STOCK TITAN

[Form 4] Salesforce, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Salesforce (CRM) Form 4: On 10/02/2025, Chair and CEO Marc Benioff exercised 2,250 non-qualified stock options at $161.5 and sold 2,250 common shares in multiple trades pursuant to a Rule 10b5-1 plan adopted on January 9, 2025. The sales were executed at weighted average prices across ranges including $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987, and $238.4425–$239.2800.

Following these transactions, he reported 11,911,571 shares held directly. Indirect holdings include 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The reported option, granted earlier, was scheduled to vest 25% on March 22, 2020 with the balance vesting monthly over 36 months and expires on March 22, 2026.

Salesforce (CRM) Modulo 4: Il 02/10/2025, il presidente e CEO Marc Benioff ha esercitato 2.250 stock option non qualificate a 161,50 $ e ha venduto 2.250 azioni ordinarie in diverse operazioni conformemente a un piano Rule 10b5-1 adottato il 9 gennaio 2025. Le vendite sono state eseguite a prezzi medi ponderati in intervalli che includono $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987 e $238.4425–$239.2800.

Dopo queste transazioni, ha riportato 11.911.571 azioni detenute direttamente. Le partecipazioni indirette includono 107.000 azioni tramite trust e 10.000.000 azioni da Marc Benioff Fund LLC. L’opzione dichiarata, concessa in precedenza, era prevista per maturare al 25% il 22 marzo 2020 con il saldo che matura mensilmente in 36 mesi e scade il 22 marzo 2026.

Salesforce (CRM) Formulario 4: El 02/10/2025, el presidente y CEO Marc Benioff ejerció 2.250 opciones sobre acciones no calificadas a 161,50 $ y vendió 2.250 acciones comunes en múltiples operaciones de acuerdo con un plan Rule 10b5-1 adoptado el 9 de enero de 2025. Las ventas se realizaron a precios promediados ponderados dentro de rangos que incluyen $234,2900–$235,1824, $235,3300–$236,3240, $236,3690–$237,3493, $237,3956–$238,2987 y $238,4425–$239,2800.

Después de estas transacciones, reportó 11.911.571 acciones en posesión directa. Las participaciones indirectas incluyen 107.000 acciones en fideicomiso y 10.000.000 de acciones por Marc Benioff Fund LLC. La opción reportada, concedida anteriormente, estaba programada para vencer un 25% el 22 de marzo de 2020, con el saldo vestirse mensualmente durante 36 meses y vencer el 22 de marzo de 2026.

Salesforce (CRM) Form 4: 2025년 10월 2일, 회장 겸 CEO인 Marc Benioff가 161.5달러에 2,250주의 비자격 주식매수를 행사했고 2025년 1월 9일에 채택된 Rule 10b5-1 계획에 따라 2,250주를 여러 거래로 매도했습니다. 매매가 각 구간의 가중평균가로 이루어졌으며 포함 구간은 $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987, $238.4425–$239.2800입니다.

이 거래 후 그는 직접 보유한 주식이 11,911,571주로 보고되었습니다. 간접 보유에는 트러스트가 보유한 107,000주와 Marc Benioff Fund LLC가 보유한 10,000,000주가 포함됩니다. 앞서 부여된 보고된 옵션은 2020년 3월 22일에 25%가 취득되도록 예정되어 있었고, 잔여 부분은 36개월에 걸쳐 매월 취득되며 2026년 3월 22일에 만료됩니다.

Formulaire 4 Salesforce (CRM) : Le 02/10/2025, le président et PDG Marc Benioff a exercé 2 250 options d’achat d’actions non qualifiées à 161,50 $ et a vendu 2 250 actions ordinaires lors de plusieurs transactions conformément à un plan Rule 10b5-1 adopté le 9 janvier 2025. Les ventes ont été réalisées à des prix moyens pondérés dans des plages comprenant $234,2900–$235,1824, $235,3300–$236,3240, $236,3690–$237,3493, $237,3956–$238,2987 et $238,4425–$239,2800.

Suite à ces transactions, il a déclaré détenir directement 11 911 571 actions. Les participations indirectes incluent 107 000 actions par fiducie et 10 000 000 d’actions par Marc Benioff Fund LLC. L’option déclarée, accordée plus tôt, était prévue pour acquérir 25% le 22 mars 2020, le solde acquérable mensuellement sur 36 mois et arrivant à expiration le 22 mars 2026.

Salesforce (CRM) Formular 4: Am 02.10.2025 hat der Vorsitzende und CEO Marc Benioff 2.250 nicht qualifizierte Aktienoptionen zu 161,50 $ ausgeübt und 2.250 Stammaktien in mehreren Transaktionen gemäß einem am 09.01.2025 eingeführten Rule 10b5-1-Plan verkauft. Die Verkäufe wurden zu gewichteten Durchschnittspreisen in Bereichen ausgeführt, darunter $234,2900–$235,1824, $235,3300–$236,3240, $236,3690–$237,3493, $237,3956–$238,2987 und $238,4425–$239,2800.

