STOCK TITAN

[Form 4] Salesforce, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Marc R. Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported transactions effected under a Rule 10b5-1 trading plan on 08/18/2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50 and received 2,250 shares of common stock. On the same date he sold those 2,250 shares in multiple transactions at weighted-average prices reported in five groups: $239.7259, $240.9677, $242.2313, $243.1347, and $244.1601 (with underlying reported price ranges provided in the filing).

Following these transactions the filing shows Mr. Benioff beneficially owns 119,372 shares directly related to the option pool, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through the Marc Benioff Fund LLC. The filing was signed by an attorney-in-fact on 08/19/2025 and notes the 10b5-1 plan was adopted on January 9, 2025.

Marc R. Benioff, Presidente e CEO di Salesforce, Inc. (CRM), ha comunicato operazioni effettuate nell'ambito di un piano di negoziazione ai sensi della Regola 10b5-1 il 18/08/2025. Ha esercitato 2.250 opzioni su azioni non qualificate con prezzo di esercizio di $161,50 e ha ricevuto 2.250 azioni ordinarie. Nello stesso giorno ha venduto queste 2.250 azioni in più transazioni a prezzi medi ponderati riportati in cinque raggruppamenti: $239.7259, $240.9677, $242.2313, $243.1347 e $244.1601 (con le relative fasce di prezzo dettagliate nella comunicazione).

A seguito di tali operazioni, la comunicazione indica che il Sig. Benioff detiene beneficiariamente 119.372 azioni direttamente correlate al pool di opzioni, 107.000 azioni indirettamente tramite trust e 10.000.000 azioni indirettamente attraverso la Marc Benioff Fund LLC. Il modulo è stato firmato da un procuratore il 19/08/2025 e specifica che il piano 10b5-1 è stato adottato il 9 gennaio 2025.

Marc R. Benioff, presidente y CEO de Salesforce, Inc. (CRM), informó transacciones realizadas bajo un plan de negociación conforme a la Norma 10b5-1 el 18/08/2025. Ejerció 2.250 opciones sobre acciones no calificadas con precio de ejercicio de $161.50 y recibió 2.250 acciones ordinarias. Ese mismo día vendió esas 2.250 acciones en múltiples operaciones a precios promedio ponderados informados en cinco grupos: $239.7259, $240.9677, $242.2313, $243.1347 y $244.1601 (con los rangos de precios subyacentes consignados en la presentación).

Tras estas transacciones, la presentación muestra que el Sr. Benioff posee beneficiariamente 119.372 acciones relacionadas directamente con el pool de opciones, 107.000 acciones de forma indirecta mediante un fideicomiso y 10.000.000 acciones indirectamente a través de Marc Benioff Fund LLC. El documento fue firmado por un apoderado el 19/08/2025 y señala que el plan 10b5-1 se adoptó el 9 de enero de 2025.

Marc R. Benioff는 Salesforce, Inc. (CRM)의 회장 겸 CEO로서 2025년 8월 18일자 규칙 10b5-1 거래 계획에 따른 거래를 보고했습니다. 그는 행사가격 $161.50의 비자격 스톡옵션 2,250주를 행사하여 2,250주의 보통주를 취득했습니다. 같은 날 해당 2,250주를 여러 거래로 매도했으며, 신고서에는 다섯 그룹의 가중평균 가격으로 각각 $239.7259, $240.9677, $242.2313, $243.1347, $244.1601로 보고되어 있습니다(신고서에 기재된 기초 가격 범위 포함).

이 거래들 이후 신고서에 따르면 베니오프 씨는 옵션 풀과 직접 관련된 119,372주를 실질적으로 보유하고 있고, 신탁을 통해 간접적으로 107,000주, Marc Benioff Fund LLC를 통해 간접적으로 10,000,000주를 보유하고 있습니다. 신고서는 2025년 8월 19일 대리인(변호사권한자)에 의해 서명되었고, 10b5-1 계획은 2025년 1월 9일에 채택되었음을 명시합니다.

