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Creative Realities Inc Financials

CREX
Source SEC Filings (10-K/10-Q) Updated Mar 31, 2026 Currency USD FYE December

This page shows Creative Realities Inc (CREX) financial statements, including the income statement, balance sheet, cash flow statement, and key financial ratios. View 17 years of annual fundamentals and quarterly data, with year-over-year growth rates and compound annual growth rates (CAGR). All figures are derived from SEC filings (10-K and 10-Q reports).

Rhea AI CREX FY2025

FY2025 became a debt-funded balance-sheet expansion that lifted revenue but undid earlier cash conversion and cost absorption.

From FY2023 to FY2025, revenue rose $12.1M but gross profit rose only $3.5M. Over the same span, SG&A increased $7.5M, which helps explain why FY2025's larger revenue base produced negative EBITDA and negative operating cash flow instead of better absorption.

The balance sheet did not simply grow; it was externally financed. Financing cash inflow of $48.7M sat alongside investing outflow of $40.5M, indicating FY2025 scale was added through purchased assets rather than cash generated by operations. The larger goodwill load means more of the asset base is intangible, so returns now depend more on execution than on liquid assets.

Recent accounting losses had been cushioned by noncash charges: FY2024 net loss was -$3.5M while operating cash flow stayed positive at $3.4M. In FY2025 that cushion disappeared, and with current assets still below current liabilities, the company had to manage both cash burn and a tighter short-term funding posture.

[ NOT FINANCIAL ADVICE ]

Financial Health Signals

Profitability Growth Leverage Liquidity Cash Flow Returns 26 / 100
Financial Profile 26/100

Based on FY2025 annual data, averaged across the last 3 years for performance metrics (most-recent year weighted highest). How this score is calculated →

Health score ≠ stock price. This rates the quality of Creative Realities Inc's business: profitability, growth, balance sheet strength. It doesn't tell you whether the stock is a good buy at today's price. Not financial advice. Use it alongside valuation analysis and your own research.

Profitability
8

Creative Realities Inc has an operating margin of -15.5%, meaning the company retains $-15 of operating profit per $100 of revenue. This below-average margin results in a low score of 8/100, suggesting thin profitability after operating expenses. This is down from 1.8% the prior year.

Growth
54

Creative Realities Inc's revenue grew 12.5% year-over-year to $57.2M, a solid pace of expansion. This earns a growth score of 54/100.

Leverage
65

Creative Realities Inc carries a low D/E ratio of 1.84, meaning only $1.84 of long-term debt for every $1 of shareholders' equity. This conservative leverage earns a score of 65/100, indicating a strong balance sheet with room for future borrowing.

Liquidity
12

Creative Realities Inc's current ratio of 0.85 is below the typical benchmark, resulting in a score of 12/100. This tight liquidity could limit financial flexibility if cash inflows slow.

Cash Flow
18

While Creative Realities Inc generated -$7.8M in operating cash flow, capex of $306K consumed most of it, leaving -$8.1M in free cash flow. This results in a low score of 18/100, reflecting heavy capital investment rather than weak cash generation.

Returns
0

Creative Realities Inc generates a -38.5% ROE, indicating limited profit relative to shareholders' investment. This results in a returns score of 0/100. This is down from -13.8% the prior year.

Piotroski F-Score Weak
2/9

Creative Realities Inc passes 2 of 9 financial strength tests. 1 of 4 profitability signals pass, 1 of 3 leverage/liquidity signals pass, neither operating efficiency signal passes.

Earnings Quality Low Quality
0.94x

For every $1 of reported earnings, Creative Realities Inc generates $0.94 in operating cash flow (-$7.8M OCF vs -$8.3M net income). This low ratio suggests earnings are primarily driven by accounting accruals rather than cash generation, which may not be sustainable.

Interest Coverage At Risk
-3.6x

Creative Realities Inc earns $-3.6 in operating income for every $1 of interest expense (-$8.9M vs $2.5M). This narrow margin raises concern about the company's ability to service its debt if operating income declines.

Key Financial Metrics

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Earnings & Revenue

Revenue
$57.2M
YoY+12.5%
5Y CAGR+26.8%
10Y CAGR+17.4%

Creative Realities Inc generated $57.2M in revenue in fiscal year 2025. This represents an increase of 12.5% from the prior year.

EBITDA
-$2.4M
YoY-147.4%

Creative Realities Inc's EBITDA was -$2.4M in fiscal year 2025, measuring earnings before interest, taxes, depreciation, and amortization. This represents a decrease of 147.4% from the prior year.

Net Income
-$8.3M
YoY-135.9%

Creative Realities Inc reported -$8.3M in net income in fiscal year 2025. This represents a decrease of 135.9% from the prior year.