Nach diesen Transaktionen meldete er direkt 11.911.571 Aktien. Indirekte Beteiligungen umfassen 107.000 Aktien durch Trust und 10.000.000 Aktien durch Marc Benioff Fund LLC. Die gemeldete Option, die zuvor gewährt wurde, sollte zu 25% am 22. März 2020 vesten, der Rest sollte über 36 Monate monatlich vesten und am 22. März 2026 verfallen.

نموذج Salesforce (CRM) 4: في 02/10/2025، قام رئيس المجلس التنفيذي والرئيس التنفيذي Marc Benioff بممارسة 2,250 خيار أسهم غير مؤهل بسعر 161.5 دولار وبيع 2,250 سهماً عاديًا في عدة صفقات وفقاً لخطة Rule 10b5-1 المعتمدة في 9 يناير 2025. تمت الصفقات بأسعار وسيطة وزناً ضمن نطاقات تتضمن $234.2900–$235.1824، $235.3300–$236.3240، $236.3690–$237.3493، $237.3956–$238.2987، و$238.4425–$239.2800.

بعد هذه المعاملات، أبلغ عن 11,911,571 سهماً مملوكاً بشكل مباشر. تشمل الحيازات غير المباشرة 107,000 سهم عبر صندوق ائتماني و10,000,000 سهم عبر Marc Benioff Fund LLC. الخيار المبلغ عنه، الذي منح سابقاً، كان مقرراً أن ينضج بنسبة 25% في 22 مارس 2020 مع بقية النضوج شهرياً على مدى 36 شهراً ويُنهى في 22 مارس 2026.

Salesforce (CRM) 表格 4: 于 2025/10/02,董事长兼首席执行官 Marc Benioff 行使了 2,250 份非合格股票期权,执行价格为 161.50 美元,并在根据 2025 年 1 月 9 日通过的 Rule 10b5-1 计划进行的多笔交易中出售了 2,250 股普通股。交易价格按加权平均价在以下区间内执行:$234.2900–$235.1824、$235.3300–$236.3240、$236.3690–$237.3493、$237.3956–$238.2987、$238.4425–$239.2800。

在这些交易之后,他直接持有的股票为 11,911,571 股。间接持股包括信托持有的 107,000 股以及 Marc Benioff Fund LLC 持有的 10,000,000 股。此前授予的报告期权原定于 2020 年 3 月 22 日解禁 25%,其余部分按月在 36 个月内解禁,并于 2026 年 3 月 22 日到期。

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Salesforce (CRM) Modulo 4: Il 02/10/2025, il presidente e CEO Marc Benioff ha esercitato 2.250 stock option non qualificate a 161,50 $ e ha venduto 2.250 azioni ordinarie in diverse operazioni conformemente a un piano Rule 10b5-1 adottato il 9 gennaio 2025. Le vendite sono state eseguite a prezzi medi ponderati in intervalli che includono $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987 e $238.4425–$239.2800.

Dopo queste transazioni, ha riportato 11.911.571 azioni detenute direttamente. Le partecipazioni indirette includono 107.000 azioni tramite trust e 10.000.000 azioni da Marc Benioff Fund LLC. L’opzione dichiarata, concessa in precedenza, era prevista per maturare al 25% il 22 marzo 2020 con il saldo che matura mensilmente in 36 mesi e scade il 22 marzo 2026.

Salesforce (CRM) Formulario 4: El 02/10/2025, el presidente y CEO Marc Benioff ejerció 2.250 opciones sobre acciones no calificadas a 161,50 $ y vendió 2.250 acciones comunes en múltiples operaciones de acuerdo con un plan Rule 10b5-1 adoptado el 9 de enero de 2025. Las ventas se realizaron a precios promediados ponderados dentro de rangos que incluyen $234,2900–$235,1824, $235,3300–$236,3240, $236,3690–$237,3493, $237,3956–$238,2987 y $238,4425–$239,2800.

Después de estas transacciones, reportó 11.911.571 acciones en posesión directa. Las participaciones indirectas incluyen 107.000 acciones en fideicomiso y 10.000.000 de acciones por Marc Benioff Fund LLC. La opción reportada, concedida anteriormente, estaba programada para vencer un 25% el 22 de marzo de 2020, con el saldo vestirse mensualmente durante 36 meses y vencer el 22 de marzo de 2026.

Salesforce (CRM) Form 4: 2025년 10월 2일, 회장 겸 CEO인 Marc Benioff가 161.5달러에 2,250주의 비자격 주식매수를 행사했고 2025년 1월 9일에 채택된 Rule 10b5-1 계획에 따라 2,250주를 여러 거래로 매도했습니다. 매매가 각 구간의 가중평균가로 이루어졌으며 포함 구간은 $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987, $238.4425–$239.2800입니다.

