STOCK TITAN

Salesforce (NYSE: CRM) director buys 2,571 shares in open market

Filing Impact
(High)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

Salesforce, Inc. director Laura Alber reported buying a total of 2,571 shares of Salesforce common stock in open-market transactions. She purchased 491 shares at $194.54 per share and 2,080 shares at $194.5899 per share. Following these purchases, she directly owns 9,530 Salesforce shares.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
ALBER LAURA

(Last)(First)(Middle)
415 MISSION STREET
3RD FLOOR

(Street)
SAN FRANCISCO CALIFORNIA 94105

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
03/19/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock03/19/2026P491A$194.547,450D
Common Stock03/19/2026P2,080A$194.58999,530D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
/s/ Sarah Dale, Attorney-in-Fact for Laura Alber03/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Salesforce (CRM) director Laura Alber report?

Laura Alber reported open-market purchases of Salesforce common stock totaling 2,571 shares. The Form 4 shows two separate buys on the same date, increasing her direct ownership position in the company’s shares.

How many Salesforce (CRM) shares did Laura Alber buy and at what prices?

Laura Alber bought 491 Salesforce shares at $194.54 per share and 2,080 shares at $194.5899 per share. Both transactions were reported as open-market purchases of Salesforce common stock.

What is Laura Alber’s total Salesforce (CRM) share ownership after these trades?

After these transactions, Laura Alber directly owns 9,530 Salesforce common shares. The Form 4 reports this post-transaction balance, reflecting the addition of the 2,571 shares she purchased in the open market.

Were Laura Alber’s Salesforce (CRM) transactions classified as buys or sells?

Both reported transactions were classified as buys. The Form 4 identifies them as open-market purchases of Salesforce common stock, with no sales, gifts, tax withholdings, or derivative exercises reported in this filing.

Did the Salesforce (CRM) Form 4 show any derivative securities for Laura Alber?

The filing did not list any derivative security transactions for Laura Alber. The derivative summary section is empty, indicating no reported option exercises, conversions, or other derivative trades in this particular Form 4.

How many total buy transactions were reported for Salesforce (CRM) director Laura Alber?

The Form 4 transaction summary shows two buy transactions for Laura Alber. Both are non-derivative, open-market purchases of Salesforce common stock completed on the same reported transaction date.
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