Marc R. Benioff, président et CEO de Salesforce, Inc. (CRM), a déclaré des opérations effectuées dans le cadre d'un plan de trading au titre de la règle 10b5‑1 le 18/08/2025. Il a levé 2 250 options sur actions non qualifiées au prix d'exercice de $161.50 et a reçu 2 250 actions ordinaires. Le même jour, il a vendu ces 2 250 actions en plusieurs transactions aux prix moyens pondérés déclarés en cinq lots : $239.7259, $240.9677, $242.2313, $243.1347 et $244.1601 (avec les fourchettes de prix sous‑jacentes précisées dans le dépôt).

À la suite de ces opérations, le dépôt indique que M. Benioff détient bénéfi­ciairement 119 372 actions liées directement au pool d'options, 107 000 actions indirectement par un trust, et 10 000 000 actions indirectement via la Marc Benioff Fund LLC. Le formulaire a été signé par un mandataire le 19/08/2025 et précise que le plan 10b5‑1 a été adopté le 9 janvier 2025.

Marc R. Benioff, Vorsitzender und CEO von Salesforce, Inc. (CRM), meldete Transaktionen, die im Rahmen eines Rule‑10b5‑1‑Tradingplans am 18.08.2025 durchgeführt wurden. Er übte 2.250 nicht qualifizierte Aktienoptionen mit einem Ausübungspreis von $161.50 aus und erhielt 2.250 Stammaktien. Am selben Tag verkaufte er diese 2.250 Aktien in mehreren Transaktionen zu den in fünf Gruppen gemeldeten gewichteten Durchschnittspreisen: $239.7259, $240.9677, $242.2313, $243.1347 und $244.1601 (mit den im Filing angegebenen zugrundeliegenden Preisspannen).

Nach diesen Transaktionen weist das Filing aus, dass Herr Benioff wirtschaftlich 119.372 Aktien direkt im Zusammenhang mit dem Optionspool besitzt, 107.000 Aktien indirekt über einen Trust und 10.000.000 Aktien indirekt über die Marc Benioff Fund LLC. Das Formular wurde am 19.08.2025 von einem Bevollmächtigten unterzeichnet und vermerkt, dass der 10b5‑1‑Plan am 9. Januar 2025 angenommen wurde.

Positive
  • Transactions executed under a disclosed Rule 10b5-1 trading plan, indicating pre-arranged and rule-compliant trades
  • Detailed disclosure of weighted-average prices and price ranges for the multiple sale tranches, improving transparency
  • Substantial remaining indirect ownership reported: 10,000,000 shares via Marc Benioff Fund LLC and 107,000 shares held by trust
Negative
  • Disposition of 2,250 shares by the CEO on 08/18/2025 (though reported as executed under a 10b5-1 plan)
  • Filing shows concentrated indirect holdings (10,000,000 shares via Fund), which may be seen as concentration risk for single beneficial owner

Insights

TL;DR: Option exercise and full sale executed under a 10b5-1 plan; holdings remain substantial through direct and indirect ownership.

The filing documents a routine insider exercise of 2,250 options and concurrent disposition of the resulting shares, executed pursuant to a pre-existing 10b5-1 trading plan dated January 9, 2025. Sales occurred in multiple tranches at weighted-average prices reported across five price groups, indicating orderly disposals rather than open-market block sales. Post-transaction ownership includes sizeable indirect positions: 107,000 shares via trust and 10,000,000 shares via Marc Benioff Fund LLC, which preserve long-term exposure. For investors, the key takeaway is transparency of execution and that the sales were made under an established plan rather than ad hoc trades.

TL;DR: Insiders used a documented 10b5-1 plan, supporting procedural compliance and disclosure norms.

The report notes the 10b5-1 checkbox and provides detailed weighted-average prices and price ranges for multiple sale tranches, aligning with best practices in disclosure. The form identifies the reporting person as both Chair and CEO and lists direct and indirect ownership structures (individual name, revocable trust, and an LLC). The filing is signed by an attorney-in-fact, which is properly disclosed. From a governance perspective, the filing demonstrates adherence to procedural rules for insider transactions and clear delineation of indirect holdings.

