Salesforce (CRM) CEO exercises 2,250 options, sells 2,250 shares

Salesforce (CRM) Form 4: On 10/02/2025, Chair and CEO Marc Benioff exercised 2,250 non-qualified stock options at $161.5 and sold 2,250 common shares in multiple trades pursuant to a Rule 10b5-1 plan adopted on January 9, 2025.

Rhea-AI Filing Summary

Salesforce (CRM) Form 4: On 10/02/2025, Chair and CEO Marc Benioff exercised 2,250 non-qualified stock options at $161.5 and sold 2,250 common shares in multiple trades pursuant to a Rule 10b5-1 plan adopted on January 9, 2025. The sales were executed at weighted average prices across ranges including $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987, and $238.4425–$239.2800.

Following these transactions, he reported 11,911,571 shares held directly. Indirect holdings include 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The reported option, granted earlier, was scheduled to vest 25% on March 22, 2020 with the balance vesting monthly over 36 months and expires on March 22, 2026.

Insider Trade Summary

Exercise and Sale: 2,250 shares ($171K approx. pre-tax spread)

Exercise and Sale 9 txns

Insider Benioff Marc

Role Chair and CEO

Sold 2,250 shs ($535K)

Approx. gross sale proceeds $535K

Approx. exercise cost $363K

Approx. pre-tax spread $171K

Type	Security	Shares	Price	Value
Exercise	Non-qualified Stock Option (Right to Buy)	2,250	$0.00	$0.00
Exercise	Common Stock	2,250	$161.50	$363K
Sale	Common Stock	164	$234.652	$38K
Sale	Common Stock	152	$235.7677	$36K
Sale	Common Stock	618	$236.8881	$146K
Sale	Common Stock	339	$237.7378	$81K
Sale	Common Stock	977	$238.8715	$233K
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Non-qualified Stock Option (Right to Buy) — 47,372 contracts (Direct); Common Stock — 11,911,571 shares (Direct); Common Stock — 107,000 shares (Indirect, By Trust); Common Stock — 10,000,000 shares (Indirect, By Marc Benioff Fund LLC)

Footnotes (9)

1. F1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
2. F2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
3. F3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $234.2900 to $235.1824 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. F4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.3300 to $236.3240 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. F5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $236.3690 to $237.3493 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. F6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.3956 to $238.2987 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. F7. Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.4425 to $239.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
8. F8. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
9. F9. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

FAQ

What did Salesforce (CRM) CEO Marc Benioff report on this Form 4?

He exercised 2,250 options at $161.5 and sold 2,250 shares on 10/02/2025 under a Rule 10b5-1 plan.

What are Marc Benioff’s share holdings after the transactions (CRM)?

He reported 11,911,571 shares held directly, plus 107,000 by trust and 10,000,000 held by Marc Benioff Fund LLC.

Were the CRM trades made under a 10b5-1 plan?

Yes. The filing states the trades were effected automatically under a Rule 10b5-1 plan adopted January 9, 2025.

At what prices were the CRM shares sold?

Weighted average prices within ranges: $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987, and $238.4425–$239.2800.

What are the key terms of the exercised option reported by CRM?

A non-qualified stock option for 2,250 shares at $161.5, vesting 25% on 03/22/2020 with the balance monthly over 36 months, expiring 03/22/2026.

Who signed the CRM Form 4?

It was signed by /s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff, dated 10/03/2025.

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Accepted by SEC EDGAR 10/03/2025 - 05:44 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Benioff Marc

(Last) (First) (Middle)

415 MISSION STREET

3RD FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chair and CEO

3. Date of Earliest Transaction (Month/Day/Year)
10/02/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/02/2025		M(1)		2,250	A	$161.5	11,913,821	D(2)
Common Stock	10/02/2025		S(1)		164	D	$234.652(3)	11,913,657	D(2)
Common Stock	10/02/2025		S(1)		152	D	$235.7677(4)	11,913,505	D(2)
Common Stock	10/02/2025		S(1)		618	D	$236.8881(5)	11,912,887	D(2)
Common Stock	10/02/2025		S(1)		339	D	$237.7378(6)	11,912,548	D(2)
Common Stock	10/02/2025		S(1)		977	D	$238.8715(7)	11,911,571	D(2)
Common Stock								107,000	I	By Trust
Common Stock								10,000,000	I(8)	By Marc Benioff Fund LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-qualified Stock Option (Right to Buy)	$161.5	10/02/2025		M(1)			2,250	03/22/2020(9)	03/22/2026	Common Stock	2,250	$0	47,372	D

Explanation of Responses:

1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $234.2900 to $235.1824 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.3300 to $236.3240 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $236.3690 to $237.3493 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.3956 to $238.2987 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

7. Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.4425 to $239.2800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

8. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

9. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

	/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff	10/03/2025
	** Signature of Reporting Person	Date
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