이 거래 후 그는 직접 보유한 주식이 11,911,571주로 보고되었습니다. 간접 보유에는 트러스트가 보유한 107,000주와 Marc Benioff Fund LLC가 보유한 10,000,000주가 포함됩니다. 앞서 부여된 보고된 옵션은 2020년 3월 22일에 25%가 취득되도록 예정되어 있었고, 잔여 부분은 36개월에 걸쳐 매월 취득되며 2026년 3월 22일에 만료됩니다.

Formulaire 4 Salesforce (CRM) : Le 02/10/2025, le président et PDG Marc Benioff a exercé 2 250 options d’achat d’actions non qualifiées à 161,50 $ et a vendu 2 250 actions ordinaires lors de plusieurs transactions conformément à un plan Rule 10b5-1 adopté le 9 janvier 2025. Les ventes ont été réalisées à des prix moyens pondérés dans des plages comprenant $234,2900–$235,1824, $235,3300–$236,3240, $236,3690–$237,3493, $237,3956–$238,2987 et $238,4425–$239,2800.

Suite à ces transactions, il a déclaré détenir directement 11 911 571 actions. Les participations indirectes incluent 107 000 actions par fiducie et 10 000 000 d’actions par Marc Benioff Fund LLC. L’option déclarée, accordée plus tôt, était prévue pour acquérir 25% le 22 mars 2020, le solde acquérable mensuellement sur 36 mois et arrivant à expiration le 22 mars 2026.

Salesforce (CRM) Formular 4: Am 02.10.2025 hat der Vorsitzende und CEO Marc Benioff 2.250 nicht qualifizierte Aktienoptionen zu 161,50 $ ausgeübt und 2.250 Stammaktien in mehreren Transaktionen gemäß einem am 09.01.2025 eingeführten Rule 10b5-1-Plan verkauft. Die Verkäufe wurden zu gewichteten Durchschnittspreisen in Bereichen ausgeführt, darunter $234,2900–$235,1824, $235,3300–$236,3240, $236,3690–$237,3493, $237,3956–$238,2987 und $238,4425–$239,2800.

Nach diesen Transaktionen meldete er direkt 11.911.571 Aktien. Indirekte Beteiligungen umfassen 107.000 Aktien durch Trust und 10.000.000 Aktien durch Marc Benioff Fund LLC. Die gemeldete Option, die zuvor gewährt wurde, sollte zu 25% am 22. März 2020 vesten, der Rest sollte über 36 Monate monatlich vesten und am 22. März 2026 verfallen.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Benioff Marc

(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chair and CEO
3. Date of Earliest Transaction (Month/Day/Year)
10/02/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/02/2025 M(1) 2,250 A $161.5 11,913,821 D(2)
Common Stock 10/02/2025 S(1) 164 D $234.652(3) 11,913,657 D(2)
Common Stock 10/02/2025 S(1) 152 D $235.7677(4) 11,913,505 D(2)
Common Stock 10/02/2025 S(1) 618 D $236.8881(5) 11,912,887 D(2)
Common Stock 10/02/2025 S(1) 339 D $237.7378(6) 11,912,548 D(2)
Common Stock 10/02/2025 S(1) 977 D $238.8715(7) 11,911,571 D(2)
Common Stock 107,000 I By Trust
Common Stock 10,000,000 I(8) By Marc Benioff Fund LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-qualified Stock Option (Right to Buy) $161.5 10/02/2025 M(1) 2,250 03/22/2020(9) 03/22/2026 Common Stock 2,250 $0 47,372 D
Explanation of Responses:
1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $234.2900 to $235.1824 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.3300 to $236.3240 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $236.3690 to $237.3493 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.3956 to $238.2987 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.4425 to $239.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
8. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
9. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 10/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Salesforce (CRM) CEO Marc Benioff report on this Form 4?

He exercised 2,250 options at $161.5 and sold 2,250 shares on 10/02/2025 under a Rule 10b5-1 plan.

What are Marc Benioff’s share holdings after the transactions (CRM)?

He reported 11,911,571 shares held directly, plus 107,000 by trust and 10,000,000 held by Marc Benioff Fund LLC.

Were the CRM trades made under a 10b5-1 plan?

Yes. The filing states the trades were effected automatically under a Rule 10b5-1 plan adopted January 9, 2025.

At what prices were the CRM shares sold?

Weighted average prices within ranges: $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987, and $238.4425–$239.2800.

What are the key terms of the exercised option reported by CRM?

A non-qualified stock option for 2,250 shares at $161.5, vesting 25% on 03/22/2020 with the balance monthly over 36 months, expiring 03/22/2026.

Who signed the CRM Form 4?

It was signed by /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff, dated 10/03/2025.
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