EPS (Diluted)
N/A

Cash & Balance Sheet

Free Cash Flow
-$8.1M
YoY-339.1%

Creative Realities Inc generated -$8.1M in free cash flow in fiscal year 2025, representing cash available after capex. This represents a decrease of 339.1% from the prior year.

Cash & Debt
$1.6M
YoY+50.3%
5Y CAGR-3.1%
10Y CAGR+1.4%

Creative Realities Inc held $1.6M in cash against $39.5M in long-term debt as of fiscal year 2025.

Dividends Per Share
N/A
Shares Outstanding
11M
YoY+0.7%
5Y CAGR-0.8%

Creative Realities Inc had 11M shares outstanding in fiscal year 2025. This represents an increase of 0.7% from the prior year.

Margins & Returns

Gross Margin
44.9%
YoY-2.3pp
5Y CAGR-1.6pp
10Y CAGR+13.5pp

Creative Realities Inc's gross margin was 44.9% in fiscal year 2025, indicating the percentage of revenue retained after direct costs. This is down 2.3 percentage points from the prior year.

Operating Margin
-15.5%
YoY-17.3pp
5Y CAGR+76.6pp
10Y CAGR+48.1pp

Creative Realities Inc's operating margin was -15.5% in fiscal year 2025, reflecting core business profitability. This is down 17.3 percentage points from the prior year.

Net Margin
-14.5%
YoY-7.6pp
5Y CAGR+82.0pp
10Y CAGR+55.0pp

Creative Realities Inc's net profit margin was -14.5% in fiscal year 2025, showing the share of revenue converted to profit. This is down 7.6 percentage points from the prior year.

Return on Equity
-38.5%
YoY-24.7pp
5Y CAGR+350.1pp
10Y CAGR+54.3pp

Creative Realities Inc's ROE was -38.5% in fiscal year 2025, measuring profit generated per dollar of shareholder equity. This is down 24.7 percentage points from the prior year.

Capital Allocation

R&D Spending
N/A
Share Buybacks
N/A
Capital Expenditures
$306K
YoY+2681.8%
5Y CAGR+27.2%
10Y CAGR-7.1%

Creative Realities Inc invested $306K in capex in fiscal year 2025, funding long-term assets and infrastructure. This represents an increase of 2681.8% from the prior year.

CREX Income Statement

Metric Q1'26 Q4'25 Q3'25 Q2'25 Q1'25 Q4'24 Q3'24 Q2'24
Revenue $16.3M-31.7% $23.9M+126.8% $10.5M-19.1% $13.0M+33.9% $9.7M-11.6% $11.0M-23.8% $14.4M+10.1% $13.1M
Cost of Revenue $10.8M-13.7% $12.5M+115.8% $5.8M-28.0% $8.0M+51.7% $5.3M-14.0% $6.1M-21.8% $7.9M+24.1% $6.3M
Gross Profit $5.6M-51.2% $11.5M+140.0% $4.8M-4.8% $5.0M+12.7% $4.5M-8.6% $4.9M-26.1% $6.6M-2.9% $6.8M
R&D Expenses N/A N/A N/A N/A N/A N/A N/A N/A
SG&A Expenses $8.9M-0.9% $9.0M+81.0% $5.0M-4.4% $5.2M+32.2% $3.9M-7.0% $4.2M+7.5% $3.9M-13.3% $4.5M
Operating Income -$6.2M-1458.0% $457K+106.3% -$7.3M-446.2% -$1.3M-84.3% -$722K-1.1% -$714K-162.9% $1.1M+91.9% $592K
Interest Expense $1.5M+31.4% $1.1M+110.4% $530K+3.3% $513K+59.8% $321K+8.4% $296K-2.3% $303K-40.9% $513K
Income Tax -$530K-145.1% $1.2M+1532.9% -$82K-215.4% -$26K-126.3% $99K+182.5% -$120K-162.5% $192K+668.0% $25K
Net Income -$7.5M-279.7% -$2.0M+75.0% -$7.9M-332.7% -$1.8M-153.9% $3.4M+218.7% -$2.8M-5355.6% $54K+108.8% -$615K
EPS (Diluted) N/A N/A $-0.75-341.2% $-0.17-153.1% $0.32 N/A $0.01+116.7% $-0.06

