CRM insider Benioff trades 2,250 shares under 10b5-1 plan
Rhea-AI Filing Summary
Salesforce (CRM) Chair and CEO Marc Benioff reported an option exercise and related sales on 10/15/2025 under a pre‑set Rule 10b5‑1 trading plan adopted on January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 per share and sold 2,250 common shares in five tranches at weighted average prices of $236.6085, $237.7581, $238.4893, $239.6334, and $240.5481.
Following these transactions, Benioff directly beneficially owned 11,911,571 common shares. He also reported 107,000 shares held indirectly by a trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. After the exercise, he held 27,122 derivative securities (non-qualified stock options). The option referenced vested beginning March 22, 2020, with monthly installments thereafter through March 22, 2023.
Positive
- None.
Negative
- None.
Insights
Routine Form 4: option exercise and matched sales under 10b5-1.
The filing shows Marc Benioff exercised $161.50 non-qualified options for 2,250 shares and sold the same number of shares on 10/15/2025. The sales were executed pursuant to a Rule 10b5-1 plan adopted on January 9, 2025, indicating pre-arranged parameters.
Post-transaction, direct beneficial ownership is 11,911,571 shares, with additional indirect holdings of 107,000 shares by trust and 10,000,000 by Marc Benioff Fund LLC. The derivative line shows 27,122 remaining options. These are administrative disclosures; actual market impact depends on holder actions and broader trading volume.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-qualified Stock Option (Right to Buy) | 2,250 | $0.00 | -- |
| Exercise | Common Stock | 2,250 | $161.50 | $363K |
| Sale | Common Stock | 629 | $236.6085 | $149K |
| Sale | Common Stock | 611 | $237.7581 | $145K |
| Sale | Common Stock | 175 | $238.4893 | $42K |
| Sale | Common Stock | 403 | $239.6334 | $97K |
| Sale | Common Stock | 432 | $240.5481 | $104K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. Weighted average price. These shares were sold in multiple transactions at prices ranging from $236.1600 to $237.1500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.1600 to $238.1500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.1600 to $238.9555 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.1671 to $240.1600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.1700 to $240.8900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
