[144] Salesforce, Inc. SEC Filing

Rhea-AI Filing Summary

Salesforce, Inc. (CRM) has filed a Form 144 signaling the intended sale of 144,000 common shares through Merrill Lynch on the NYSE around 01 July 2025. At the reference price used in the filing, the transaction is valued at approximately $39.24 million. The seller—whose name and relationship to Salesforce are not disclosed—originally obtained the shares on 22 March 2019 via the exercise of a stock option and paid for them in cash on 22 March 2023. No additional Salesforce shares have been sold by this filer during the past three months. The proposed sale represents roughly 0.015 % of the company’s 956 million shares outstanding, suggesting minimal impact on overall float or control. The filing contains no indication of a Rule 10b5-1 trading plan, nor any remarks beyond the standard certification language.

Positive

• None.

Negative

• Proposed insider sale of 144,000 CRM shares worth $39.24 million, which could be viewed negatively from a sentiment standpoint despite its small proportional size.

Insights

Securities Analyst

TL;DR: $39 M insider sale equals 0.015 % of float—financially immaterial, sentiment neutral-to-slightly negative.

The Form 144 covers 144,000 CRM shares worth about $39 million. While the headline dollar amount is large, the stake is negligible versus Salesforce’s 956 million shares outstanding and should not influence liquidity or valuation. Lack of seller identity limits insight into potential strategic motives. Because no prior 3-month sales are reported, this appears to be a one-off disposal rather than a sustained exit. Overall, I view the filing as neutral from a fundamental perspective, with a modestly negative optical effect due to insider selling.

Corporate Governance Expert

TL;DR: Anonymous Form 144 raises transparency concerns but scale of sale keeps impact limited.

The document omits the selling insider’s name and relationship to Salesforce, providing limited governance insight. Absence of a disclosed Rule 10b5-1 plan means investors cannot verify if the trade is pre-scheduled, which may elevate perception risk. Nonetheless, the 0.015 % stake is too small to alter control dynamics. Consequently, the filing is not materially impactful to governance standings, though disclosure quality could be improved.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Merrill Lynch 555 California Street 18th Floor San Francisco CA 94104	144000	39236661.20	956000000	07/01/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/22/2019	Stock Option	Issuer			195872	03/22/2023	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many Salesforce (CRM) shares are being proposed for sale in this Form 144?

The filing covers 144,000 common shares.

What is the approximate market value of the proposed Salesforce share sale?

The aggregate market value listed is $39.24 million.

When is the planned sale date for the 144,000 CRM shares?

The filer indicates an approximate sale date of 01 July 2025.

What percentage of Salesforce’s outstanding shares does the sale represent?

The 144,000 shares equal roughly 0.015 % of the 956 million shares outstanding.

Were any Salesforce shares sold by this filer in the prior three months?

No; the section on past-3-month sales states "Nothing to Report."

How did the filer acquire the shares being sold?

The shares were acquired via a stock option exercise on 22 March 2019 and paid for in cash on 22 March 2023.