STOCK TITAN

[Form 4] Salesforce, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Salesforce (CRM) Chair and CEO Marc Benioff reported automatic transactions under a Rule 10b5-1 plan adopted on January 9, 2025. On 10/10/2025 and 10/13/2025, he exercised 2,250 non-qualified stock options each day at an exercise price of $161.5 per share and sold an equal number of common shares in multiple trades.

Sale prices were reported as weighted averages with ranges including $241.0865–$242.0847 and $242.0864–$242.9000 on 10/10, and ranges such as $242.6200–$243.6000 and $248.6600–$249.3100 on 10/13. Following the reported transactions, direct beneficial ownership stood at 11,911,571 shares. Indirect holdings were disclosed as 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The options were granted with an expiration of 03/22/2026.

Salesforce (CRM) chair e CEO Marc Benioff ha riportato transazioni automatiche nell'ambito di un piano Rule 10b5-1 adottato il 9 gennaio 2025. Il 10/10/2025 e il 10/13/2025, ha esercitato 2.250 opzioni azionarie non qualificate ogni giorno al prezzo di esercizio di $161,5 per azione e ha venduto un numero uguale di azioni comuni in più operazioni.

I prezzi di vendita sono stati riportati come medie pesate con intervalli che includevano $241,0865–$242,0847 e $242,0864–$242,9000 il 10/10, e intervalli come $242,6200–$243,6000 e $248,6600–$249,3100 il 13/10. A seguito delle transazioni riportate, la proprietà diretta beneficiaria ammontava a 11.911.571 azioni. Le partecipazioni indirette sono state dichiarate come 107.000 azioni da trust e 10.000.000 azioni da Marc Benioff Fund LLC. Le opzioni hanno una scadenza 03/22/2026.

Salesforce (CRM) presidente y CEO Marc Benioff informó transacciones automáticas bajo un plan Rule 10b5-1 adoptado el 9 de enero de 2025. El 10/10/2025 y el 13/10/2025, ejerció 2.250 opciones de compra de acciones no calificadas cada día a un precio de ejercicio de $161,5 por acción y vendió una cantidad igual de acciones ordinarias en múltiples operaciones.

Los precios de venta se reportaron como promedios ponderados con rangos que incluían $241,0865–$242,0847 y $242,0864–$242,9000 el 10/10, y rangos como $242,6200–$243,6000 y $248,6600–$249,3100 el 13/10. Después de las transacciones reportadas, la propiedad beneficiosa directa quedó en 11.911.571 acciones. Las participaciones indirectas fueron divulgadas como 107.000 acciones por fideicomiso y 10.000.000 acciones por Marc Benioff Fund LLC. Las opciones fueron concedidas con una expiración de 22/03/2026.

Salesforce (CRM) 의장 겸 CEO인 Marc Benioff은 2025년 1월 9일에 채택된 Rule 10b5-1 계획에 따라 자동 거래를 보고했다. 2025/10/102025/10/13에 그는 매일 2,250주 비자격 주식매수선택권을 행사했고, 주당 행사가는 $161.5였으며 여러 차례의 거래에서 같은 수의 보통주를 매도했다.

매도 가격은 가중 평균으로 보고되었으며 10/10에는 $241.0865–$242.0847, $242.0864–$242.9000의 범위가 포함되었고 10/13에는 $242.6200–$243.6000, $248.6600–$249.3100와 같은 범위가 보고되었다. 보고된 거래 이후 직접 유익 소유11,911,571주로 나타났고, 간접 보유는 트러스트로부터 107,000주, Marc Benioff Fund LLC로부터 10,000,000주로 공시되었다. 옵션의 만기는 2026-03-22였다.

Salesforce (CRM) président du conseil et PDG Marc Benioff a déclaré des transactions automatiques dans le cadre d'un plan Rule 10b5-1 adopté le 9 janvier 2025. Le 10/10/2025 et le 13/10/2025, il a exercé 2 250 options d'achat d'actions non qualifiées chaque jour à un prix d'exercice de $161,5 par action et a vendu un nombre égal d'actions ordinaires lors de plusieurs transactions.

