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Creative Realities (NASDAQ: CREX) doubles Q4 revenue as CDM deal lifts EBITDA

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Creative Realities, Inc. reported strong top-line growth for the fiscal fourth quarter ended December 31, 2025, driven by its acquisition of Cineplex Digital Media. Q4 sales reached $23.9 million versus $11.0 million a year earlier, including about $13.6 million from CDM. Hardware revenue was $6.6 million and services $17.3 million. Gross profit rose to $11.5 million, with gross margin improving to 47.9%. The company generated operating income of about $0.5 million, compared with a prior-year operating loss, while net loss narrowed to $2.0 million. Adjusted EBITDA grew sharply to $5.2 million from $0.5 million, and annualized recurring revenue ended Q4 at roughly $20.1 million. For 2025, sales were $57.2 million versus $50.9 million, but the full-year net loss widened to $8.3 million, reflecting a $5.7 million software impairment and deal-related costs. The CDM acquisition significantly expanded assets and debt, with year-end cash of $1.6 million and total debt of about $44.0 million.

Positive

  • Q4 revenue and margins improved sharply. Sales were $23.9 million versus $11.0 million in Q4 2024, with gross margin rising to 47.9% from 44.2% and operating income turning positive at approximately $0.5 million.
  • Adjusted EBITDA and ARR strengthened. Adjusted EBITDA increased to $5.2 million from $0.5 million in the quarter, and annualized recurring revenue reached about $20.1 million, reflecting a larger, more subscription-oriented business base after the CDM acquisition.

Negative

  • Leverage and cash burn increased materially. Year-end debt rose to about $44.0 million from $13.0 million, while 2025 operating cash flow was a $7.8 million use of cash, increasing financial risk.
  • Full-year profitability deteriorated. Despite higher sales, the 2025 net loss widened to $8.3 million from $3.5 million, including a $5.7 million software impairment and higher operating expenses associated with growth and acquisitions.

Insights

Q4 shows strong revenue and EBITDA lift from CDM, but leverage and cash burn increased.

Creative Realities delivered Q4 2025 sales of $23.9 million, more than double the prior-year quarter, largely from the Cineplex Digital Media acquisition. Adjusted EBITDA improved to $5.2 million, and gross margin rose to 47.9%, indicating better mix and scale in services.

However, the full-year 2025 net loss expanded to $8.3 million, driven by a $5.7 million software impairment and higher operating expenses, including one-time deal costs. Operating cash flow swung to a $7.8 million use, while total debt increased to about $44.0 million alongside new preferred equity financing.

Annualized recurring revenue reached roughly $20.1 million, and management cites $6.4 million of annualized cost synergies already achieved, targeting $10 million by the end of 2026. Future disclosures will clarify how recurring revenue growth and synergy capture balance the higher leverage and ongoing integration risks.

