Richard C. Mills boosts Creative Realities (CREX) stake to 11.9% ownership

Rhea-AI Filing Summary

Creative Realities, Inc. insider Richard C. Mills filed an amended Schedule 13D reporting beneficial ownership of 1,703,927 shares of Common Stock, representing 11.9% of the company’s outstanding shares. His holdings include directly owned shares, restricted stock units, vested stock options, and shares held through RFK Communications, LLC.

On June 30, 2026, Mills purchased 200,000 shares from the underwriter in a public offering of common stock and pre-funded warrants. In connection with that offering, he entered into a 90-day lock-up agreement starting June 29, 2026, restricting most sales of his Creative Realities securities unless the underwriter waives those limits.

Key Figures

Beneficial ownership: 1,703,927 shares Ownership percentage: 11.9% Shares outstanding baseline: 13,097,892 shares +5 more

8 metrics

Beneficial ownership 1,703,927 shares Aggregate Creative Realities Common Stock beneficially owned by Richard C. Mills

Ownership percentage 11.9% Percent of Creative Realities Common Stock class represented by Mills’ holdings

Shares outstanding baseline 13,097,892 shares Creative Realities Common Stock outstanding as of June 30, 2026

Individual holdings and RSUs 952,601 shares Includes 502,601 directly held shares and 450,000 RSU shares for Mills

Vested stock options 722,001 shares Shares issuable upon exercise of vested options beneficially owned by Mills

RFK Communications holdings 29,325 shares Creative Realities shares owned by RFK Communications, LLC and attributed to Mills

Recent share purchase 200,000 shares Shares of Common Stock purchased by Mills from the underwriter on June 30, 2026

Lock-up duration 90 days Period after June 29, 2026 during which Mills agreed to trading restrictions

Key Terms

beneficially owns, restricted stock unit award, vested options, Lock-Up Agreement, +2 more

6 terms

beneficially owns financial

"The Reporting Person currently beneficially owns an aggregate of 1,703,927 shares of Common Stock"

Beneficially owns means a person or entity enjoys the economic benefits and control of a security even if the legal title or registration is held in another name. Think of it like having the keys and profits from a car that is registered to a friend: you use it, benefit from it, and make decisions about it even though the official paperwork lists someone else. For investors, this matters because it reveals who truly controls shares, affects voting power, potential conflicts of interest, and regulatory disclosure obligations.

restricted stock unit award financial

"450,000 shares issuable upon the future settlement of a restricted stock unit award granted to the Reporting Person"

A restricted stock unit award is a promise by a company to give an employee a specified number of company shares at a future date if certain conditions are met, such as staying with the company or hitting performance goals. For investors, these awards matter because they can increase the total number of shares outstanding when converted, diluting existing holders, and they align employees’ incentives with shareholders’ interests much like giving a rising bonus that becomes real only after conditions are satisfied.

vested options financial

"722,001 shares issuable upon the exercise of outstanding vested options owned by the Reporting Person"

Lock-Up Agreement regulatory

"the Reporting Person executed and delivered to the Underwriter a Lock-Up Agreement"

A lock-up agreement is a contract that prevents company insiders and early investors from selling their shares for a fixed period after a stock sale, often after an initial public offering. It matters to investors because it temporarily limits the number of shares that can hit the market, which can keep the share price steadier; when the lock-up ends, a sudden increase in available shares can create extra volatility, revealing insiders’ confidence or lack thereof.

underwriting agreement financial

"Issuer entered into an underwriting agreement with Craig-Hallum Capital Group LLC"

An underwriting agreement is a contract where a company selling new stocks or bonds hires financial firms to buy those securities and resell them to investors. It matters because the agreement sets the offering price, number of securities, fees and which party bears the risk if sales fall short—think of it as a promise that the sale will happen and a roadmap investors can use to understand how the new securities reach the market.

Schedule 13D regulatory

"The following constitutes Amendment No. 3 to the filed by the undersigned"

A Schedule 13D is a legal document that investors file with regulators when they buy a large enough stake in a company to potentially influence its management or decisions. It provides details about the investor’s intention, ownership stake, and plans, helping other investors understand who is gaining control and what their motives might be.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 07/02/2026 - 12:47 PM Accepted by SEC EDGAR 07/02/2026 - 12:47 PM Learn about SEC filing dates

FAQ

How many Creative Realities (CREX) shares does Richard C. Mills beneficially own?

Richard C. Mills beneficially owns 1,703,927 shares of Creative Realities Common Stock. This total includes directly held shares, restricted stock units, vested stock options, and 29,325 shares held through RFK Communications, LLC, over which he has sole voting and investment power.

