Salesforce CEO Benioff Executes Options and Sells Shares Under 10b5‑1 Plan
Rhea-AI Filing Summary
Marc Benioff, Chair and CEO of Salesforce, reported transactions in Salesforce, Inc. (CRM) on 09/30/2025 under a Rule 10b5-1 trading plan. The filing shows the exercise/automatic acquisition of 2,250 shares at an exercise price of $161.50 (Non‑qualified Stock Option, exercisable 03/22/2020, expiring 03/22/2026) and multiple open‑market sales totaling 2,310 shares at weighted average prices ranging from $235.9976 to $245.05 across specified lots, executed pursuant to the trading plan. Following these transactions, the reporting person’s direct beneficial ownership is reported as 11,911,571 shares. The filing also discloses indirect holdings: 107,000 shares held by trust and 10,000,000 shares held by Marc Benioff Fund LLC. The transactions were signed by an attorney‑in‑fact on 10/01/2025.
Positive
- None.
Negative
- None.
Insights
TL;DR: Routine, plan‑based insider exercise and sales; ownership remains substantial with large indirect holdings.
The Form 4 documents an automatic exercise of 2,250 options and planned sales of 2,310 shares under a Rule 10b5‑1 plan adopted January 9, 2025. These are standard liquidity actions and not an unscheduled, ad hoc sale. The direct stake after transactions is reported at 11,911,571 shares, while significant indirect positions (107,000 by trust; 10,000,000 via Marc Benioff Fund LLC) maintain material economic exposure. For investors, the key point is that these moves reflect pre‑arranged disposition rather than a change in strategic ownership.
TL;DR: Compliance‑oriented insider activity consistent with governance best practices using a 10b5‑1 plan.
The filing clearly identifies the 10b5‑1 trading plan and provides weighted average sale price ranges for multiple lots, including undertakings to supply detailed per‑lot pricing on request, demonstrating disclosure thoroughness. Transactions were executed via an attorney‑in‑fact and documented on Form 4, meeting Section 16 reporting obligations. This record aligns with expected insider reporting and transparency standards.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-qualified Stock Option (Right to Buy) | 2,250 | $0.00 | -- |
| Exercise | Common Stock | 2,250 | $161.50 | $363K |
| Sale | Common Stock | 950 | $236.5195 | $225K |
| Sale | Common Stock | 615 | $237.5372 | $146K |
| Sale | Common Stock | 259 | $238.4758 | $62K |
| Sale | Common Stock | 49 | $239.7038 | $12K |
| Sale | Common Stock | 78 | $241.5427 | $19K |
| Sale | Common Stock | 201 | $242.964 | $49K |
| Sale | Common Stock | 68 | $243.6316 | $17K |
| Sale | Common Stock | 30 | $245.05 | $7K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.9976 to $236.9820 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.0081 to $237.9828 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.1146 to $239.0030 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.5316 to $239.8038 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.2460 to $241.9381 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.4292 to $243.2400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.5300 to $243.7683 inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
