Creative Realities (CREX) CEO buys 200,000 shares in open market
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
CREATIVE REALITIES, INC. Chief Executive Officer Richard C. Mills reported an open-market purchase of 200,000 shares of Common Stock at $3.50 per share. After this transaction, he directly owns 952,601 common shares and indirectly holds 29,325 shares through RFK Communications, LLC, over which he has voting and investment power.
The filing also notes a grant of 450,000 Restricted Stock Units (RSUs) under the company’s 2023 Stock Incentive Plan. These RSUs vest in three tranches of 150,000 units on December 31, 2025, July 3, 2027, and July 3, 2028, with potential acceleration upon certain events such as death, disability, qualifying termination, or a defined Sale Transaction.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Buyer: 200,000 shares ($700,000)
Net Buy
2 txns
Insider
MILLS RICHARD C
Role
Chief Executive Officer
Bought
200,000 shs ($700K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Common Stock | 200,000 | $3.50 | $700K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 952,601 shares (Direct, null);
Common Stock — 29,325 shares (Indirect, By RFK Communications, LLC)
Footnotes (1)
- Includes 450,000 Restricted Stock Units ("RSUs") granted to Reporting Person by Issuer pursuant to a Restricted Stock Unit Agreement in accordance with Issuer's 2023 Stock Incentive Plan, as amended (the "Plan"). The RSUs vest as follows: 150,000 vested on December 31, 2025, 150,000 vest on July 3, 2027 and 150,000 vest on July 3, 2028, subject to acceleration upon the earliest of Reporting Person's death or disability, termination of employment without "cause" by Issuer, or the occurrence of a "Sale Transaction" (as defined in the Plan). Vested RSUs will be settled upon the earliest of Reporting Person's death or disability, termination of employment, or the occurrence of a Sale Transaction that is also a change in control event within the meaning of Internal Revenue Code Section 409A. The Reporting Person is a principal of RFK Communications, LLC and has voting and investment power for this entity.
Key Figures
CEO share purchase: 200,000 shares
Purchase price: $3.50 per share
Direct holdings post-transaction: 952,601 shares
+5 more
8 metrics
CEO share purchase
200,000 shares
Open-market common stock purchase coded P on June 30, 2026
Purchase price
$3.50 per share
Price for the 200,000 common shares acquired
Direct holdings post-transaction
952,601 shares
Common stock directly owned by CEO after the purchase
Indirect holdings
29,325 shares
Common stock held through RFK Communications, LLC
RSU grant
450,000 RSUs
Restricted Stock Units granted under 2023 Stock Incentive Plan
First RSU vesting tranche
150,000 units
Vest on December 31, 2025, subject to conditions
Second RSU vesting tranche
150,000 units
Vest on July 3, 2027, subject to conditions
Third RSU vesting tranche
150,000 units
Vest on July 3, 2028, subject to conditions
Key Terms
Restricted Stock Units, 2023 Stock Incentive Plan, Sale Transaction, Internal Revenue Code Section 409A, +1 more
5 terms
Restricted Stock Units financial
"Includes 450,000 Restricted Stock Units ("RSUs") granted to Reporting Person"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
2023 Stock Incentive Plan financial
"pursuant to a Restricted Stock Unit Agreement in accordance with Issuer's 2023 Stock Incentive Plan"
Sale Transaction financial
"or the occurrence of a "Sale Transaction" (as defined in the Plan)"
Internal Revenue Code Section 409A financial
"change in control event within the meaning of Internal Revenue Code Section 409A"
open-market purchase financial
"transaction_action": "open-market purchase""
An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.
FAQ
What insider transaction did CREX CEO Richard Mills report?
Richard Mills reported an open-market purchase of 200,000 shares of CREATIVE REALITIES, INC. common stock at $3.50 per share. This transaction increases his direct equity stake and is categorized as a non-derivative, open-market purchase in the Form 4.
What Restricted Stock Units (RSUs) are disclosed for CREX CEO Mills?
The filing discloses a grant of 450,000 RSUs to Richard Mills under the 2023 Stock Incentive Plan. These RSUs represent a right to receive shares in the future, subject to vesting conditions and settlement upon specified employment or corporate events.
How do the CREX CEO’s RSUs vest over time?
The 450,000 RSUs vest in three equal tranches of 150,000 units. Vesting occurs on December 31, 2025, July 3, 2027, and July 3, 2028, with possible accelerated vesting upon death, disability, qualifying termination, or a defined Sale Transaction.