Marc R. Benioff, Presidente e CEO di Salesforce, Inc. (CRM), ha comunicato operazioni effettuate nell'ambito di un piano di negoziazione ai sensi della Regola 10b5-1 il 18/08/2025. Ha esercitato 2.250 opzioni su azioni non qualificate con prezzo di esercizio di $161,50 e ha ricevuto 2.250 azioni ordinarie. Nello stesso giorno ha venduto queste 2.250 azioni in più transazioni a prezzi medi ponderati riportati in cinque raggruppamenti: $239.7259, $240.9677, $242.2313, $243.1347 e $244.1601 (con le relative fasce di prezzo dettagliate nella comunicazione).

A seguito di tali operazioni, la comunicazione indica che il Sig. Benioff detiene beneficiariamente 119.372 azioni direttamente correlate al pool di opzioni, 107.000 azioni indirettamente tramite trust e 10.000.000 azioni indirettamente attraverso la Marc Benioff Fund LLC. Il modulo è stato firmato da un procuratore il 19/08/2025 e specifica che il piano 10b5-1 è stato adottato il 9 gennaio 2025.

Marc R. Benioff, presidente y CEO de Salesforce, Inc. (CRM), informó transacciones realizadas bajo un plan de negociación conforme a la Norma 10b5-1 el 18/08/2025. Ejerció 2.250 opciones sobre acciones no calificadas con precio de ejercicio de $161.50 y recibió 2.250 acciones ordinarias. Ese mismo día vendió esas 2.250 acciones en múltiples operaciones a precios promedio ponderados informados en cinco grupos: $239.7259, $240.9677, $242.2313, $243.1347 y $244.1601 (con los rangos de precios subyacentes consignados en la presentación).

Tras estas transacciones, la presentación muestra que el Sr. Benioff posee beneficiariamente 119.372 acciones relacionadas directamente con el pool de opciones, 107.000 acciones de forma indirecta mediante un fideicomiso y 10.000.000 acciones indirectamente a través de Marc Benioff Fund LLC. El documento fue firmado por un apoderado el 19/08/2025 y señala que el plan 10b5-1 se adoptó el 9 de enero de 2025.

Marc R. Benioff는 Salesforce, Inc. (CRM)의 회장 겸 CEO로서 2025년 8월 18일자 규칙 10b5-1 거래 계획에 따른 거래를 보고했습니다. 그는 행사가격 $161.50의 비자격 스톡옵션 2,250주를 행사하여 2,250주의 보통주를 취득했습니다. 같은 날 해당 2,250주를 여러 거래로 매도했으며, 신고서에는 다섯 그룹의 가중평균 가격으로 각각 $239.7259, $240.9677, $242.2313, $243.1347, $244.1601로 보고되어 있습니다(신고서에 기재된 기초 가격 범위 포함).

이 거래들 이후 신고서에 따르면 베니오프 씨는 옵션 풀과 직접 관련된 119,372주를 실질적으로 보유하고 있고, 신탁을 통해 간접적으로 107,000주, Marc Benioff Fund LLC를 통해 간접적으로 10,000,000주를 보유하고 있습니다. 신고서는 2025년 8월 19일 대리인(변호사권한자)에 의해 서명되었고, 10b5-1 계획은 2025년 1월 9일에 채택되었음을 명시합니다.

Marc R. Benioff, président et CEO de Salesforce, Inc. (CRM), a déclaré des opérations effectuées dans le cadre d'un plan de trading au titre de la règle 10b5‑1 le 18/08/2025. Il a levé 2 250 options sur actions non qualifiées au prix d'exercice de $161.50 et a reçu 2 250 actions ordinaires. Le même jour, il a vendu ces 2 250 actions en plusieurs transactions aux prix moyens pondérés déclarés en cinq lots : $239.7259, $240.9677, $242.2313, $243.1347 et $244.1601 (avec les fourchettes de prix sous‑jacentes précisées dans le dépôt).

