STOCK TITAN
  1. Home
  2. Sec-filings
  3. CRM
  4. [Form 4] Salesforce, Inc. Insider Trading Activity

CRM Form 4: John V. Roos converts 274 RSUs to common stock

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

John V. Roos, a Salesforce (CRM) director, reported the receipt of equity from previously granted restricted stock units that converted into common shares. On 08/22/2025, 274 restricted stock units vested and converted one-for-one into 274 shares of common stock at no cash price, and the filing shows 15,690 shares beneficially owned by Roos following the reported non-derivative transactions. The Form 4 was signed by an attorney-in-fact on 08/25/2025. Vesting schedule disclosed indicates the original RSU grant vested in quarterly 25% tranches on 02/22/2025, 05/22/2025, 08/22/2025 and 11/22/2025.

Positive

  • Timely disclosure of RSU vesting and share conversion filed on Form 4
  • Clear vesting schedule provided showing quarterly 25% tranches for the grant

Negative

  • None.

Insights

TL;DR: Routine director RSU vesting; disclosure aligns with standard insider reporting requirements.

The filing documents a scheduled vesting event converting 274 restricted stock units into 274 shares, increasing the director's direct holdings to 15,690 shares. This is a non-discretionary, formulaic equity compensation event tied to an earlier grant with quarterly vesting tranches. From a governance perspective, timely Form 4 disclosure by an attorney-in-fact meets Section 16 filing norms and does not indicate unusual trading activity or change in control.

TL;DR: Small, non-market-moving issuance from scheduled RSU vesting; negligible impact on outstanding float.

The conversion of 274 RSUs to shares at $0 reflects standard compensation realization for a director. The magnitude (274 shares) is immaterial relative to Salesforce's market capitalization and share count. The report confirms vesting cadence and final tranche dates but contains no sales, purchases for cash, or exercised options that would materially alter share supply or signal director selling.

Insider Roos John Victor
Role Director
Type Security Shares Price Value
Exercise Restricted Stock Units 274 $0.00 --
Exercise Common Stock 274 $0.00 --
Holdings After Transaction: Restricted Stock Units — 274 shares (Direct); Common Stock — 15,690 shares (Direct)
Footnotes (1)
  1. Restricted Stock Units convert to shares of common stock on a one-for-one basis. These restricted stock units vest as to 25% of the original grant on each of February 22, 2025, May 22, 2025, August 22, 2025, and November 22, 2025.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Roos John Victor
(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
08/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/22/2025 M 274 A $0 15,690 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units $0(1) 08/22/2025 M 274 02/22/2025(2) 11/22/2025 Common Stock 274 $0 274 D
Explanation of Responses:
1. Restricted Stock Units convert to shares of common stock on a one-for-one basis.
2. These restricted stock units vest as to 25% of the original grant on each of February 22, 2025, May 22, 2025, August 22, 2025, and November 22, 2025.
Remarks:
Exhibit 24 - Power of Attorney
/s/ Sarah Dale, Attorney-in-Fact for John V. Roos 08/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What transaction did John V. Roos report on the Salesforce (CRM) Form 4?

The Form 4 reports the vesting and conversion of 274 restricted stock units into 274 shares of common stock on 08/22/2025.

How many Salesforce shares does John V. Roos beneficially own after the reported transaction?

The filing shows 15,690 shares beneficially owned by John V. Roos following the reported transaction.

Was there a cash purchase price associated with the RSU conversion?

No; the RSU conversion was reported with a price of $0, reflecting standard vesting-to-share conversion.

When did the RSU grant vest according to the filing?

The RSUs vest in four 25% tranches on 02/22/2025, 05/22/2025, 08/22/2025, and 11/22/2025.

Who signed the Form 4 filing for John V. Roos?

The Form 4 was signed by Sarah Dale, Attorney-in-Fact for John V. Roos on 08/25/2025.