Item 2.02 Results of Operations and Financial Condition Financial
Disclosure of earnings results, typically an earnings press release or preliminary financials.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Q4 2025 sales $23.9 million Three months ended December 31, 2025, vs. $11.0 million in Q4 2024
Q4 2025 Adjusted EBITDA $5.2 million Quarter ended December 31, 2025, vs. $0.5 million prior-year quarter
Annualized Recurring Revenue (ARR) $20.1 million ARR at end of Q4 2025
2025 net loss $8.3 million Year ended December 31, 2025, vs. $3.5 million in 2024
Software impairment charge $5.7 million Loss on impairment of software asset in 2025
Total debt $44.0 million Outstanding debt at December 31, 2025, vs. $13.0 million at start of year
Cash and cash equivalents $1.6 million Cash on hand at December 31, 2025, vs. $1.0 million at December 31, 2024
Realized cost synergies $6.4 million Annualized enterprise-wide cost synergies achieved from CDM integration
Adjusted EBITDA financial
"Adjusted EBITDA (defined later in this release) was $5.2 million in the fourth quarter of 2025"
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
Annualized Recurring Revenue financial
"The Company ended the 2025 fourth quarter with ARR of approximately $20.1 million."
Annualized recurring revenue is the predictable income a business expects to earn over a year from ongoing customer subscriptions or contracts. It’s similar to estimating how much money you would make in a year if your current monthly income stayed the same. Investors use this figure to assess the stability and growth potential of a company's revenue stream.
Cineplex Digital Media financial
"Important factors, among others, that may affect actual results or outcomes include: our ability to integrate the recently acquired business of Cineplex Digital Media Inc. (“CDM”)"
Series A Redeemable Convertible Preferred stock financial
"Series A Redeemable Convertible Preferred stock, $1,000 stated value, 50,000 shares authorized; 30 and 0 shares issued and outstanding"
contingent consideration financial
"Gain on settlement of contingent consideration | | | (4,775 | )"
Contingent consideration is an additional payment agreed when one company buys another that will be paid later only if specific future targets are met, such as revenue, profit, or regulatory milestones. It matters to investors because it shifts risk between buyer and seller and affects the acquiring company's future cash flow and reported value — like promising a bonus after results are proven.
right-of-use assets financial
"Finance lease right-of-use assets | | | 22,658 | | | | 114 |"
Right-of-use assets are the rights a company gains to use a physical space or equipment under a lease agreement. They are recorded as assets on the company's balance sheet, reflecting the value of future benefits from the leased item. For investors, these assets provide a clearer picture of a company's obligations and resources related to leasing arrangements, helping to assess its financial health and operational commitments.
Offering Type earnings_snapshot
false 0001356093 0001356093 2026-04-14 2026-04-14
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
 
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
 
Date of Report (date of earliest event reported): April 14, 2026
 
CREATIVE REALITIES, INC.
(Exact name of registrant as specified in its charter)
 
Minnesota
 
001-33169
 
41-1967918
(State or other jurisdiction of
incorporation)
 
(Commission File Number)
 
(IRS Employer
Identification No.)
 
13100 Magisterial Drive, Suite 102, Louisville, KY
 
40223
(Address of principal executive offices)
 
(Zip Code)
 
(502) 791-8800
(Registrant’s telephone number, including area code)
 
 
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
Securities registered pursuant to Section 12(b) of the Act:
 
Title of each class
 
Trading Symbol(s)
 
Name of each exchange on which
registered
Common Stock, par value $0.01 per share
 
CREX
 
The Nasdaq Stock Market LLC
 
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
 
Emerging growth company
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
 
 

 
 
Item 2.02 Results of Operations and Financial Condition.
 
On April 14, 2026, Creative Realities, Inc. issued a press release announcing its financial condition and results of operations for the three and twelve months ended December 31, 2025. A copy of the press release is furnished as Exhibit 99.1. The information in this Item 2.02, including the information contained in the press release furnished as Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any of the Company’s filings under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.
 
 
Item 9.01. Financial Statement and Exhibits.
 
(d)         Exhibits
 
Exhibit No.
 
Description
99.1
 
Press release dated April 14, 2026
     
104
 
Cover Page Interactive Data File (embedded within the Inline XBRL document)
 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
Date: April 14, 2026
 
 
Creative Realities, Inc
     
 
By:
/s/ Tamra Koshewa
   
Tamra Koshewa
   
Chief Financial Officer
 
 

 
 
EXHIBIT INDEX
 
Exhibit No.
 
Description
99.1
 
Press release dated April 14, 2026
     
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)
 
 
 
 

Exhibit 99.1

 

FOR IMMEDIATE RELEASE

 

Creative Realities Reports Fiscal 2025 Fourth Quarter Results

CDM Integration on Track; Company Poised for Strong Year Ahead

 

LOUISVILLE, KY April 14, 2026 – Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced its financial results for the fiscal fourth quarter ended December 31, 2025.

