STOCK TITAN
  1. Home
  2. Sec-filings
  3. CRM
  4. [Form 4] Salesforce, Inc. Insider Trading Activity

Salesforce CEO Marc Benioff reports 10b5-1 option exercises and sales

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Salesforce (CRM) Chair and CEO Marc Benioff reported automatic transactions under a Rule 10b5-1 plan adopted on January 9, 2025. On 10/10/2025 and 10/13/2025, he exercised 2,250 non-qualified stock options each day at an exercise price of $161.5 per share and sold an equal number of common shares in multiple trades.

Sale prices were reported as weighted averages with ranges including $241.0865–$242.0847 and $242.0864–$242.9000 on 10/10, and ranges such as $242.6200–$243.6000 and $248.6600–$249.3100 on 10/13. Following the reported transactions, direct beneficial ownership stood at 11,911,571 shares. Indirect holdings were disclosed as 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The options were granted with an expiration of 03/22/2026.

Positive

  • None.

Negative

  • None.
Insider Benioff Marc
Role Chair and CEO
Sold 4,500 shs ($1.10M)
Type Security Shares Price Value
Exercise Non-qualified Stock Option (Right to Buy) 2,250 $0.00 --
Exercise Common Stock 2,250 $161.50 $363K
Sale Common Stock 164 $243.0952 $40K
Sale Common Stock 607 $244.238 $148K
Sale Common Stock 574 $244.9994 $141K
Sale Common Stock 188 $245.9951 $46K
Sale Common Stock 15 $246.662 $4K
Sale Common Stock 190 $248.3434 $47K
Sale Common Stock 512 $248.8775 $127K
Exercise Non-qualified Stock Option (Right to Buy) 2,250 $0.00 --
Exercise Common Stock 2,250 $161.50 $363K
Sale Common Stock 720 $241.7056 $174K
Sale Common Stock 719 $242.4062 $174K
Sale Common Stock 134 $244.0979 $33K
Sale Common Stock 173 $245.2906 $42K
Sale Common Stock 292 $246.6618 $72K
Sale Common Stock 157 $247.9712 $39K
Sale Common Stock 55 $248.548 $14K
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Non-qualified Stock Option (Right to Buy) — 31,622 shares (Direct); Common Stock — 11,913,821 shares (Direct); Common Stock — 107,000 shares (Indirect, By Trust)
Footnotes (1)
  1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.0865 to $242.0847 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.0864 to $242.9000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.5253 to $244.4898 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.0800 to $245.8135 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.1985 to $247.1300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.3895 to $248.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.4950 to $248.6030 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.6200 to $243.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.6200 to $244.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.6200 to $245.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6300 to $246.5700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.6300 to $246.6900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.6300 to $248.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.6600 to $249.3100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Benioff Marc
(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chair and CEO
3. Date of Earliest Transaction (Month/Day/Year)
10/10/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/10/2025 M(1) 2,250 A $161.5 11,913,821 D(2)
Common Stock 10/10/2025 S(1) 720 D $241.7056(3) 11,913,101 D(2)
Common Stock 10/10/2025 S(1) 719 D $242.4062(4) 11,912,382 D(2)
Common Stock 10/10/2025 S(1) 134 D $244.0979(5) 11,912,248 D(2)
Common Stock 10/10/2025 S(1) 173 D $245.2906(6) 11,912,075 D(2)
Common Stock 10/10/2025 S(1) 292 D $246.6618(7) 11,911,783 D(2)
Common Stock 10/10/2025 S(1) 157 D $247.9712(8) 11,911,626 D(2)
Common Stock 10/10/2025 S(1) 55 D $248.548(9) 11,911,571 D(2)
Common Stock 10/13/2025 M(1) 2,250 A $161.5 11,913,821 D(2)
Common Stock 10/13/2025 S(1) 164 D $243.0952(10) 11,913,657 D(2)
Common Stock 10/13/2025 S(1) 607 D $244.238(11) 11,913,050 D(2)
Common Stock 10/13/2025 S(1) 574 D $244.9994(12) 11,912,476 D(2)
Common Stock 10/13/2025 S(1) 188 D $245.9951(13) 11,912,288 D(2)
Common Stock 10/13/2025 S(1) 15 D $246.662(14) 11,912,273 D(2)
Common Stock 10/13/2025 S(1) 190 D $248.3434(15) 11,912,083 D(2)
Common Stock 10/13/2025 S(1) 512 D $248.8775(16) 11,911,571 D(2)
Common Stock 107,000 I By Trust
Common Stock 10,000,000 I(17) By Marc Benioff Fund LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-qualified Stock Option (Right to Buy) $161.5 10/10/2025 M(1) 2,250 03/22/2020(18) 03/22/2026 Common Stock 2,250 $0 33,872 D
Non-qualified Stock Option (Right to Buy) $161.5 10/13/2025 M(1) 2,250 03/22/2020(18) 03/22/2026 Common Stock 2,250 $0 31,622 D
Explanation of Responses:
1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.0865 to $242.0847 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.0864 to $242.9000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.5253 to $244.4898 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.0800 to $245.8135 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.1985 to $247.1300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
8. Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.3895 to $248.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
9. Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.4950 to $248.6030 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
10. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.6200 to $243.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
11. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.6200 to $244.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
12. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.6200 to $245.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
13. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6300 to $246.5700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
14. Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.6300 to $246.6900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
15. Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.6300 to $248.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
16. Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.6600 to $249.3100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
17. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
18. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 10/14/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did CRM’s CEO Marc Benioff report?

He exercised 2,250 options on 10/10/2025 and 2,250 options on 10/13/2025 at $161.5 per share and sold an equal number of common shares those days.

What were the reported sale price ranges for CRM shares?

Weighted average prices with ranges included $241.0865–$242.0847 and $242.0864–$242.9000 (10/10), and $242.6200–$243.6000 to $248.6600–$249.3100 (10/13).

How many CRM shares does Marc Benioff own after the transactions?

Direct beneficial ownership is 11,911,571 shares. Indirect holdings are 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC.

Were these CRM trades under a 10b5-1 plan?

Yes. The filing states the trades were effected automatically under a Rule 10b5-1 plan adopted on January 9, 2025.

What were the option terms associated with the exercises?

They are non-qualified stock options with a $161.5 exercise price and an expiration of 03/22/2026.

What is the reporting person’s role at Salesforce (CRM)?

Marc Benioff is Chair and CEO and a Director of Salesforce.