Les prix de vente ont été rapportés comme des moyennes pondérées avec des fourchettes comprenant $241,0865–$242,0847 et $242,0864–$242,9000 le 10/10, et des fourchettes telles que $242,6200–$243,6000 et $248,6600–$249,3100 le 13/10. Suite aux transactions rapportées, la propriété bénéficiaire directe s'élevait à 11 911 571 actions. Les participations indirectes ont été divulguées comme 107 000 actions par une fiducie et 10 000 000 d'actions par Marc Benioff Fund LLC. Les options ont été accordées avec une échéance au 22/03/2026.

Salesforce (CRM) Vorsitzender des Vorstands und CEO Marc Benioff meldete automatische Transaktionen im Rahmen eines Rule 10b5-1 Plans, der am 9. Januar 2025 angenommen wurde. Am 10.10.2025 und 13.10.2025 hat er jeweils 2.250 not qualified stock options zu einem Ausübungspreis von $161,5 pro Aktie ausgeübt und eine gleiche Anzahl von Stammaktien in mehreren Transaktionen verkauft.

Die Verkaufspreise wurden als gewichtete Durchschnittswerte mit Spannen angegeben, die am 10/10 $241,0865–$242,0847 und $242,0864–$242,9000 umfassten, und am 13/10 Spannen wie $242,6200–$243,6000 und $248,6600–$249,3100 enthielten. Nach den gemeldeten Transaktionen lag das direkte wirtschaftliche Eigentum bei 11.911.571 Aktien. Indirekte Beteiligungen wurden als 107.000 Aktien durch Treuhand und 10.000.000 Aktien durch Marc Benioff Fund LLC offengelegt. Die Optionen hatten eine Laufzeit bis zum 22.03.2026.

رئيس مجلس إدارة ومدير تنفيذي لشركة Salesforce (CRM) مارك بنيوف أبلغ عن معاملات آلية بموجب خطة Rule 10b5-1 التي اعتمدت في 9 يناير 2025. في 10/10/2025 و13/10/2025، قام بممارسة 2,250 خيار شراء أسهم غير مؤهل لكل يوم بسعر تنفيذ قدره $161.5 للسهم وباع عددًا مساويًا من الأسهم العادية في عدة صفقات.

تم الإبلاغ عن أسعار البيع كمتوسطات مرجحة مع نطاقات بما في ذلك $241,0865–$242,0847 و$242,0864–$242,9000 في 10/10، ونطاقات مثل $242,6200–$243,6000 و$248,6600–$249,3100 في 13/10. عقب المعاملات المُبلَّغ عنها، بلغ الملكية المفيدة المباشرة 11,911,571 سهمًا. أُعلنت المساهمات غير المباشرة كـ 107,000 سهم من خلال صندوق ائتماني و10,000,000 سهم من Marc Benioff Fund LLC. تم منح الخيارات وانتهت صلاحيتها في 22/03/2026.

Salesforce (CRM) 董事长兼首席执行官 Marc Benioff 报告了在于 2025 年 1 月 9 日通过的 Rule 10b5-1 计划下的自动交易。于 2025/10/102025/10/13,他每天各行使 2,250 份非合格股票期权,行使价格为每股 $161.5,并在多笔交易中以相等数量出售普通股。

出售价格被报告为加权平均值,10/10 的区间为 $241.0865–$242.0847$242.0864–$242.9000,13/10 的区间包括 $242.6200–$243.6000$248.6600–$249.3100。在报告交易之后,直接受益所有权11,911,571 股。间接持有被披露为信托的 107,000 股 与 Marc Benioff Fund LLC 的 10,000,000 股。这些期权的到期日为 2026/03/22

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Salesforce (CRM) chair e CEO Marc Benioff ha riportato transazioni automatiche nell'ambito di un piano Rule 10b5-1 adottato il 9 gennaio 2025. Il 10/10/2025 e il 10/13/2025, ha esercitato 2.250 opzioni azionarie non qualificate ogni giorno al prezzo di esercizio di $161,5 per azione e ha venduto un numero uguale di azioni comuni in più operazioni.