 

Highlights:

 

 

On November 7, 2025, the Company closed on its acquisition of Cineplex Digital Media (“CDM”) for CAD $70.0 million. Final purchase price after adjustments was approximately CAD $60,263 (or approximately USD $42,761). Concurrent with the acquisition CRI added three new members to its Board of Directors.

 

 

Fourth quarter revenue of $23.9 million versus $11.0 million in the prior-year period.

 

 

Gross profit of $11.5 million for the three months ended December 31, 2025 versus $4.9 million in the fourth quarter of fiscal 2024.

 

 

Adjusted EBITDA* of $5.2 million for the fourth quarter of 2025 versus $0.5 million in the prior-year period.

 

 

Annualized recurring revenue (“ARR”) of approximately $20.1** million at the end of the fourth quarter versus $12.3 million as of September 30, 2025.

 

 

After the end of the quarter, on February 18, 2026, CRI announced that it had repurchased the warrants (the “Warrants”) to purchase 1,731,499 shares of the Company’s common stock held by Slipstream Communications, LLC (“Slipstream”).

 

 

The Company also recently announced a partnership with AMC Theatres (“AMC”) and National CineMedia (“NCM”) to significantly expand and modernize AMC Theatres’ in-lobby media footprint across 285 locations nationwide.

 

“After closing out fiscal 2025, a period of significant transformation and accomplishment, CRI is positioned for even stronger days ahead – bolstered by the acquisition of CDM just a few months ago,” said Rick Mills, Chief Executive Officer. “We expect fiscal 2026 to be our best year ever and anticipate higher top line growth and expanded margins as we leverage the entire organization to achieve improved financial results. With the integration of CDM on track, we are well on our way to driving even greater economies of scale by providing unique value-added services to a broader customer portfolio across North America. In addition, we have already achieved $6.4 million of annualized enterprise-wide cost synergies and remain on schedule to realize $10 million by the end of the year. This is driven by operating efficiencies, margin enhancement strategies, and the application of CRI’s CMS and AdTech platforms. We’re extremely excited by the new opportunities now on our doorstep, which we expect to lead to growth acceleration as the year progresses. With the addition of some very accomplished staff – including Chief Financial Officer Tamra Koshewa, Chief Experience Officer Jackie Walker, and Chief Revenue Officer Dan McAllister – to help lead the Company, we’re in excellent position to execute our vision of becoming the leader in digital media and, in the process, post higher returns for our shareholders in the quarters to come.”

 

*Adjusted EBITDA is a non-GAAP financial measure. A reconciliation is provided in the tables of this press release.

**Annualized Recurring Revenue is a non-GAAP operating metric

 

2025 Fourth Quarter Financial Results

 

Sales were $23.9 million for the fiscal 2025 fourth quarter as compared to $11.0 million in the same period in fiscal 2024, with approximately $13.6 million from CDM. Hardware revenue rose to $6.6 million, versus $3.9 million in the prior-year period, while service revenue increased to $17.3 million from $7.2 million in fiscal 2024, largely reflecting the impact of the CDM acquisition as well as deployment timing.

 

Consolidated gross profit was $11.5 million for the fiscal 2025 fourth quarter versus $4.9 million in the prior-year period, and consolidated gross margin was 47.9% versus 44.2% in the fiscal 2024 fourth quarter. Gross margin on hardware revenue was 27.6% in fiscal 2025, as compared to 26.3% in the prior-year period, while gross margin on service amounted to 55.7%, versus 53.9% in the fiscal 2024 fourth quarter, primarily due to improved mix. The Company ended the 2025 fourth quarter with ARR of approximately $20.1 million.

 

 

 

Sales and marketing expenses in the fourth quarter rose to $2.0 million, versus $1.4 million in the prior-year period, while general and administrative (G&A) expenses increased to $8.9 million versus $4.2 million in the fourth quarter of fiscal 2024, reflecting the acquisition of CDM; approximately $1.2 million of G&A expenses were one-time in nature, including legal and accounting consulting fees as well as closing costs related to the transaction.