CREX Balance Sheet

Metric Q1'26 Q4'25 Q3'25 Q2'25 Q1'25 Q4'24 Q3'24 Q2'24
Total Assets $138.2M-8.5% $151.0M+146.5% $61.3M-3.8% $63.7M-5.0% $67.0M+2.7% $65.2M-3.5% $67.6M-2.9% $69.6M
Current Assets $26.1M-22.2% $33.5M+97.4% $17.0M+29.6% $13.1M-22.3% $16.9M+16.4% $14.5M-9.2% $16.0M-9.0% $17.5M
Cash & Equivalents $1.8M+17.3% $1.6M+396.5% $314K-44.8% $569K-50.5% $1.1M+10.8% $1.0M+19.5% $868K-78.8% $4.1M
Inventory $6.6M-11.6% $7.4M+72.4% $4.3M+308.1% $1.1M-41.0% $1.8M-10.4% $2.0M-34.7% $3.1M+2.0% $3.0M
Accounts Receivable $14.5M-24.5% $19.2M N/A N/A N/A $10.6M N/A N/A
Goodwill $52.2M-2.1% $53.3M+101.4% $26.5M0.0% $26.5M0.0% $26.5M0.0% $26.5M0.0% $26.5M0.0% $26.5M
Total Liabilities $125.2M+22.9% $101.9M+158.7% $39.4M+15.1% $34.2M-7.8% $37.1M-6.6% $39.8M+1.2% $39.3M-5.0% $41.3M
Current Liabilities $35.6M-9.3% $39.3M+138.5% $16.5M+26.4% $13.0M-5.2% $13.7M-47.5% $26.2M-4.9% $27.5M+3.0% $26.7M
Long-Term Debt $43.0M+8.8% $39.5M+86.5% $21.2M+9.8% $19.3M-14.7% $22.6M+73.5% $13.0M+21.8% $10.7M-21.0% $13.6M
Total Equity $13.1M-39.3% $21.5M-1.8% $21.9M-25.7% $29.4M-1.4% $29.9M+17.3% $25.5M-10.0% $28.3M+0.2% $28.2M
Retained Earnings -$72.6M-11.5% -$65.1M-3.1% -$63.2M-14.2% -$55.3M-3.4% -$53.5M+5.9% -$56.9M-5.3% -$54.0M+0.1% -$54.1M

CREX Cash Flow Statement

Metric Q1'26 Q4'25 Q3'25 Q2'25 Q1'25 Q4'24 Q3'24 Q2'24
Operating Cash Flow -$1.7M+75.1% -$6.9M-330.4% -$1.6M-307.9% $773K+131.6% -$2.4M-78.9% -$1.4M-351.7% $544K-76.0% $2.3M
Capital Expenditures $183K+90.6% $96K-5.0% $101K0.0% $101K+1162.5% $8K+300.0% $2K+100.0% $1K-50.0% $2K
Free Cash Flow -$1.9M+72.8% -$7.0M-310.5% -$1.7M-354.2% $672K+127.4% -$2.5M-79.2% -$1.4M-352.5% $543K-76.0% $2.3M
Investing Cash Flow -$552K+98.6% -$38.5M-5330.7% -$709K-10.3% -$643K-3.5% -$621K-24.4% -$499K+38.2% -$807K-21.4% -$665K
Financing Cash Flow $2.5M-94.6% $46.7M+2163.7% $2.1M+165.2% -$3.2M-199.3% $3.2M+56.2% $2.0M+168.9% -$3.0M-610.3% -$416K
Dividends Paid N/A N/A N/A N/A N/A N/A N/A N/A
Share Buybacks N/A N/A N/A N/A N/A N/A N/A N/A

CREX Financial Ratios

Metric Q1'26 Q4'25 Q3'25 Q2'25 Q1'25 Q4'24 Q3'24 Q2'24
Gross Margin 34.2%-13.7pp 47.9%+2.6pp 45.3%+6.8pp 38.5%-7.3pp 45.8%+1.5pp 44.2%-1.4pp 45.6%-6.1pp 51.8%
Operating Margin -38.0%-39.9pp 1.9%+70.8pp -68.9%-58.7pp -10.2%-2.8pp -7.4%-0.9pp -6.5%-14.4pp 7.9%+3.4pp 4.5%
Net Margin -45.6%-37.4pp -8.2%+66.3pp -74.5%-60.6pp -13.9%-48.5pp 34.6%+60.4pp -25.8%-26.1pp 0.4%+5.1pp -4.7%
Return on Equity -57.1%-48.0pp -9.1%+26.8pp -35.9%-29.8pp -6.2%-17.4pp 11.3%+22.4pp -11.1%-11.3pp 0.2%+2.4pp -2.2%
Return on Assets -5.4%-4.1pp -1.3%+11.5pp -12.8%-10.0pp -2.9%-7.9pp 5.0%+9.4pp -4.3%-4.4pp 0.1%+1.0pp -0.9%
Current Ratio 0.73-0.1 0.85-0.2 1.03+0.0 1.01-0.2 1.23+0.7 0.55-0.0 0.58-0.1 0.66
Debt-to-Equity 3.29+1.5 1.84+0.9 0.97+0.3 0.66-0.1 0.76+0.2 0.51+0.1 0.38-0.1 0.48
FCF Margin -11.7%+17.7pp -29.3%-13.1pp -16.2%-21.3pp 5.2%+30.4pp -25.2%-12.8pp -12.4%-16.2pp 3.8%-13.5pp 17.3%

Note: The current ratio is below 1.0 (0.85), indicating current liabilities exceed current assets, which may suggest potential short-term liquidity concerns.