I prezzi di vendita sono stati riportati come medie pesate con intervalli che includevano $241,0865–$242,0847 e $242,0864–$242,9000 il 10/10, e intervalli come $242,6200–$243,6000 e $248,6600–$249,3100 il 13/10. A seguito delle transazioni riportate, la proprietà diretta beneficiaria ammontava a 11.911.571 azioni. Le partecipazioni indirette sono state dichiarate come 107.000 azioni da trust e 10.000.000 azioni da Marc Benioff Fund LLC. Le opzioni hanno una scadenza 03/22/2026.

Salesforce (CRM) presidente y CEO Marc Benioff informó transacciones automáticas bajo un plan Rule 10b5-1 adoptado el 9 de enero de 2025. El 10/10/2025 y el 13/10/2025, ejerció 2.250 opciones de compra de acciones no calificadas cada día a un precio de ejercicio de $161,5 por acción y vendió una cantidad igual de acciones ordinarias en múltiples operaciones.

Los precios de venta se reportaron como promedios ponderados con rangos que incluían $241,0865–$242,0847 y $242,0864–$242,9000 el 10/10, y rangos como $242,6200–$243,6000 y $248,6600–$249,3100 el 13/10. Después de las transacciones reportadas, la propiedad beneficiosa directa quedó en 11.911.571 acciones. Las participaciones indirectas fueron divulgadas como 107.000 acciones por fideicomiso y 10.000.000 acciones por Marc Benioff Fund LLC. Las opciones fueron concedidas con una expiración de 22/03/2026.

Salesforce (CRM) 의장 겸 CEO인 Marc Benioff은 2025년 1월 9일에 채택된 Rule 10b5-1 계획에 따라 자동 거래를 보고했다. 2025/10/102025/10/13에 그는 매일 2,250주 비자격 주식매수선택권을 행사했고, 주당 행사가는 $161.5였으며 여러 차례의 거래에서 같은 수의 보통주를 매도했다.

매도 가격은 가중 평균으로 보고되었으며 10/10에는 $241.0865–$242.0847, $242.0864–$242.9000의 범위가 포함되었고 10/13에는 $242.6200–$243.6000, $248.6600–$249.3100와 같은 범위가 보고되었다. 보고된 거래 이후 직접 유익 소유11,911,571주로 나타났고, 간접 보유는 트러스트로부터 107,000주, Marc Benioff Fund LLC로부터 10,000,000주로 공시되었다. 옵션의 만기는 2026-03-22였다.

Salesforce (CRM) président du conseil et PDG Marc Benioff a déclaré des transactions automatiques dans le cadre d'un plan Rule 10b5-1 adopté le 9 janvier 2025. Le 10/10/2025 et le 13/10/2025, il a exercé 2 250 options d'achat d'actions non qualifiées chaque jour à un prix d'exercice de $161,5 par action et a vendu un nombre égal d'actions ordinaires lors de plusieurs transactions.

Les prix de vente ont été rapportés comme des moyennes pondérées avec des fourchettes comprenant $241,0865–$242,0847 et $242,0864–$242,9000 le 10/10, et des fourchettes telles que $242,6200–$243,6000 et $248,6600–$249,3100 le 13/10. Suite aux transactions rapportées, la propriété bénéficiaire directe s'élevait à 11 911 571 actions. Les participations indirectes ont été divulguées comme 107 000 actions par une fiducie et 10 000 000 d'actions par Marc Benioff Fund LLC. Les options ont été accordées avec une échéance au 22/03/2026.

Salesforce (CRM) Vorsitzender des Vorstands und CEO Marc Benioff meldete automatische Transaktionen im Rahmen eines Rule 10b5-1 Plans, der am 9. Januar 2025 angenommen wurde. Am 10.10.2025 und 13.10.2025 hat er jeweils 2.250 not qualified stock options zu einem Ausübungspreis von $161,5 pro Aktie ausgeübt und eine gleiche Anzahl von Stammaktien in mehreren Transaktionen verkauft.

