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Creative Realities (NASDAQ: CREX) plans public stock and warrant offering

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Creative Realities, Inc. has commenced an underwritten public offering of its common stock and, for certain investors, pre-funded warrants to purchase common stock. The company also plans to give the underwriter a 30-day option to buy up to an additional 12.5% of the shares offered. Net proceeds are expected to be used for working capital, general corporate purposes, debt paydown and potential acquisitions.

For the quarter ending June 30, 2026, Creative Realities preliminarily estimates unaudited revenue between $21.0 million and $23.0 million and Adjusted EBITDA between $2.0 million and $2.2 million, implying an Adjusted EBITDA margin of about 10.0%. These figures are non-GAAP, unaudited, and may change after the quarter-end closing process.

Positive

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Insights

Creative Realities plans an equity raise while signaling solid preliminary profit margins.

Creative Realities is launching an underwritten public offering of common stock and pre-funded warrants, with an additional 30-day option for the underwriter to purchase up to 12.5% more shares. Proceeds are earmarked for working capital, general corporate needs, debt reduction and potential acquisitions, indicating a mix of balance sheet support and growth uses.

Management also released preliminary Q2 2026 estimates, guiding revenue to between $21.0 million and $23.0 million and Adjusted EBITDA to $2.0 million–$2.2 million, for an Adjusted EBITDA margin of about 10.0%. These figures are non-GAAP, unaudited, and subject to the normal closing process, so actual results may differ once the quarter is finalized.

Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 8.01 Other Events Other
Voluntary disclosure of events the company deems important to shareholders but not covered by other items.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Preliminary Q2 2026 revenue range $21.0M–$23.0M Unaudited revenue estimate for three months ending June 30, 2026
Preliminary Q2 2026 Adjusted EBITDA $2.0M–$2.2M Unaudited non-GAAP Adjusted EBITDA estimate for Q2 2026
Preliminary Adjusted EBITDA margin 10.0% Approximate Adjusted EBITDA margin for Q2 2026
Underwriter option size 12.5% 30-day option to buy up to 12.5% additional shares offered
underwritten offering financial
"it has commenced an underwritten offering of shares of its common stock"
An underwritten offering is when a bank or group of banks agrees to buy all of a company's new shares or bonds and then resell them to outside investors, guaranteeing the company will raise a specific amount of money. It matters to investors because it adds certainty that the funding will close while increasing the number of shares or debt in the market, which can lower the price per share and change each existing owner's ownership percentage—think of a wholesaler buying an entire shipment from a maker before it reaches stores.
pre-funded warrants financial
"or, in lieu of common stock to certain investors, pre-funded warrants to purchase shares"
Pre-funded warrants are financial instruments that give investors the right to purchase a company's stock at a set price, but with most or all of the purchase price paid upfront. They function like a coupon or gift card for stock, allowing investors to buy shares later at a fixed price, which can be beneficial if they want to avoid future price increases. This makes them important for investors seeking flexibility and certainty in their investment plans.
Adjusted EBITDA financial
"the Company expects Adjusted EBITDA in a range between $2.0 million and $2.2 million"
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
shelf registration statement regulatory
"A shelf registration statement on Form S-3 (333-296498) relating to these securities"
A shelf registration statement is a document a company files with regulators that allows it to sell shares or bonds quickly when it’s a good time to raise money. It’s like having a pre-approved plan ready so the company can act fast without going through lengthy paperwork each time they want to sell, making fundraising more flexible.
forward-looking statements regulatory
"This press release contains “forward-looking statements” within the meaning of Section 27A"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
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Learn about SEC filing dates
false 0001356093 0001356093 2026-06-29 2026-06-29
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
   
FORM 8-K
 
CURRENT REPORT
 
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
 
Date of Report (date of earliest event reported): June 29, 2026
 
CREATIVE REALITIES, INC.
(Exact name of registrant as specified in its charter)
 
Minnesota
 
001-33169
 
41-1967918
(State or other jurisdiction of
incorporation)
 
(Commission File Number)
 
(IRS Employer
Identification No.)
 