What percentage of Creative Realities (CREX) does Richard C. Mills control according to this filing?

Richard C. Mills reports beneficial ownership of 11.9% of Creative Realities’ outstanding Common Stock. This percentage is calculated using 13,097,892 shares outstanding as of June 30, 2026, plus shares underlying his vested options and restricted stock unit award described in the filing.

What recent Creative Realities (CREX) share purchase did Richard C. Mills disclose?

On June 30, 2026, Richard C. Mills purchased 200,000 shares of Creative Realities Common Stock from the underwriter in a public offering. The transaction increased his overall beneficial ownership, which now combines direct holdings, equity awards, and shares held through RFK Communications, LLC.

How are Richard C. Mills’ Creative Realities (CREX) holdings structured?

His beneficial ownership includes 952,601 shares held individually, 722,001 shares issuable upon exercise of vested stock options, and 29,325 shares owned by RFK Communications, LLC. The 952,601 shares comprise 502,601 directly held shares and 450,000 shares issuable from a restricted stock unit award.

What lock-up restrictions affect Richard C. Mills’ Creative Realities (CREX) shares?

Mills signed a Lock-Up Agreement on June 23, 2026, tied to the June 29, 2026 final prospectus for a public offering. For 90 days after June 29, 2026, he agreed not to dispose of most Creative Realities securities, unless the underwriter waives these restrictions.

What role does RFK Communications, LLC play in Richard C. Mills’ Creative Realities (CREX) ownership?

RFK Communications, LLC holds 29,325 Creative Realities shares included in Mills’ beneficial ownership. Mills serves as RFK’s sole manager and has sole voting and investment power over those shares, so they are counted in his reported 1,703,927-share beneficial position.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13D

Under the Securities Exchange Act of 1934

(Amendment No. 3)

CREATIVE REALITIES, INC.

(Name of Issuer)

Common Stock, par value $0.01 per share

(Title of Class of Securities)

22530J309

(CUSIP Number)

Richard C. Mills
13100 Magisterial Drive, Suite 201
Louisville, KY, 40223
502-791-8800

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

06/30/2026

(Date of Event Which Requires Filing of This Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

schemaVersion:

SCHEDULE 13D

CUSIP Number(s): 22530J309

1

Name of reporting person

MILLS RICHARD C

2

Check the appropriate box if a member of a Group (See Instructions)

(a)
(b)

3

SEC use only

4

Source of funds (See Instructions)

OO, PF

5

Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

6

Citizenship or place of organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

7	Sole Voting Power 1,703,927.00
8	Shared Voting Power 0.00
9	Sole Dispositive Power 1,703,927.00
10	Shared Dispositive Power 0.00

11

Aggregate amount beneficially owned by each reporting person

1,703,927.00

12

Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

13

Percent of class represented by amount in Row (11)

11.9 %

14

Type of Reporting Person (See Instructions)

IN

Comment for Type of Reporting Person:

Note to Rows 7, 9 and 11: Includes (i) 952,601 shares beneficially owned by the Reporting Person individually (which number, as of the filing date of this Amendment No. 3 to Schedule 13D, includes 502,601 shares held directly by the Reporting Person and 450,000 shares issuable upon the future settlement of a restricted stock unit award granted to the Reporting Person, of which 150,000 shares are vested and 300,000 are unvested), (ii) 722,001 shares issuable upon the exercise of outstanding vested options owned by the Reporting Person individually, and (iii) 29,325 shares owned by RFK Communications, LLC ("RFK"). The Reporting Person serves as the sole manager of RFK and has sole voting and investment power over shares of the issuer held by RFK. Note to Row 13: Based on 13,097,892 shares of Common Stock outstanding as of June 30, 2026, as reported in the prospectus supplement dated June 29, 2026 to the Issuer's Registration Statement on Form S-3 (SEC File No. 333-296498), plus 722,001 shares of Common Stock issuable upon exercise of vested options to purchase shares of Common Stock beneficially owned by the Reporting Person and 450,000 shares issuable upon the future settlement of a restricted stock unit award granted to the Reporting Person.