Die Verkaufspreise wurden als gewichtete Durchschnittswerte mit Spannen angegeben, die am 10/10 $241,0865–$242,0847 und $242,0864–$242,9000 umfassten, und am 13/10 Spannen wie $242,6200–$243,6000 und $248,6600–$249,3100 enthielten. Nach den gemeldeten Transaktionen lag das direkte wirtschaftliche Eigentum bei 11.911.571 Aktien. Indirekte Beteiligungen wurden als 107.000 Aktien durch Treuhand und 10.000.000 Aktien durch Marc Benioff Fund LLC offengelegt. Die Optionen hatten eine Laufzeit bis zum 22.03.2026.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Benioff Marc

(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chair and CEO
3. Date of Earliest Transaction (Month/Day/Year)
10/10/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/10/2025 M(1) 2,250 A $161.5 11,913,821 D(2)
Common Stock 10/10/2025 S(1) 720 D $241.7056(3) 11,913,101 D(2)
Common Stock 10/10/2025 S(1) 719 D $242.4062(4) 11,912,382 D(2)
Common Stock 10/10/2025 S(1) 134 D $244.0979(5) 11,912,248 D(2)
Common Stock 10/10/2025 S(1) 173 D $245.2906(6) 11,912,075 D(2)
Common Stock 10/10/2025 S(1) 292 D $246.6618(7) 11,911,783 D(2)
Common Stock 10/10/2025 S(1) 157 D $247.9712(8) 11,911,626 D(2)
Common Stock 10/10/2025 S(1) 55 D $248.548(9) 11,911,571 D(2)
Common Stock 10/13/2025 M(1) 2,250 A $161.5 11,913,821 D(2)
Common Stock 10/13/2025 S(1) 164 D $243.0952(10) 11,913,657 D(2)
Common Stock 10/13/2025 S(1) 607 D $244.238(11) 11,913,050 D(2)
Common Stock 10/13/2025 S(1) 574 D $244.9994(12) 11,912,476 D(2)
Common Stock 10/13/2025 S(1) 188 D $245.9951(13) 11,912,288 D(2)
Common Stock 10/13/2025 S(1) 15 D $246.662(14) 11,912,273 D(2)
Common Stock 10/13/2025 S(1) 190 D $248.3434(15) 11,912,083 D(2)
Common Stock 10/13/2025 S(1) 512 D $248.8775(16) 11,911,571 D(2)
Common Stock 107,000 I By Trust
Common Stock 10,000,000 I(17) By Marc Benioff Fund LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-qualified Stock Option (Right to Buy) $161.5 10/10/2025 M(1) 2,250 03/22/2020(18) 03/22/2026 Common Stock 2,250 $0 33,872 D
Non-qualified Stock Option (Right to Buy) $161.5 10/13/2025 M(1) 2,250 03/22/2020(18) 03/22/2026 Common Stock 2,250 $0 31,622 D
Explanation of Responses:
1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.0865 to $242.0847 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.0864 to $242.9000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.5253 to $244.4898 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.0800 to $245.8135 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.1985 to $247.1300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
8. Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.3895 to $248.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
9. Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.4950 to $248.6030 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
10. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.6200 to $243.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
11. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.6200 to $244.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
12. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.6200 to $245.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
13. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6300 to $246.5700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
14. Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.6300 to $246.6900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
15. Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.6300 to $248.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
16. Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.6600 to $249.3100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
17. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
18. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 10/14/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did CRM’s CEO Marc Benioff report?

He exercised 2,250 options on 10/10/2025 and 2,250 options on 10/13/2025 at $161.5 per share and sold an equal number of common shares those days.

What were the reported sale price ranges for CRM shares?

Weighted average prices with ranges included $241.0865–$242.0847 and $242.0864–$242.9000 (10/10), and $242.6200–$243.6000 to $248.6600–$249.3100 (10/13).

How many CRM shares does Marc Benioff own after the transactions?

Direct beneficial ownership is 11,911,571 shares. Indirect holdings are 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC.

Were these CRM trades under a 10b5-1 plan?

Yes. The filing states the trades were effected automatically under a Rule 10b5-1 plan adopted on January 9, 2025.

What were the option terms associated with the exercises?

They are non-qualified stock options with a $161.5 exercise price and an expiration of 03/22/2026.

What is the reporting person’s role at Salesforce (CRM)?

Marc Benioff is Chair and CEO and a Director of Salesforce.
Salesforce Com Inc

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228.26B
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Software - Application
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United States
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