (16-18 Jun 2025) under a pre-arranged Rule 10b5-1 trading plan adopted on 19 Aug 2024.

The shares were divested in equal 60,000-share blocks at weighted-average prices of $6.5015, $6.5734 and $6.5657, generating total gross proceeds of roughly $1.18 million. After the transactions, Arora’s direct beneficial ownership declined from 3,111,931 to 2,931,931 shares, a reduction of about 5.8 %, indicating he remains a sizable long-term holder.

No derivative security trades or stock acquisitions were disclosed. Although execution under a 10b5-1 plan limits timing-related inferences, investors often monitor sizeable executive sales for sentiment signals and potential supply-demand effects on the share price.

Insights

Financial Analyst

TL;DR: CEO sells 180k shares (~$1.18 m); still holds 2.93 m; modest signal, limited direct impact.

The divestiture equals roughly 6 % of Arora’s stake and less than 1 % of CRCT’s public float, so liquidity impact should be minimal. Rule 10b5-1 adoption eight months earlier lessens concerns of opportunistic timing, yet recurring sales can weigh on sentiment in a stock already trading in the mid-single-digits. The remaining 2.93 m-share position (≈ $19 m at current prices) continues to align management with shareholders. From a valuation perspective, the Form 4 is informational rather than fundamentally catalytic, but short-term traders may view sustained insider supply as modestly bearish.

Corporate Governance Specialist

TL;DR: Routine 10b5-1 sales; governance risk low, perception risk moderate.

The filing complies with Section 16 reporting requirements and explicitly states execution under a 10b5-1 plan, supporting transparency. Continuous disclosure of weighted-average price ranges and willingness to furnish detailed trade data indicate good governance practice. However, the CEO’s pattern of sales, if persistent, could raise questions about long-term confidence. Given the retained multi-million-share ownership, alignment remains strong. Overall, I classify the event as neutral from a governance standpoint.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UT 84095

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/16/2025		S		60,000(1)	D	$6.5015(2)	3,051,931	D
Class A Common Stock	06/17/2025		S		60,000(1)	D	$6.5734(3)	2,991,931	D
Class A Common Stock	06/18/2025		S		60,000(1)	D	$6.5657(4)	2,931,931	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.3300 to $6.5600, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.4800 to $6.6450, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.5000 to $6.6450, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	06/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.