SCHEDULE 13D

Item 1.	Security and Issuer
(a)	Title of Class of Securities: Common Stock, par value $0.01 per share
(b)	Name of Issuer: CREATIVE REALITIES, INC.
(c)	Address of Issuer's Principal Executive Offices: 13100 MAGISTERIAL DRIVE, SUITE 201, LOUISVILLE, KENTUCKY , 40223.
Item 1 Comment: The name of the issuer is Creative Realities, Inc., a Minnesota corporation (the "Issuer"). The address of the Issuer's principal executive offices is 13100 Magisterial Drive, Suite 201, Louisville, Kentucky 40223. This Schedule 13D relates to the Issuer's Common Stock, $0.01 par value per share (the "Common Stock"). All share and price information set forth in this Schedule 13D has been adjusted to reflect the Issuer's 1-for-30 and 1-for-3 reverse stock splits effective on October 17, 2018 and March 27, 2023, respectively. The following constitutes Amendment No. 3 ("Amendment No. 3") to the Schedule 13D filed by the undersigned on February 15, 2024, as amended on July 8, 2025 and October 17, 2026 (as so amended, the "Schedule 13D"). This Amendment No. 3 amends the Schedule 13D as specifically set forth herein. Unless otherwise defined herein, all capitalized terms used herein shall have the meanings given to them in the Schedule 13D.
Item 3.	Source and Amount of Funds or Other Consideration
	Item 3 of Schedule 13D is amended to add the following: The shares of Common Stock acquired by the Reporting Person on June 30, 2026, as described in Item 5 below, were purchased using the Reporting Person's personal funds.
Item 4.	Purpose of Transaction
	Except as noted in Item 6 of this Amendment No. 3, as of the date of the filing of this Amendment No. 3, the Reporting Person does not have a plan or proposal that relates to or would result in any of the transactions enumerated in sub items (a) through (j) of the instructions to Item 4 of this Schedule 13D. Notwithstanding the foregoing, the Reporting Person reserves the right to effect any such actions as any of them may deem necessary or appropriate in the future.
Item 5.	Interest in Securities of the Issuer
(a)	The Reporting Person currently beneficially owns an aggregate of 1,703,927 shares of Common Stock, which represents 11.9% of the outstanding shares of Common Stock of the Issuer. The shares beneficially owned by the Reporting Person includes (i) 952,601 shares beneficially owned by the Reporting Person individually (which number includes 502,601 shares held directly by the Reporting Person and 450,000 shares issuable upon the future settlement of a restricted stock unit award granted to the Reporting Person, of which 150,000 shares are vested and 300,000 are unvested, (ii) 722,001 shares issuable upon the exercise of outstanding vested options owned by the Reporting Person individually, and (iii) 29,325 shares owned by RFK Communications, LLC ("RFK"). The percentage of shares beneficially owned by the Reporting Person is based on 13,097,892 shares of Common Stock of the Issuer outstanding as of June 30, 2026, as reported in the prospectus supplement dated June 29, 2026 to the Issuer's Registration Statement on Form S-3 (SEC File No. 333-296498), plus 722,001 shares of Common Stock issuable upon exercise of vested options to purchase shares of Common Stock beneficially owned by the Reporting Person and 450,000 shares issuable upon the future settlement of a restricted stock unit award granted to the Reporting Person.
(b)	The Reporting Person has sole voting and investment power over shares of the Issuer held by him individually. The Reporting Person serves as the sole manager of RFK and has sole voting and investment power over shares of the Issuer held by RFK.
(c)	On June 30, 2026, the Reporting Person purchased 200,000 shares of Common Stock from the Underwriter in the Offering (as such terms are defined in Item 6 below). There have been no other transactions in the class of securities reported on that were effected within the past 60 days.
Item 6.	Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer
	On June 29, 2026, Issuer entered into an underwriting agreement (the "Underwriting Agreement") with Craig-Hallum Capital Group LLC (the "Underwriter") relating to a public offering, issuance and sale (the "Offering") of shares of Common Stock and pre-funded warrants to purchase shares of Common Stock. The Offering was completed on June 30, 2026. In connection with the Offering, on June 23, 2026, the Reporting Person executed and delivered to the Underwriter a Lock-Up Agreement (the "Lock-Up Agreement") pursuant to which, subject to certain exceptions, the Reporting Person agreed not to offer, sell, agree to sell, directly or indirectly, or otherwise dispose of any Common Stock or securities convertible into or exchangeable for Common Stock for a period of 90 days after June 29, 2026, which was the date of the final prospectus supplement for the Offering. The Lock-Up Agreement provides that its restrictions may be waived at any time by the Underwriter. The description of the Lock-Up Agreement is qualified in its entirety by reference to the full text of such agreement, a copy of which is filed as Exhibit 10.9, and is hereby incorporated by reference.
Item 7.	Material to be Filed as Exhibits.
	Exhibit Number Description of Exhibits 10.9 Lock-Up Agreement dated as of June 23, 2026.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

MILLS RICHARD C

Signature:	/s/ Richard C. Mills
Name/Title:	Richard C. Mills
Date:	07/02/2026