Salesforce (NYSE: CRM) insider plans 5,250-share stock sale

Rhea-AI Filing Summary

Salesforce, Inc. (CRM) received a notice that insider Sundeep Gavva Reddy intends to sell Salesforce common stock under Rule 144. The planned sale involves 5,250 shares of common stock held in an account at Morgan Stanley Smith Barney LLC Executive Financial Services. These shares were acquired upon vesting of restricted stock and Performance Shares, with vesting occurring between December 22, 2023 and July 22, 2025. The notice of proposed sale is dated August 27, 2026.

Key Figures

Shares of common stock to be sold: 5,250 shares Initial vesting date: December 22, 2023 Final vesting date: July 22, 2025 +1 more

4 metrics

Shares of common stock to be sold 5,250 shares Planned sale of Salesforce, Inc. common stock under Rule 144 for Sundeep Gavva Reddy

Initial vesting date December 22, 2023 Start of vesting period for restricted stock and Performance Shares underlying the planned sale

Final vesting date July 22, 2025 End of vesting period for restricted stock and Performance Shares referenced in the remarks

Date of notice August 27, 2026 Date on which the notice of proposed sale of Salesforce common stock is dated

Key Terms

Rule 144, restricted stock, Performance Shares, Executive Financial Services

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

restricted stock financial

"acquired upon the vesting of restricted stock and Performance Shares"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Performance Shares financial

"acquired upon the vesting of restricted stock and Performance Shares"

Performance shares are a type of company stock given to executives or employees that only become theirs if the company meets specific goals, like hitting certain profits or growth targets. They motivate leaders to work toward the company’s success, because their additional shares depend on achieving these results.

Executive Financial Services financial

"Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza"

FAQ

What does the Form 144 filing indicate for Salesforce (CRM)?

The filing indicates that Sundeep Gavva Reddy plans to sell 5,250 shares of Salesforce common stock under Rule 144. The shares were acquired through vesting of restricted stock and Performance Shares, and the notice of sale is dated August 27, 2026.

How many Salesforce (CRM) shares are planned to be sold in this notice?

The notice covers a proposed sale of 5,250 shares of Salesforce common stock. This amount appears in the securities information and securities-to-be-sold sections associated with the Rule 144 notice filed for Sundeep Gavva Reddy.

How were the Salesforce (CRM) shares to be sold acquired?

The shares to be sold were acquired upon the vesting of restricted stock and Performance Shares. The vesting occurred during the period from December 22, 2023 through July 22, 2025, as stated in the remarks section.

Over what period did the Salesforce (CRM) shares vest for this Form 144?

The restricted stock and Performance Shares that underlie the planned sale vested during the period from December 22, 2023 through July 22, 2025, according to the remarks associated with the notice.

When was the notice of proposed Salesforce (CRM) share sale dated?

The date of notice for the proposed sale is August 27, 2026. This date appears in the section identifying the timing of the notice related to the planned disposition of 5,250 shares.

Which broker is listed for the Salesforce (CRM) share sale?

The common stock to be sold is associated with an account at Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/27/2026 - 04:32 PM Accepted by SEC EDGAR 08/27/2026 - 04:30 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001747579
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	SALESFORCE, INC.
SEC File Number	001-32224
Address of Issuer	415 Mission Street, 3rd Fl San Francisco CALIFORNIA 94105
Phone	415-901-7000
Name of Person for Whose Account the Securities are To Be Sold	SUNDEEP REDDY
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	5250	1226925.00	823000000	08/27/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	12/22/2023	Performance and Restricted Stock	ISSUER			5250	12/22/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock and Performance Shares during the period of 12/22/2023 through 07/22/2025.
Date of Notice	08/27/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	10/03/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Sundeep Gavva Reddy
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)