 

The Company posted operating income of approximately $0.5 million in the fourth quarter of fiscal 2025 compared to an operating loss of $0.7 million in the fourth quarter of fiscal 2024. CRI reported a net loss of $2.0 million and a net loss attributable to common stockholders of $2.2 million, or $(0.21) per diluted share, in the quarter ended December 31, 2025 versus a net loss of $2.8 million, or $(0.27) per diluted share, in the prior-year period.

 

Adjusted EBITDA (defined later in this release) was $5.2 million in the fourth quarter of 2025 as compared to $0.5 million in the prior-year period.

 

Balance Sheet

As of December 31, 2025, the Company had cash on hand of approximately $1.6 million, versus $1.0 million at December 31, 2024. The Company had outstanding debt of approximately $44.0 million versus $13.0 million at the start of the fiscal year, reflecting the acquisition of CDM.

 

Conference Call Details

The Company will host a conference call to review the results of the fourth quarter of 2025, and provide additional commentary about recent performance, on April 14 at 9:00 am Eastern Time, which will include prepared remarks and materials from management, followed by a live Q&A. The call will be hosted by Rick Mills, Chief Executive Officer, Tamra Koshewa, Chief Financial Officer, and George Sautter, Chief Strategy Officer.

 

Prior to the call, participants should register at https://bit.ly/CREXearnings2025Q4. Once registered, participants can use the weblink provided in the registration email to participate in the live webcast. An archived edition of the earnings conference call will also be posted on the Company’s website later today and will remain available for one year.

 

Use of Non-GAAP Measures

Creative Realities, Inc. prepares its consolidated financial statements in accordance with United States generally accepted accounting principles (“GAAP”). In addition to disclosing financial results prepared in accordance with GAAP, the Company discloses information regarding “EBITDA” and “Adjusted EBITDA.” CRI defines “EBITDA” as earnings before interest, income taxes, depreciation and amortization of intangibles. CRI defines “Adjusted EBITDA” as EBITDA excluding stock-based compensation, fair value adjustments and both cash and non-cash non-recurring gains and charges. EBITDA and Adjusted EBITDA are not measures of performance defined in accordance with GAAP. However, EBITDA and Adjusted EBITDA are used internally in planning and evaluating the Company’s operating performance. Accordingly, management believes that disclosure of these metrics offers investors, bankers and other stakeholders an additional view of the Company’s operations that, when coupled with the GAAP results, provides a more complete understanding of the Company’s financial results. EBITDA and Adjusted EBITDA should not be considered as an alternative to net income/(loss) or to net cash used in operating activities as measures of operating results or liquidity. Our calculation of EBITDA and Adjusted EBITDA may not be comparable to similarly titled measures used by other companies, and the measures exclude financial information that some may consider important in evaluating the Company’s performance. A reconciliation of GAAP net income/(loss) to EBITDA and Adjusted EBITDA is included in the accompanying financial schedules. For further information, please refer to Creative Realities, Inc.’s filings available online at www.sec.gov, including its Annual Report on Form 10-K for 2024 filed with the Securities and Exchange Commission.

 

Annualized recurring revenue, or “ARR,” represents the annualized revenue run rate of our subscription (1) software-as-a-service (“SaaS”) contracts, (2) maintenance and support of perpetual license contracts, and (3) content management service contracts at the end of the final calendar month included in a reporting period, assuming these contracts are renewed on their existing terms for customers that are under subscription contracts with us. This gives us an indication of the revenue that can be earned in the following 12-month period from our existing client base, assuming no cancellations or price changes occur during that period. We believe that ARR is a key operating metric to measure our business because it is driven by our ability to acquire new subscription customers and to maintain and expand our relationship with existing subscription customers. ARR should be viewed independently of revenue and deferred revenue as ARR is a performance metric and is not intended to be combined with any of these items.

 

For further information, please refer to Creative Realities, Inc.’s filings available online at www.sec.gov, including its Annual Report on Form 10-K for 2024 filed with the Securities and Exchange Commission.

