Creative Realities CEO buys 200,000 shares

CREATIVE REALITIES, INC.

Rhea-AI Filing Summary

CREATIVE REALITIES, INC. Chief Executive Officer Richard C. Mills reported an open-market purchase of 200,000 shares of Common Stock at $3.50 per share. After this transaction, he directly owns 952,601 common shares and indirectly holds 29,325 shares through RFK Communications, LLC, over which he has voting and investment power.

The filing also notes a grant of 450,000 Restricted Stock Units (RSUs) under the company’s 2023 Stock Incentive Plan. These RSUs vest in three tranches of 150,000 units on December 31, 2025, July 3, 2027, and July 3, 2028, with potential acceleration upon certain events such as death, disability, qualifying termination, or a defined Sale Transaction.

Insider Trade Summary

Net Buyer: 200,000 shares

Net Buy 2 txns

Insider MILLS RICHARD C

Role Chief Executive Officer

Bought 200,000 shs ($700K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	200,000	$3.50	$700K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 952,601 shares (Direct); Common Stock — 29,325 shares (Indirect, By RFK Communications, LLC)

Footnotes (2)

1. F1. Includes 450,000 Restricted Stock Units ("RSUs") granted to Reporting Person by Issuer pursuant to a Restricted Stock Unit Agreement in accordance with Issuer's 2023 Stock Incentive Plan, as amended (the "Plan"). The RSUs vest as follows: 150,000 vested on December 31, 2025, 150,000 vest on July 3, 2027 and 150,000 vest on July 3, 2028, subject to acceleration upon the earliest of Reporting Person's death or disability, termination of employment without "cause" by Issuer, or the occurrence of a "Sale Transaction" (as defined in the Plan). Vested RSUs will be settled upon the earliest of Reporting Person's death or disability, termination of employment, or the occurrence of a Sale Transaction that is also a change in control event within the meaning of Internal Revenue Code Section 409A.
2. F2. The Reporting Person is a principal of RFK Communications, LLC and has voting and investment power for this entity.

Key Figures

CEO share purchase: 200,000 shares Purchase price: $3.50 per share Direct holdings post-transaction: 952,601 shares +5 more

8 metrics

CEO share purchase 200,000 shares Open-market common stock purchase coded P on June 30, 2026

Purchase price $3.50 per share Price for the 200,000 common shares acquired

Direct holdings post-transaction 952,601 shares Common stock directly owned by CEO after the purchase

Indirect holdings 29,325 shares Common stock held through RFK Communications, LLC

RSU grant 450,000 RSUs Restricted Stock Units granted under 2023 Stock Incentive Plan

First RSU vesting tranche 150,000 units Vest on December 31, 2025, subject to conditions

Second RSU vesting tranche 150,000 units Vest on July 3, 2027, subject to conditions

Third RSU vesting tranche 150,000 units Vest on July 3, 2028, subject to conditions

Key Terms

Restricted Stock Units, 2023 Stock Incentive Plan, Sale Transaction, Internal Revenue Code Section 409A, +1 more

5 terms

Restricted Stock Units financial

"Includes 450,000 Restricted Stock Units ("RSUs") granted to Reporting Person"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

2023 Stock Incentive Plan financial

"pursuant to a Restricted Stock Unit Agreement in accordance with Issuer's 2023 Stock Incentive Plan"

Sale Transaction financial

"or the occurrence of a "Sale Transaction" (as defined in the Plan)"

Internal Revenue Code Section 409A financial

"change in control event within the meaning of Internal Revenue Code Section 409A"

open-market purchase financial

"transaction_action": "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did CREX CEO Richard Mills report?

Richard Mills reported an open-market purchase of 200,000 shares of CREATIVE REALITIES, INC. common stock at $3.50 per share. This transaction increases his direct equity stake and is categorized as a non-derivative, open-market purchase in the Form 4.

How many CREX shares does the CEO hold after this transaction?

Following the reported trade, Richard Mills directly owns 952,601 shares of CREATIVE REALITIES, INC. common stock. He also indirectly holds 29,325 shares through RFK Communications, LLC, an entity for which he has voting and investment power.

At what price did the CREX CEO buy the 200,000 shares?

The 200,000 CREATIVE REALITIES, INC. common shares were purchased at $3.50 per share. The Form 4 characterizes this as an open-market or private transaction purchase, coded “P,” indicating a standard non-derivative share acquisition.

What Restricted Stock Units (RSUs) are disclosed for CREX CEO Mills?

The filing discloses a grant of 450,000 RSUs to Richard Mills under the 2023 Stock Incentive Plan. These RSUs represent a right to receive shares in the future, subject to vesting conditions and settlement upon specified employment or corporate events.

How do the CREX CEO’s RSUs vest over time?

The 450,000 RSUs vest in three equal tranches of 150,000 units. Vesting occurs on December 31, 2025, July 3, 2027, and July 3, 2028, with possible accelerated vesting upon death, disability, qualifying termination, or a defined Sale Transaction.

Who controls the indirectly held CREX shares reported in the filing?

The Form 4 states that 29,325 shares of CREATIVE REALITIES, INC. common stock are held indirectly through RFK Communications, LLC. Richard Mills is a principal of this entity and has both voting and investment power over these shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/02/2026 - 02:29 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MILLS RICHARD C

(Last) (First) (Middle)

13100 MAGISTERIAL DRIVE, SUITE 201

(Street)

LOUISVILLE KENTUCKY 40223

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
CREATIVE REALITIES, INC. [ CREX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/30/2026		P		200,000	A	$3.5	952,601(1)	D
Common Stock								29,325	I	By RFK Communications, LLC(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Includes 450,000 Restricted Stock Units ("RSUs") granted to Reporting Person by Issuer pursuant to a Restricted Stock Unit Agreement in accordance with Issuer's 2023 Stock Incentive Plan, as amended (the "Plan"). The RSUs vest as follows: 150,000 vested on December 31, 2025, 150,000 vest on July 3, 2027 and 150,000 vest on July 3, 2028, subject to acceleration upon the earliest of Reporting Person's death or disability, termination of employment without "cause" by Issuer, or the occurrence of a "Sale Transaction" (as defined in the Plan). Vested RSUs will be settled upon the earliest of Reporting Person's death or disability, termination of employment, or the occurrence of a Sale Transaction that is also a change in control event within the meaning of Internal Revenue Code Section 409A.

2. The Reporting Person is a principal of RFK Communications, LLC and has voting and investment power for this entity.

Remarks:

Exhibit 24.1 Power of Attorney filed with Form 4 on 9/18/2019 and incorporated herein by reference.

	/s/ Bradley Pederson, Attorney-in-Fact	07/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)