PepsiCo Leverages Salesforce's Agentforce to Advance AI Agenda
PepsiCo (NASDAQ: PEP) has announced a significant expansion of its partnership with Salesforce to implement Agentforce, an AI-powered digital labor platform. As one of the first major food and beverage companies to deploy Agentforce at scale, PepsiCo aims to enhance customer support, operational efficiency, and sales team effectiveness.
The collaboration will enable PepsiCo to streamline go-to-market and B2B processes through unified customer profiles, real-time inventory visibility, and enhanced customer service. The company is also implementing a new Trade Promotion Management tool to optimize promotional spending and strengthen retail relationships.
PepsiCo (NASDAQ: PEP) ha annunciato un'importante espansione della sua partnership con Salesforce per implementare Agentforce, una piattaforma digitale di lavoro basata sull'intelligenza artificiale. Essendo una delle prime grandi aziende nel settore alimentare e delle bevande a utilizzare Agentforce su larga scala, PepsiCo punta a migliorare il supporto clienti, l'efficienza operativa e l'efficacia del team di vendita.
La collaborazione permetterà a PepsiCo di snellire i processi di go-to-market e B2B attraverso profili clienti unificati, visibilità in tempo reale dell'inventario e un servizio clienti potenziato. L'azienda sta inoltre implementando un nuovo strumento di Gestione delle Promozioni Commerciali per ottimizzare la spesa promozionale e rafforzare le relazioni con i punti vendita.
PepsiCo (NASDAQ: PEP) ha anunciado una expansión significativa de su colaboración con Salesforce para implementar Agentforce, una plataforma digital de trabajo impulsada por inteligencia artificial. Como una de las primeras grandes empresas de alimentos y bebidas en desplegar Agentforce a gran escala, PepsiCo busca mejorar el soporte al cliente, la eficiencia operativa y la efectividad del equipo de ventas.
La colaboración permitirá a PepsiCo optimizar los procesos de go-to-market y B2B mediante perfiles de clientes unificados, visibilidad de inventarios en tiempo real y un servicio al cliente mejorado. La compañía también está implementando una nueva herramienta de Gestión de Promociones Comerciales para optimizar el gasto promocional y fortalecer las relaciones con el comercio minorista.
펩시코 (NASDAQ: PEP)는 인공지능 기반 디지털 노동 플랫폼인 Agentforce 도입을 위해 Salesforce와의 파트너십을 대폭 확장했다고 발표했습니다. 식음료 업계에서 Agentforce를 대규모로 도입하는 선도 기업 중 하나인 펩시코는 고객 지원, 운영 효율성, 영업팀의 효과성을 향상시키는 것을 목표로 합니다.
이번 협력을 통해 펩시코는 통합 고객 프로필, 실시간 재고 가시성, 향상된 고객 서비스를 통해 go-to-market 및 B2B 프로세스를 간소화할 수 있게 됩니다. 또한 판촉비 지출을 최적화하고 소매업체와의 관계를 강화하기 위해 새로운 무역 프로모션 관리 도구도 도입하고 있습니다.
PepsiCo (NASDAQ : PEP) a annoncé une extension significative de son partenariat avec Salesforce pour déployer Agentforce, une plateforme numérique de travail alimentée par l'IA. En tant que l'une des premières grandes entreprises alimentaires et de boissons à déployer Agentforce à grande échelle, PepsiCo vise à améliorer le support client, l'efficacité opérationnelle et l'efficacité de l'équipe commerciale.
Cette collaboration permettra à PepsiCo de rationaliser les processus go-to-market et B2B grâce à des profils clients unifiés, une visibilité en temps réel des stocks et un service client amélioré. L'entreprise met également en place un nouvel outil de gestion des promotions commerciales pour optimiser les dépenses promotionnelles et renforcer les relations avec les détaillants.
PepsiCo (NASDAQ: PEP) hat eine bedeutende Erweiterung seiner Partnerschaft mit Salesforce angekündigt, um Agentforce, eine KI-gestützte digitale Arbeitsplattform, einzuführen. Als eines der ersten großen Lebensmittel- und Getränkeunternehmen, das Agentforce in großem Maßstab einsetzt, möchte PepsiCo den Kundensupport, die operative Effizienz und die Effektivität des Vertriebsteams verbessern.
