Cricut CEO sells 60,000 shares at $5.61

Cricut’s CEO and major shareholder Ashish Arora sold 60,000 shares under a pre-arranged Rule 10b5-1 trading plan while retaining over 5.5 million shares.

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) reported that Chief Executive Officer and significant shareholder Ashish Arora sold 60,000 shares of Class A common stock on September 4, 2026 at a weighted average price of $5.6055 per share in open-market transactions. After this sale, he held 5,597,105 shares directly. The transactions were effected under a Rule 10b5-1 trading plan adopted on August 20, 2025, with execution prices ranging from $5.53 to $5.80 per share.

Insider Trade Summary 10b5-1

Net Seller: 60,000 shares

Net Sell 1 txn

Insider Ashish Arora

Role Chief Executive Officer

Sold 60,000 shs ($336K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F1, F2	60,000	$5.6055	$336K

Holdings After Transaction: Class A Common Stock — 5,597,105 shares (Direct)

Footnotes (2)

1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.
2. F2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5300 to $5.8000, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 60,000 shares Weighted average sale price: $5.6055 per share Sale price range: $5.53–$5.80 per share +2 more

5 metrics

Shares sold 60,000 shares Class A common stock sold by Ashish Arora on September 4, 2026

Weighted average sale price $5.6055 per share Average price for the 60,000 shares sold on September 4, 2026

Sale price range $5.53–$5.80 per share Range of prices for multiple transactions included in the 60,000-share sale

Shares held after transaction 5,597,105 shares Direct holdings of Ashish Arora after the September 4, 2026 sale

Rule 10b5-1 trading plan adoption date August 20, 2025 Date Ashish Arora adopted the trading plan governing the reported sale

Key Terms

Rule 10b5-1 trading plan, weighted average price, open-market transactions

3 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market transactions market

"These shares were sold in multiple transactions at prices ranging from $5.5300 to $5.8000, inclusive."

Open-market transactions are purchases or sales of a company’s securities that take place on public exchanges rather than through private agreements. They matter to investors because these trades change the number of shares available, can move the stock price, and often signal management’s view of the company’s value—like a store restocking or clearing shelves, altering supply and the price shoppers see.

FAQ

What insider transaction did CRCT report for Ashish Arora?

CRCT reported that Ashish Arora sold 60,000 shares of Cricut Class A common stock on September 4, 2026 in open-market transactions at a weighted average price of $5.6055 per share.

How many CRCT shares does Ashish Arora hold after this sale?

After the reported sale, Ashish Arora directly held 5,597,105 shares of Cricut Class A common stock, as stated in the filing for the September 4, 2026 transaction.

Was the CRCT CEO’s share sale under a Rule 10b5-1 trading plan?

Yes. The filing states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Ashish Arora on August 20, 2025, indicating the transactions were pre-arranged under that plan.

At what prices were Ashish Arora’s CRCT shares sold?

The filing reports a weighted average price of $5.6055 per share for the 60,000 shares sold, with individual trades executed in a price range from $5.53 to $5.80 per share.

What type of transaction did the CRCT Form 4 disclose?

The Form 4 discloses an open-market sale of Cricut Class A common stock by Ashish Arora, totaling 60,000 shares on September 4, 2026, executed under a Rule 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/08/2026 - 05:23 PM Accepted by SEC EDGAR 09/08/2026 - 05:23 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UTAH 84095

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/04/2026		S		60,000(1)	D	$5.6055(2)	5,597,105	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5300 to $5.8000, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	09/08/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)