Salesforce CEO Benioff Executes Options and Sells Shares Under 10b5-1 Plan
Rhea-AI Filing Summary
Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported multiple transactions on 09/25/2025 under a Form 4. The filings show the automatic exercise of 2,250 non-qualified stock options with an exercise price of $161.50, resulting in acquisition of 2,250 common shares. Following the reported transactions, the reporting person beneficially owned 11,913,821 common shares directly or indirectly, including 107,000 shares held in trust and 10,000,000 shares held by the Marc Benioff Fund LLC.
On the same date, the report discloses several sales totaling 2,250 shares sold across multiple transactions at weighted-average prices ranging from about $239.78 to $244.50 (detailed ranges provided for different sell groups). The transactions were effected automatically pursuant to a Rule 10b5-1 trading plan adopted January 9, 2025. The Form 4 was signed by Andrew Leeds as attorney-in-fact on 09/26/2025.
Positive
- None.
Negative
- None.
Insights
TL;DR: Routine insider option exercise and programmed sales under a 10b5-1 plan; no new compensation grants or unusual disclosures.
The filing documents an automatic exercise of 2,250 non-qualified options at a $161.50 exercise price and contemporaneous sales of 2,250 common shares in multiple tranches at weighted-average prices between approximately $239.78 and $244.50. Ownership schedules show 11,913,821 total beneficially owned shares, including positions held in trust and by the Marc Benioff Fund LLC. Transactions were executed under a Rule 10b5-1 plan adopted January 9, 2025, and reported by attorney-in-fact. This filing is procedural and informational for investors tracking insider activity.
TL;DR: Disclosure aligns with compliance norms: 10b5-1 plan use and exercise/sale reporting are properly documented.
The Form 4 discloses both option exercise and multiple share sales on the same date, with clear explanations of pricing ranges and the existence of a 10b5-1 trading plan adopted January 9, 2025. Beneficial ownership details identify direct and indirect holdings, including trust and LLC positions. The filing includes the attorney-in-fact signature, meeting filing formalities. No additional governance events or amendments are reported.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-qualified Stock Option (Right to Buy) | 2,250 | $0.00 | -- |
| Exercise | Common Stock | 2,250 | $161.50 | $363K |
| Sale | Common Stock | 931 | $240.3364 | $224K |
| Sale | Common Stock | 370 | $241.3977 | $89K |
| Sale | Common Stock | 575 | $242.2245 | $139K |
| Sale | Common Stock | 178 | $243.0281 | $43K |
| Sale | Common Stock | 196 | $244.2012 | $48K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.7800 to $240.7739 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.8000 to $241.7900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.8000 to $242.7248 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.8800 to $243.1942 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.0200 to $244.5000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