Die Zusammenarbeit ermöglicht es PepsiCo, Go-to-Market- und B2B-Prozesse zu optimieren durch einheitliche Kundenprofile, Echtzeit-Inventarsichtbarkeit und verbesserten Kundenservice. Das Unternehmen implementiert außerdem ein neues Tool für das Trade Promotion Management, um die Werbeausgaben zu optimieren und die Einzelhandelsbeziehungen zu stärken.
- Early adopter advantage as one of the first major food and beverage companies to deploy Agentforce at scale
- Enhanced operational efficiency through AI-powered automation and data unification
- Improved customer service capabilities through integrated AI and human collaboration
- Optimization of trade promotion spending through new management tool
- None.
Insights
PepsiCo's Agentforce deployment represents a significant enterprise AI adoption that could drive operational efficiencies and competitive advantage in consumer goods.
PepsiCo's implementation of Salesforce's Agentforce platform marks a strategic pivot toward AI-driven operations that could meaningfully impact their business model. The deployment of autonomous AI agents to manage key functions will likely create several operational advantages that warrant attention.
The integration with Salesforce's Data Cloud will unify customer data from disparate sources, creating comprehensive profiles that enable more personalized engagement. This data unification addresses a critical challenge in consumer goods: fragmented customer insights. With the Consumer Goods Cloud integration, field representatives will gain real-time inventory visibility, potentially reducing stock-outs and optimizing product placement – addressing a common pain point that costs consumer goods companies an estimated 4-8% in lost sales annually.
Most significantly, PepsiCo is positioning this as part of a broader AI transformation strategy rather than an isolated technology implementation. The mention of their "AI roadmap" and comments from their Chief Strategy and Transformation Officer suggest this is one component of a more comprehensive digital transformation. Their expanded use of Trade Promotion Management tools signals they're targeting promotional efficiency – a critical area where consumer goods companies typically spend 15-20% of revenue with questionable returns.
PepsiCo's early adoption of AI agents at scale could create competitive differentiation in retail execution and customer service response times, potentially yielding advantages in their highly competitive market segments where shelf presence and retailer relationships directly impact market share.
Agentforce will enhance field operations and redefine the standard for customer engagement at PepsiCo
"AI is reshaping our business in ways that were once unimaginable," said Ramon Laguarta, Chairman and CEO of PepsiCo. "This collaboration with Salesforce is another step toward a more connected and adaptive PepsiCo – deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth."
"We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labor revolution with Agentforce," said Marc Benioff, Chair and CEO, Salesforce. "Ramon Laguarta and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and fundamentally reshaping customer engagement at global scale."
This collaboration will allow PepsiCo to streamline GTM and B2B processes and elevate customer service through harmonized data and intelligent AI agents. Additionally, Salesforce will enable the company to:
- Unify data from any source to create unified customer profiles through Data Cloud, the data engine built within the Salesforce Platform.
- Gain real-time inventory visibility with PepsiCo field service representatives, empowering stronger in-store execution and optimized product stocking with Consumer Goods Cloud.
- Allow faster and more responsive customer service with humans and AI agents working together with an integration through Service Cloud.
- Utilize comprehensive consumer data, providing deeper insights into behaviors and preferences, and enabling more targeted, automated marketing campaigns and promotions with Marketing Cloud.
"Embracing an AI-first world means reimagining an enterprise where humans and intelligent agents don't just coexist, they collaborate," said Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo. "With Agentforce, rich data is enabling better decision-making and efficiency across our organization, paving the way for a more resilient future-ready enterprise."
PepsiCo is also expanding its work with Salesforce to further streamline operations. The recent incorporation of a new Trade Promotion Management tool will enable enhanced promotional effectiveness, optimizing spend with improved decision-making through data analytics, resulting in stronger retail relationships.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About Salesforce
Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. Visit www.salesforce.com for more information.
Media Contact
MediaRelations@pepsico.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/pepsico-leverages-salesforces-agentforce-to-advance-ai-agenda-302488884.html
SOURCE PepsiCo, Inc.
FAQ
What is PepsiCo's new partnership with Salesforce for AI implementation?
How will Salesforce's Agentforce benefit PepsiCo's operations?
What is PepsiCo's strategy for AI integration in its business?
How will PepsiCo's Trade Promotion Management tool improve business operations?
Who are the key executives involved in PepsiCo's AI implementation?
