[Form 4] Salesforce, Inc. Insider Trading Activity
Rhea-AI Filing Summary
Marc Benioff, Chair and CEO of Salesforce (CRM), reported option exercise and multiple open-market sales executed under a Rule 10b5-1 plan. On 08/13/2025 he exercised 2,250 non-qualified stock options with a $161.50 exercise price, converting to 2,250 shares. The filing shows a series of small sales that day totaling 2,350 shares at weighted average prices between $229.85 and $237.28, with specific weighted averages reported for grouped trades. Following these transactions he beneficially owns 11,913,821 shares directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through the Marc Benioff Fund LLC.
Positive
- None.
Negative
- None.
Insights
TL;DR: Routine executive liquidity under a disclosed 10b5-1 plan; ownership remains substantial.
The activity is consistent with pre-set trading instructions, as the filer indicated a Rule 10b5-1 plan adopted January 9, 2025. The exercise of vested options at $161.50 and contemporaneous small sales at approximately $230–$237 appear intended to raise cash while maintaining long-term holdings. Reported direct and indirect holdings remain sizable, supporting continued alignment with shareholders.
TL;DR: Insignificant dilution; modest sales relative to large existing position.
The 2,250-share exercise and roughly 2,350 shares sold are immaterial relative to the reported combined beneficial ownership (over 21 million shares when combining direct, trust, and fund holdings). No new equity grants or material transfers beyond the option exercise and market sales are disclosed. Transactions were small and executed under an affirmative defense trading plan, reducing concerns of opportunistic timing.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-qualified Stock Option (Right to Buy) | 2,250 | $0.00 | -- |
| Exercise | Common Stock | 2,250 | $161.50 | $363K |
| Sale | Common Stock | 127 | $230.087 | $29K |
| Sale | Common Stock | 219 | $231.3041 | $51K |
| Sale | Common Stock | 220 | $232.8455 | $51K |
| Sale | Common Stock | 378 | $234.1752 | $89K |
| Sale | Common Stock | 395 | $235.2107 | $93K |
| Sale | Common Stock | 660 | $236.2261 | $156K |
| Sale | Common Stock | 251 | $237.0754 | $60K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. Weighted average price. These shares were sold in multiple transactions at prices ranging from $229.8500 to $230.4600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $230.9800 to $231.7086 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $232.2800 to $233.2738 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $233.6179 to $234.6054 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $234.7900 to $235.7779 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.8100 to $236.7400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $236.8300 to $237.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