 

About Creative Realities, Inc.

Creative Realities designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity™, ReflectView™, and iShowroom™ Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including, but not limited to, retail, automotive, digital out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day-to-day management of retail media networks to monetize on-premise foot traffic utilizing its AdLogic™ and CPM+™ programmatic advertising platforms.

 

 

 

Cautionary Note on Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, and includes, among other things, discussions of our business strategies, product releases, future operations and capital resources. Words such as "estimates," "projects," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance, conditions or results. They are based on the opinions, estimates and beliefs of management as of the date such statements are made, and they are subject to known and unknown risks, uncertainties, assumptions and other factors, many of which are outside of our control, that may cause the actual results, level of activity, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. Some of these risks are discussed in the “Risk Factors” section contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Reports on Form 10-Q for the quarters ended March 31, 2025 and September 30, 2025, and the Company’s subsequent filings with the U.S. Securities and Exchange Commission. Important factors, among others, that may affect actual results or outcomes include: our ability to integrate the recently acquired business of Cineplex Digital Media Inc. (“CDM”) into our own, maintain or improve the financial performance of CDM’s business and realize anticipated synergies, our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, our ability to remain listed on the Nasdaq Capital Market, our ability to realize the revenues included in our future guidance and backlog reports, our ability to satisfy our upcoming debt obligations and other liabilities, the ability of the Company to continue as a going concern, potential litigation, supply chain shortages, and general economic and market conditions impacting demand for our products and services. Readers should not place undue reliance upon any forward-looking statements. We assume no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

 

Contacts

Media:

Christina Davies

cdavies@ideagrove.com

 

Investor Relations:

Chris Witty

cwitty@darrowir.com

646-438-9385

ir@cri.com

https://investors.cri.com/

 

 

 

 

CREATIVE REALITIES, INC.

CONSOLIDATED BALANCE SHEETS

(in thousands, except per share amounts)

 

   

December 31,

 
   

2025

   

2024

 

ASSETS

               

Current Assets:

               

Cash and cash equivalents

  $ 1,559     $ 1,037  

Accounts receivable, net

    19,219       10,605  

Inventories, net

    7,420       1,995  

Prepaid expenses and other current assets

    5,347       859  

Total current assets

    33,545       14,496  
                 

Property and equipment, net

    2,937       207  

Goodwill

    53,266       26,453  

Other intangible assets, net

    35,906       22,841  

Finance lease right-of-use assets

    22,658       114  

Operating lease right-of-use assets

    2,117       787  

Other non-current assets

    611       312  

Total Assets

  $ 151,040     $ 65,210  
                 

LIABILITIES, TEMPORARY EQUITY, AND SHAREHOLDERS EQUITY

               

Current Liabilities:

               

Accounts payable

  $ 16,673     $ 6,354  

Accrued expenses and other current liabilities

    3,837       3,164  

Deferred revenues

    8,115       1,137  

Customer deposits

    1,823       2,181  

Current maturities of operating leases

    596       466  

Current maturities of finance leases

    3,799       46  

Short-term debt

    4,430       -  

Short-term contingent consideration, at fair value

    -       12,815  

Total Current Liabilities

    39,273       26,163  
                 

Revolving credit facility

    4,940       13,044  

Term debt, net of deferred financing costs

    34,583       -  

Non-current operating lease liabilities

    1,673       342  

Non-current finance lease liabilities

    17,844       68  

Deferred tax liabilities

    3,541       133  

Total Liabilities

    101,854       39,750  
                 

Series A Redeemable Convertible Preferred stock, $1,000 stated value, 50,000 shares authorized; 30 and 0 shares issued and outstanding as of December 31, 2025 and 2024, respectively Liquidation preference of $30,232 and $0 as of December 31, 2025 and 2024, respectively

    27,688       -  

Shareholders' Equity:

               

Common stock, $0.01 par value, 66,666 shares authorized; 10,519 and 10,447 shares issued and outstanding as of December 31, 2025 and 2024, respectively