À la suite de ces opérations, le dépôt indique que M. Benioff détient bénéfi­ciairement 119 372 actions liées directement au pool d'options, 107 000 actions indirectement par un trust, et 10 000 000 actions indirectement via la Marc Benioff Fund LLC. Le formulaire a été signé par un mandataire le 19/08/2025 et précise que le plan 10b5‑1 a été adopté le 9 janvier 2025.

Marc R. Benioff, Vorsitzender und CEO von Salesforce, Inc. (CRM), meldete Transaktionen, die im Rahmen eines Rule‑10b5‑1‑Tradingplans am 18.08.2025 durchgeführt wurden. Er übte 2.250 nicht qualifizierte Aktienoptionen mit einem Ausübungspreis von $161.50 aus und erhielt 2.250 Stammaktien. Am selben Tag verkaufte er diese 2.250 Aktien in mehreren Transaktionen zu den in fünf Gruppen gemeldeten gewichteten Durchschnittspreisen: $239.7259, $240.9677, $242.2313, $243.1347 und $244.1601 (mit den im Filing angegebenen zugrundeliegenden Preisspannen).

Nach diesen Transaktionen weist das Filing aus, dass Herr Benioff wirtschaftlich 119.372 Aktien direkt im Zusammenhang mit dem Optionspool besitzt, 107.000 Aktien indirekt über einen Trust und 10.000.000 Aktien indirekt über die Marc Benioff Fund LLC. Das Formular wurde am 19.08.2025 von einem Bevollmächtigten unterzeichnet und vermerkt, dass der 10b5‑1‑Plan am 9. Januar 2025 angenommen wurde.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Benioff Marc

(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chair and CEO
3. Date of Earliest Transaction (Month/Day/Year)
08/18/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/18/2025 M(1) 2,250 A $161.5 11,913,821 D(2)
Common Stock 08/18/2025 S(1) 76 D $239.7259(3) 11,913,745 D(2)
Common Stock 08/18/2025 S(1) 408 D $240.9677(4) 11,913,337 D(2)
Common Stock 08/18/2025 S(1) 798 D $242.2313(5) 11,912,539 D(2)
Common Stock 08/18/2025 S(1) 664 D $243.1347(6) 11,911,875 D(2)
Common Stock 08/18/2025 S(1) 304 D $244.1601(7) 11,911,571 D(2)
Common Stock 107,000 I By Trust
Common Stock 10,000,000 I(8) By Marc Benioff Fund LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-qualified Stock Option (Right to Buy) $161.5 08/18/2025 M(1) 2,250 03/22/2020(9) 03/22/2026 Common Stock 2,250 $0 119,372 D
Explanation of Responses:
1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.4900 to $239.9300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.5619 to $241.5056 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.6750 to $242.6591 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.6873 to $243.6340 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.7682 to $244.5000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
8. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
9. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 08/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

When did Marc Benioff execute these transactions reported on Form 4 for CRM?

The transactions occurred on 08/18/2025, and the Form 4 was signed on 08/19/2025.

How many options did Marc Benioff exercise and how many shares were sold (CRM)?

He exercised 2,250 non-qualified stock options and sold the resulting 2,250 shares on the same date.

Were these trades made under a trading plan (CRM)?

Yes. The filing indicates the trades were effected automatically pursuant to a Rule 10b5-1 trading plan adopted on January 9, 2025.

What were the prices for the sales reported in the Form 4 (CRM)?

Sales were executed in multiple transactions with reported weighted-average prices grouped at $239.7259, $240.9677, $242.2313, $243.1347, and $244.1601; price ranges for each group are provided in the filing.

What does Marc Benioff own after these transactions according to the filing?

The filing reports 119,372 shares related to the option pool held directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through the Marc Benioff Fund LLC.
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