[Form 4] Salesforce, Inc. Insider Trading Activity
Rhea-AI Filing Summary
Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported multiple transactions on 10/07/2025 under an existing Rule 10b5-1 trading plan adopted on 01/09/2025. The filing shows the automatic exercise/acquisition of 2,250 non-qualified stock options at an exercise price of $161.50 and a series of small open-market sales totaling several hundred shares at prices ranging from $237.72 to $246.98. After these transactions, Benioff is listed as beneficially owning 11,911,772 to 11,913,821 shares directly or in trust, plus 107,000 shares held in trust and 10,000,000 shares held by the Marc Benioff Fund LLC.
Positive
- None.
Negative
- None.
Insights
Automatic trading plan produced option exercise and multiple small sales.
The reporting shows a 2,250-option acquisition at a $161.50 exercise price and several small open-market sales executed under a 10b5-1 plan on 10/07/2025
These moves are consistent with pre-authorized tax or diversification actions; monitor near-term changes in reported beneficial ownership where the filing lists between 11,911,772 and 11,913,821 common shares and 10,000,000 shares held by the Fund within the next reporting cycle.
Substantial indirect holdings remain concentrated in trust and the Fund.
The filing discloses 107,000 shares by trust and 10,000,000 shares via Marc Benioff Fund LLC, indicating material indirect ownership despite small sales and option activity.
Investors should note the mix of direct and indirect holdings when assessing insider alignment; any future large transfers from the Fund or trusts would be material and should appear in subsequent Section 16 filings.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-qualified Stock Option (Right to Buy) | 2,250 | $0.00 | -- |
| Exercise | Common Stock | 2,250 | $161.50 | $363K |
| Sale | Common Stock | 340 | $238.3501 | $81K |
| Sale | Common Stock | 1,057 | $239.18 | $253K |
| Sale | Common Stock | 410 | $239.9582 | $98K |
| Sale | Common Stock | 81 | $241.1981 | $20K |
| Sale | Common Stock | 35 | $241.968 | $8K |
| Sale | Common Stock | 85 | $243.2861 | $21K |
| Sale | Common Stock | 41 | $244.4124 | $10K |
| Sale | Common Stock | 157 | $246.3554 | $39K |
| Sale | Common Stock | 44 | $246.98 | $11K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.7200 to $238.6900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.7300 to $239.6854 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.7300 to $240.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.7784 to $241.4178 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.9341 to $242.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.9748 to $243.6560 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.8543 to $246.5600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