    105       104  

Additional paid-in capital

    85,300       82,210  

Accumulated deficit

    (65,130 )     (56,854 )

Accumulated other comprehensive income

    1,223       -  

Total Shareholders Equity

    21,498       25,460  

Total Liabilities, Temporary Equity, and Shareholders' Equity

  $ 151,040     $ 65,210  

 

 

 

 

CREATIVE REALITIES, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts)

 

   

For the Three Months Ended

   

For the Years Ended

 
   

December 31,

   

December 31,

 
   

2025

   

2024

   

2025

   

2024

 

Sales:

                               

Hardware

  $ 6,597     $ 3,850     $ 21,232     $ 18,259  

Services and other

    17,324       7,162       36,000       32,595  

Total sales

    23,921       11,012       57,232       50,854  

Cost of sales:

                               

Hardware

    4,773       2,839       15,292       13,521  

Services and other

    7,681       3,303       16,226       13,322  

Total cost of sales

    12,454       6,142       31,518       26,843  

Gross profit

    11,467       4,870       25,714       24,011  
                                 

Operating expenses:

                               

Sales and marketing expenses

    2,028       1,360       5,803       6,015  

General and administrative expenses

    8,982       4,224       23,065       17,058  

Loss on impairment of software asset

    -       -       5,712       23,073  

Total operating expenses

    11,010       5,584       34,580       23,073  

Operating income (loss)

    457       (714 )     (8,866 )     938  
                                 

Other (income) expenses:

                               

Interest expense, including amortization of debt discount

    1,115       296       2,479       1,775  

Loss on change in fair value of contingent consideration

    -       2,022       -       1,608  

Gain on settlement of contingent consideration

    -       -       (4,775 )     -  

Loss on debt extinguishment

    -       -       -       1,059  

Loss on debt modification

    24       -       24       0  

Other expense (income), net

    108       (74 )     516       (102 )

Total other expenses, net

    1,247       2,244       (1,756 )     4,340  
                                 

Loss before income taxes

    (790 )     (2,958 )     (7,110 )     (3,402 )

Income tax benefit (expense)

    (1,175 )     120       (1,166 )     (106 )

Net loss

    (1,965 )     (2,838 )     (8,276 )     (3,508 )

Series A Redeemable Convertible Preferred Stock dividends

    (232 )     -       (232 )     -  

Net loss applicable to common stockholders

  $ (2,197 )   $ (2,838 )   $ (8,508 )   $ (3,508 )

Basic (loss) income per common share

    (0.21 )     (0.27 )   $ (0.81 )   $ (0.34 )

Diluted (loss) income per common share

    (0.21 )     (0.27 )   $ (0.81 )   $ (0.34 )

Weighted average shares outstanding - basic

    10,519       10,447       10,495       10,440  

Weighted average shares outstanding - diluted

    10,519       10,447       10,495       10,440  

 

 

 

 

CREATIVE REALITIES, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands) 

 

   

For the Years Ended December 31,

 
   

2025

   

2024

 
                 

Operating Activities:

               

Net loss

  $ (8,276 )   $ (3,508 )

Adjustments to reconcile net loss to net cash (used in) provided by operating activities

               

Depreciation and amortization

    6,491       4,078  

Non-cash lease expense

    621       254  

Amortization of debt discount

    27       569  

Stock-based compensation

    2,283       13  

Amortization of deferred financing costs

    110       63  

Loss on extinguishment of debt

    -       1,059  

Loss on modification of revolver

    24       -  

Provision for credit losses

    229       13  

Impairment of software asset

    5,712       -  

Provision for inventory reserves

    160       (43 )

Loss on change in fair value of contingent consideration

    -       1,608  

Gain on settlement of contingent consideration

    (4,775 )     -  

Deferred income taxes

    1,139       61  

Changes to operating assets and liabilities, net of acquisitions:

               

Accounts receivable

    (6,056 )     1,850  

Inventories

    (3,846 )     615  

Prepaid expenses and other current assets

    1,699       (194 )