13100 Magisterial DriveSuite 102LouisvilleKY
 
40223
(Address of principal executive offices)
 
(Zip Code)
 
(502791-8800
(Registrant’s telephone number, including area code)
 
 
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
Securities registered pursuant to Section 12(b) of the Act:
 
Title of each class
 
Trading Symbol(s)
 
Name of each exchange on which
registered
Common Stock, par value $0.01 per share
 
CREX
 
The Nasdaq Stock Market LLC
 
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
 
Emerging growth company 
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item7.01. Regulation FD Disclosure.
 
On June 29, 2026, Creative Realities, Inc. (the “Company”) issued a press release announcing the commencement of a public underwritten offering of its common stock, par value $0.01 per share (the “Common Stock”), and pre-funded warrants to purchase Common Stock. A copy of the press release is furnished as Exhibit 99.1 and is incorporated herein by reference.
 
The information contained in this Item 7.01, including Exhibit 99.1, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), nor shall it be deemed incorporated by reference in any of the Company’s filings under the Securities Act of 1933, as amended, or the Exchange Act, whether made before or after the date hereof, except as shall be expressly set forth by specific reference to this Current Report on Form 8-K in such filing.
 
Item 8.01. Other Events.
 
Set forth below are certain preliminary financial estimates of the Company for the quarter ending June 30, 2026, which are estimated as of June 23, 2026. The following estimates are not a comprehensive statement of the Company’s results of operations for the three-month period ending June 30, 2026. These estimates are preliminary and unaudited and thus inherently uncertain and subject to change.
 
The Company expects unaudited revenue for the three months ending June 30, 2026 in a range between $21.0 million and $23.0 million. For the three months ending June 30, 2026, the Company expects Adjusted EBITDA in a range between $2.0 million and $2.2 million, reflecting an Adjusted EBITDA margin of approximately 10.0%.
 
The Company’s 2026 second quarter has not been completed and, as a result, the anticipated ranges of unaudited revenue and Adjusted EBITDA for the three months ending June 30, 2026 presented above are preliminary results only. These preliminary results reflect the Company’s preliminary estimates with respect to such results based on currently available information and are inherently uncertain and subject to change. After completion of the Company’s second quarter, its actual quarterly results will remain subject to the completion of the Company’s quarter-end closing process, which includes a final review by its management and audit committee. During the course of the preparation of the financial statements and related notes and the Company’s final review, additional items that require material adjustments to the preliminary unaudited revenue and Adjusted EBITDA presented above may be identified. Therefore, you should not place undue reliance upon these preliminary financial results. The Company’s actual results that will be reflected in the Company’s financial statements for the quarter ending June 30, 2026, when they are released, may differ materially from these estimates (which are based solely on determinations for such period made prior to the date of this Report). The Company’s results remain subject to substantial risk and uncertainties. For additional information on the risks applicable to the Company, please see the “Risk Factors” section of the Company’s Form 10-K for the year ended December 31, 2025, as well as other documents that may be filed by the Company from time to time with the Securities and Exchange Commission. We undertake no obligation to update or revise the estimates set forth in this prospectus supplement as a result of new information, future events or otherwise, except as otherwise required by law.
 
The preliminary unaudited financial estimates for the three months ending June 30, 2026 described above have been prepared by, and are the responsibility of, management. Grant Thornton LLP, the Company’s independent registered public accounting firm, and PricewaterhouseCoopers (“PwC”), the independent registered public accounting firm for DDC Group International Inc., have not audited, reviewed or performed any procedures with respect to such preliminary unaudited financial information. Accordingly, Grant Thornton LLP and PwC do not express an opinion or any other form of assurance with respect thereto.
 
Non-GAAP Measures
 
The Company is providing preliminary Adjusted EBITDA results only on a non-GAAP basis, and a reconciliation of this forward-looking non-GAAP measure to the most directly comparable GAAP measure has not been provided in reliance on Item 10(e)(1)(i)(B) of Regulation S-K because such reconciliation is not available without unreasonable efforts as a result of certain of the adjustments utilized.
 