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Frequently Asked Questions

Creative Realities Inc (CREX) reported $57.2M in total revenue for fiscal year 2025. This represents a 12.5% change compared to the previous fiscal year. Revenue measures the total income earned from the company's primary business operations before any expenses are deducted.

Creative Realities Inc (CREX) revenue grew by 12.5% year-over-year, from $50.9M to $57.2M in fiscal year 2025.

No, Creative Realities Inc (CREX) reported a net income of -$8.3M in fiscal year 2025, with a net profit margin of -14.5%.

Creative Realities Inc (CREX) had EBITDA of -$2.4M in fiscal year 2025, measuring earnings before interest, taxes, depreciation, and amortization.

As of fiscal year 2025, Creative Realities Inc (CREX) had $1.6M in cash and equivalents against $39.5M in long-term debt.

Creative Realities Inc (CREX) had a gross margin of 44.9% in fiscal year 2025, indicating the percentage of revenue retained after direct costs of goods sold.

Creative Realities Inc (CREX) had an operating margin of -15.5% in fiscal year 2025, reflecting the profitability of core business operations before interest and taxes.

Creative Realities Inc (CREX) had a net profit margin of -14.5% in fiscal year 2025, representing the share of revenue converted into profit after all expenses.

Creative Realities Inc (CREX) has a return on equity of -38.5% for fiscal year 2025, measuring how efficiently the company generates profit from shareholder equity.

Creative Realities Inc (CREX) generated -$8.1M in free cash flow during fiscal year 2025. This represents a -339.1% change compared to the previous fiscal year. Free cash flow represents the cash a company generates after accounting for capital expenditures, and is widely used to assess financial flexibility and shareholder value.

Creative Realities Inc (CREX) generated -$7.8M in operating cash flow during fiscal year 2025, representing cash generated from core business activities.

Creative Realities Inc (CREX) had $151.0M in total assets as of fiscal year 2025, including both current and long-term assets.

Creative Realities Inc (CREX) invested $306K in capital expenditures during fiscal year 2025, funding long-term assets and infrastructure.

Creative Realities Inc (CREX) had 11M shares outstanding as of fiscal year 2025.

Creative Realities Inc (CREX) had a current ratio of 0.85 as of fiscal year 2025, which is below 1.0, which may suggest potential liquidity concerns.

Creative Realities Inc (CREX) had a debt-to-equity ratio of 1.84 as of fiscal year 2025, measuring the company's financial leverage by comparing total debt to shareholder equity.

Creative Realities Inc (CREX) had a return on assets of -5.5% for fiscal year 2025, measuring how efficiently the company uses its assets to generate profit.

Based on fiscal year 2025 data, Creative Realities Inc (CREX) had $1.6M in cash against an annual operating cash burn of $7.8M. This gives an estimated cash runway of approximately 2 months at the current burn rate. Cash runway measures how long a company can continue operating before running out of cash, assuming no additional funding.

Creative Realities Inc (CREX) has a Piotroski F-Score of 2 out of 9, indicating weak financial health. The F-Score evaluates nine binary signals across profitability (positive ROA, positive cash flow, improving ROA, earnings quality), leverage (decreasing debt, improving liquidity, no share dilution), and operating efficiency (improving gross margin, improving asset turnover). Scores of 7 to 9 indicate strong and improving fundamentals. Learn more in our complete guide to financial health indicators.

Creative Realities Inc (CREX) has an earnings quality ratio of 0.94x, considered low quality (accrual-driven). This ratio compares operating cash flow to net income. A ratio above 1.0x means the company generates more cash than its reported earnings, indicating sustainable, cash-backed profits. Ratios below 1.0x suggest earnings rely on accounting accruals rather than actual cash generation. Learn more in our complete guide to financial health indicators.

Creative Realities Inc (CREX) has an interest coverage ratio of -3.6x, meaning it can struggle to cover its interest obligations. This ratio divides operating income by interest expense. Ratios above 5x indicate strong debt-servicing ability, while ratios below 2x suggest the company may face difficulty meeting interest payments if earnings decline. Learn more in our complete guide to financial health indicators.

Creative Realities Inc (CREX) scores 26 out of 100 on our Financial Profile, indicating weak overall financial health. This composite score evaluates six dimensions: profitability (operating margin), revenue growth, leverage (debt-to-equity), liquidity (current ratio), cash flow quality (free cash flow margin), and shareholder returns (return on equity). Each dimension is normalized against standard financial benchmarks. Learn more in our complete guide to financial health indicators.

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