Accounts payable

    4,357       (1,388 )

Accrued expenses and other current liabilities

    (6,003 )     (395 )

Deferred revenue

    (549 )     5  

Customer deposits

    (358 )     (1,052 )

Other assets

    (106 )     43  

Lease liabilities

    (633 )     (233 )

Other non-current liabilities

    -       (37 )

Net cash (used in) provided by operating activities

    (7,750 )     3,381  
                 

Investing Activities:

               

Cash paid for acquisition of Cineplex Digital Media (net of cash acquired)

    (37,983 )     -  

Purchases of property and equipment

    (306 )     (11 )

Capitalization of costs for software development

    (2,188 )     (2,790 )

Net cash used in investing activities

    (40,477 )     (2,801 )
                 

Financing Activities:

               

Proceeds from sale of Series A Redeemable Convertible Preferred Stock

    30,000       -  

Payment of issuance costs related to Series A Redeemable Convertible Preferred Stock

    (2,544 )     -  

Proceeds from term debt

    36,000       -  

Repayment of term debts

    (490 )     (15,147 )

Proceeds from borrowings under revolving credit facility

    41,712       31,459  

Repayment of borrowings under revolving credit facility

    (49,817 )     (18,415 )

Payment of contingent consideration

    (3,000 )     -  

Payment of deferred financing costs

    (850 )     (306 )

Repayment of finance lease obligations

    (2,272 )     (44 )

Net cash provided by (used in) financing activities

    48,739       (2,453 )
                 

Effect of exchange rate on cash and cash equivalents

    10       -  

Net increase (decrease) in cash and cash equivalents

    522       (1,873 )

Cash and cash equivalents, beginning of year

    1,037       2,910  

Cash and cash equivalents, end of year

  $ 1,559     $ 1,037  
                 

Supplemental non-cash investing and financing activities:

               
                 

Capitalized software in accounts payable

  $ 30     $ 67  

Series A Redeemable Convertible Preferred Stock dividends

  $ 232     $ -  

Right-of-use assets obtained in exchange for new operating lease liabilities

  $ 1,509     $ -  

Issuance of notes payable as partial settlement of contingent consideration

  $ 4,000     $ -  

Issuance of warrants as partial settlement of contingent consideration

  $ 1,040     $ -  
                 

Supplemental disclosure information for cash flow

               

Cash paid during the period for:

               

Interest

  $ 1,849     $ 1,195  

Operating leases

  $ 520     $ -  

Income taxes

  $ 56     $ 52  

 

 

 

 

RECONCILIATION OF GAAP NET LOSS TO ADJUSTED EBITDA

(in thousands, unaudited)

 

Creative Realities, Inc. prepares its consolidated financial statements in accordance with United States generally accepted accounting principles (“GAAP”). In addition to disclosing financial results prepared in accordance with GAAP, the Company discloses information regarding “EBITDA” and “Adjusted EBITDA.” CRI defines “EBITDA” as earnings before interest, income taxes, depreciation and amortization of intangibles. CRI defines “Adjusted EBITDA” as EBITDA excluding stock-based compensation, fair value adjustments and both cash and non-cash non-recurring gains and charges.

 

EBITDA and Adjusted EBITDA are non-GAAP financial measures and should not be considered as a substitute for net income (loss), operating income (loss) or any other performance measure derived in accordance with United States generally accepted accounting principles (“GAAP”) or as an alternative to net cash provided by operating activities as a measure of CRI’s profitability or liquidity. CRI’s management believes EBITDA and Adjusted EBITDA are useful financial metrics because they allow external users of CRI’s financial statements, such as industry analysts, investors, lenders and rating agencies, to more effectively evaluate CRI’s operating performance, compare the results of its operations from period to period and against CRI’s peers without regard to CRI’s financing methods, hedging positions or capital structure and because it highlights trends in CRI’s business that may not otherwise be apparent when relying solely on GAAP measures. CRI also presents EBITDA and Adjusted EBITDA because it believes EBITDA and Adjusted EBITDA are important supplemental measures of its performance that are frequently used by others in evaluating companies in its industry. Because EBITDA and Adjusted EBITDA exclude some, but not all, items that affect net income (loss) and may vary among companies, the EBITDA and Adjusted EBITDA CRI presents may not be comparable to similarly titled measures of other companies.