 
The Company defines “EBITDA” as earnings before interest, income taxes, depreciation and amortization of intangibles. The Company defines “Adjusted EBITDA” as EBITDA excluding stock-based compensation, fair value adjustments and both cash and non-cash non-recurring gains and charges. Adjusted EBITDA is not a measure of performance defined in accordance with GAAP. The Company believes Adjusted EBITDA is a useful financial metric because it allows external users of the Company’s financial statements, such as industry analysts, investors, lenders and rating agencies, to more effectively evaluate the Company’s operating performance, compare the results of its operations from period to period and against its peers without regard to the Company’s financing methods, hedging positions or capital structure and because they highlight trends in the Company’s business that may not otherwise be apparent when relying solely on GAAP measures. The Company also presents Adjusted EBITDA because it believes Adjusted EBITDA is an important supplemental measure of the Company’s performance that is frequently used by others in evaluating companies in its industry. Accordingly, management believes that disclosure of this metric offers industry analysts, investors, lenders, rating agencies and other stakeholders an additional view of the Company’s operations that, when coupled with the GAAP results, provides a more complete understanding of the Company’s financial results. Adjusted EBITDA should not be considered as an alternative to net income/(loss) or to net cash used in operating activities as measures of operating results or liquidity. Our calculation of EBITDA and Adjusted EBITDA may not be comparable to similarly titled measures used by other companies, and the measures exclude financial information that some may consider important in evaluating the Company’s performance.
 
Forward-Looking Statements
 
This Current Report on Form 8-K contains “forward-looking statements” within the meaning of Section 27A of the Securities Act, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, and includes, among other things, discussions of our business strategies, product releases, future operations and capital resources. Words such as “estimates,” “projects,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Except for historical information, all the statements, expectations and assumptions contained in this Report are forward-looking statements. The forward-looking statements are based on the Company’s current beliefs and expectations and include, but are not limited to, the Company’s expectations regarding the expected revenue and adjusted EBITDA for the three-month period ending June 30, 2026. Actual results may differ from those set forth in this Report due to the risks and uncertainties inherent in the Company’s business described in the Company’s prior filings with the SEC, including under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, and in any subsequent filings with the SEC. Important factors, among others, that may affect actual results or outcomes include: our ability to integrate the recently acquired business of Cineplex Digital Media Inc. (“CDM”) into our own, maintain or improve the financial performance of CDM’s business and realize anticipated synergies, our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, our ability to remain listed on the Nasdaq Capital Market, our ability to realize the revenues included in our future guidance and backlog reports, our ability to satisfy our upcoming debt obligations and other liabilities, the ability of the Company to continue as a going concern, potential litigation, supply chain shortages, and general economic and market conditions impacting demand for our products and services. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update such statements to reflect events that occur or circumstances after the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement, which is made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
 
Item 9.01. Financial Statement and Exhibits.
 
(d)         Exhibits
 
Exhibit No.
 
Description
99.1
 
Press Release, dated June 29, 2026.
104
 
Cover Page Interactive Data File (embedded within the Inline XBRL document).
 

SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
Date: June 29, 2026
 
 
Creative Realities, Inc.
 
 
 
 
By:
/s/ Tamra Koshewa
 
 
Tamra Koshewa
 
 
Chief Financial Officer
 

Exhibit 99.1

FOR IMMEDIATE RELEASE

 

Creative Realities Announces Proposed Public Offering

 

LOUISVILLE, KYJune 29, 2026 Creative Realities, Inc. (“Creative Realities,” “we,” “us,” “our,” or the “Company”), a leading provider of digital signage, media and AdTech solutions, today announced that it has commenced an underwritten offering of shares of its common stock or, in lieu of common stock to certain investors, pre-funded warrants to purchase shares of its common stock. In addition, the Company intends to grant the underwriter a 30-day option to purchase up to an additional 12.5% of the total number of shares of common stock offered in the public offering (including shares issuable upon exercise of the pre-funded warrants). The proposed offering is subject to market and other conditions, and there can be no assurance as to whether or when the proposed offering may be completed, or as to the actual size or terms of the offering.

 

The Company intends to use the net proceeds from the offering for working capital, general corporate purposes, debt paydown and potential acquisitions.

 

Craig-Hallum is acting as sole managing underwriter for the offering.

