CREX Schedule 13G/A: L. Lytton reports 4.2% stake (441,302 shares)

Rhea-AI Filing Summary

Creative Realities, Inc.'s Schedule 13G/A shows Laurence W. Lytton beneficially owns 441,302 shares of common stock, representing 4.2% of the class based on 10,518,932 shares outstanding. The filing reports Mr. Lytton holds sole voting and sole dispositive power over all reported shares and indicates the holdings are not part of a group and were not acquired to change or influence control of the issuer.

Insights

Securities Analyst

TL;DR: A sub-5% stake with sole control over reported shares; unlikely to shift control but worth noting for ownership trends.

The 441,302-share position equals 4.2% of Creative Realities' outstanding common stock, placing it below the 5% reporting threshold that often signals activist intent.

Because Mr. Lytton reports sole voting and dispositive power, the position is concentrated but not disclosed as part of a group. This suggests clear individual control of the reported shares without collaborative coordination disclosed in the filing.

Corporate Governance Expert

TL;DR: Ownership grants voting influence but not control; disclosures are routine and indicate compliance with Schedule 13G rules.

The reporting shows no shared voting or dispositive power and explicitly states the securities were not acquired to influence control, consistent with a passive investor posture under Schedule 13G.

From a governance perspective, a 4.2% stake can influence close votes but does not itself create control rights or trigger mandatory takeover actions; ongoing monitoring is appropriate if the stake grows above 5%.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 6)

CREATIVE REALITIES, INC.

(Name of Issuer)

Common Stock

(Title of Class of Securities)

22530J309

(CUSIP Number)

06/30/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. 22530J309

1

Names of Reporting Persons

LYTTON LAURENCE W

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 441,302.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 441,302.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

441,302.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

4.2 %

12

Type of Reporting Person (See Instructions)

IN

Comment for Type of Reporting Person: Percentage calculated based on 10,518,932 shares of Common Stock outstanding on May 13, 2025, as reported in the Form 10-Q filed by the Issuer for the fiscal quarter ended March 31, 2025.

SCHEDULE 13G

Item 1.
(a)	Name of issuer: CREATIVE REALITIES, INC.
(b)	Address of issuer's principal executive offices: 13100 Magisterial Drive, Suite 100, Louisville, KY 40223
Item 2.
(a)	Name of person filing: Laurence W. Lytton
(b)	Address or principal business office or, if none, residence: 467 Central Park West New York, NY 10025
(c)	Citizenship: USA
(d)	Title of class of securities: Common Stock
(e)	CUSIP No.: 22530J309
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 441,302
(b)	Percent of class: 4.2%
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 441,302
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 441,302
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Ownership of 5 percent or less of a class
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

LYTTON LAURENCE W

Signature:	/s/ Laurence W. Lytton
Name/Title:	Reporting person
Date:	08/13/2025

FAQ

How many Creative Realities (CREX) shares does Laurence W. Lytton report owning?

The filing reports 441,302 shares beneficially owned by Laurence W. Lytton.

What percentage of CREX does the 441,302 shares represent?

The reported position represents 4.2% of the outstanding common stock, based on 10,518,932 shares outstanding.

Does Mr. Lytton have voting or dispositive power over these CREX shares?

Yes. The filing states Mr. Lytton has sole voting power and sole dispositive power over all 441,302 reported shares.

Is the ownership reported as part of a group or held on behalf of another person?

No. The filing indicates the position is not held on behalf of another person and is not part of a group.

What filing type reports this ownership for CREX?

The ownership is reported on a Schedule 13G/A filed under the Securities Exchange Act.