 

The following table presents a reconciliation of EBITDA and Adjusted EBITDA from net loss, CRI’s most directly comparable financial measure calculated and presented in accordance with GAAP.

 

           

Quarters Ended

 
   

Year Ended

   

December 31,

   

September 30,

   

June 30,

   

March 31,

 

Quarters ended

 

2025

   

2025

   

2025

   

2025

   

2025

 

GAAP net (loss) income

  $ (8,276 )   $ (1,965 )   $ (7,862 )   $ (1,817 )   $ 3,368  

Interest expense:

                                       

Amortization of debt discount

    27       27       -       -       -  

Amortization of deferred financing costs

    110       33       26       25       26  

Interest expense, net

    2,342       1,055       504       488       295  

Depreciation/amortization:

                            -          

Amortization of intangible assets

    4,822       1,350       1,171       1,165       1,136  

Depreciation of property and equipment

    1,669       1,512       54       52       51  

Income tax expense (benefit)

    1,166       1,175       (82 )     (26 )     99  

EBITDA

  $ 1,860     $ 3,187     $ (6,189 )   $ (113 )   $ 4,975  

Adjustments

                                       

Gain on settlement of contingent consideration

    (4,775 )     -       -       -       (4,775 )

Stock-based compensation

    2,283       724       308       1,249       2  

Deal & transaction expenses

    1,954       1,188       766       -       -  

Loss on impairment of software asset

    5,712       -       5,712       -       -  

Loss on modification of revolver

    24       24       -       -       -  

Other expense (income)

    516       108       144       (1 )     265  

Adjusted EBITDA

  $ 7,574     $ 5,231     $ 741     $ 1,135     $ 467  

 

 

FAQ

How did Creative Realities (CREX) perform in Q4 2025?

Creative Realities delivered strong Q4 2025 growth, with sales of $23.9 million versus $11.0 million a year earlier. Gross profit rose to $11.5 million, operating income was about $0.5 million, and net loss narrowed to $2.0 million in the quarter.

What drove Creative Realities’ revenue growth in 2025?

Revenue growth in 2025 was driven largely by the Cineplex Digital Media acquisition and higher services activity. Q4 2025 sales were $23.9 million, including about $13.6 million from CDM, while full-year sales increased to $57.2 million from $50.9 million in 2024.

What were Creative Realities’ profitability and Adjusted EBITDA in 2025?

For 2025, Creative Realities reported a net loss of $8.3 million, wider than 2024 due to a $5.7 million software impairment and deal costs. Adjusted EBITDA improved, reaching $5.2 million in Q4 2025 and $7.6 million for the year on stronger operations.

How has Creative Realities’ balance sheet changed after the CDM acquisition?

Following the CDM acquisition, total assets increased to $151.0 million at December 31, 2025, from $65.2 million a year earlier. Debt rose to about $44.0 million, and the company issued Series A redeemable convertible preferred stock with a $30.2 million liquidation preference.

What is Creative Realities’ recurring revenue position and ARR metric?

Creative Realities’ annualized recurring revenue, or ARR, was approximately $20.1 million at the end of Q4 2025. ARR reflects the annualized run rate of subscription, maintenance, and content management contracts expected to recur, assuming renewals on existing terms without cancellations or price changes.

What cost synergies has Creative Realities realized from the CDM acquisition?

The company reports achieving about $6.4 million of annualized enterprise-wide cost synergies tied to the CDM acquisition. Management states it remains on track to realize $10 million of annualized synergies by the end of the year through efficiencies, margin initiatives, and platform integration.

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