 

A shelf registration statement on Form S-3 (333-296498) relating to these securities has been filed with the Securities and Exchange Commission and has been declared effective. The offering is being made only by means of a prospectus supplement and accompanying prospectus. Copies of the preliminary prospectus supplement and an accompanying prospectus related to the offering may also be obtained, when available, by visiting the Securities and Exchange Commission’s website at http://www.sec.gov or by contacting: Craig-Hallum Capital Group LLC, Attention: Equity Capital Markets, 323 North Washington Ave., Suite 300, Minneapolis, MN 55401, by telephone at (612) 334-6300 or by email at prospectus@chlm.com.

 

This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any offer, solicitation or sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

 

About Creative Realities, Inc.

 

Creative Realities designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity™, ReflectView™, and iShowroom™ Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including, but not limited to, retail, automotive, digital out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day-to-day management of retail media networks to monetize on-premise foot traffic utilizing its AdLogic™ and CPM+™ programmatic advertising platforms.

 


 

Cautionary Note on Forward-Looking Statements

 

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, and includes, among other things, discussions of our business strategies, product releases, future operations and capital resources. Words such as “estimates,” “projects,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Except for historical information, all the statements, expectations and assumptions contained in this press release are forward-looking statements. The forward-looking statements are based on the Company’s current beliefs and expectations and include, but are not limited to, the Company’s expectations regarding the expected closing of the offering and the anticipated use of proceeds therefrom. Actual results may differ from those set forth in this press release due to the risks and uncertainties associated with market conditions and the satisfaction of customary closing conditions related to the offering, as well as risks and uncertainties inherent in the Company’s business described in the Company’s prior filings with the SEC, including under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, and in any subsequent filings with the SEC. Important factors, among others, that may affect actual results or outcomes include: our ability to integrate the recently acquired business of Cineplex Digital Media Inc. (“CDM”) into our own, maintain or improve the financial performance of CDM’s business and realize anticipated synergies, our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, our ability to remain listed on the Nasdaq Capital Market, our ability to realize the revenues included in our future guidance and backlog reports, our ability to satisfy our upcoming debt obligations and other liabilities, the ability of the Company to continue as a going concern, potential litigation, supply chain shortages, and general economic and market conditions impacting demand for our products and services. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update such statements to reflect events that occur or circumstances after the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement, which is made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

 

Contacts

 

Media:

 

Idea Grove

creativerealities@ideagrove.com

 

Investor Relations:

 

Chris Witty

cwitty@darrowir.com

646-438-9385

ir@cri.com

https://investors.cri.com/

 

FAQ

What did Creative Realities (CREX) announce in this Form 8-K?

Creative Realities announced it has commenced an underwritten public offering of common stock and pre-funded warrants. It also provided preliminary, unaudited estimates for Q2 2026 revenue and Adjusted EBITDA, giving investors an early view of expected sales and profitability for the quarter.

What securities is Creative Realities (CREX) offering in its new deal?

The company plans to offer shares of common stock and, for certain investors, pre-funded warrants to purchase common stock. It also expects to grant the underwriter a 30-day option to buy up to an additional 12.5% of the total number of shares offered in the transaction.

How will Creative Realities (CREX) use the proceeds from the offering?

Creative Realities intends to use net proceeds for working capital, general corporate purposes, debt paydown and potential acquisitions. This mix suggests the capital raise is meant both to strengthen the balance sheet and to support future growth opportunities identified by management.

What are Creative Realities’ preliminary Q2 2026 revenue and Adjusted EBITDA?

For the quarter ending June 30, 2026, Creative Realities expects revenue between $21.0 million and $23.0 million. Adjusted EBITDA is projected between $2.0 million and $2.2 million, implying an Adjusted EBITDA margin of about 10.0%, all on a preliminary, unaudited basis.

How does Creative Realities (CREX) define Adjusted EBITDA in this filing?

The company defines EBITDA as earnings before interest, income taxes, depreciation and amortization of intangibles. Adjusted EBITDA further excludes stock-based compensation, fair value adjustments and cash and non-cash non-recurring gains and charges, providing a supplemental, non-GAAP view of operating performance.

Are Creative Realities’ preliminary Q2 2026 numbers audited or final?

No. The revenue and Adjusted EBITDA ranges for Q2 2026 are preliminary, unaudited estimates as of June 23, 2026. Management stresses they are subject to the quarter-end closing process, potential adjustments and review by management and the audit committee, so actual results may differ materially.

Filing Exhibits & Attachments

5 documents