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CRM Form 144 Filed — Insider Sales and Proposed $12.26M Share Sale

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Salesforce, Inc. (CRM) filing a Form 144 notifies the SEC of a proposed sale of 51,872 common shares through Merrill Lynch (San Francisco) with an aggregate market value of $12,261,607.93, and reports total outstanding common shares of 952,000,000. The filing states the shares were acquired by stock option and the indicated acquisition and payment dates are 10/01/2025. The filing also lists numerous prior individual sales by Marc Benioff of 2,250 shares on many dates between 07/01/2025 and 09/30/2025, with gross proceeds reported for each tranche.

Positive

  • None.

Negative

  • Insider selling disclosed: Marc Benioff executed numerous open-market sales of 2,250-share tranches between 07/01/2025 and 09/30/2025 as listed in the filing
  • Proposed sale by issuer insider: A Form 144 notifies a proposed sale of 51,872 common shares valued at $12,261,607.93

Insights

TL;DR: Insider sales and a new proposed sale are disclosed; size is modest relative to total shares outstanding.

The Form 144 notifies of a proposed sale of 51,872 shares valued at $12.26 million to be executed through Merrill Lynch. The filing confirms these shares were acquired via stock option and paid in cash on the stated acquisition date. The document also details frequent prior sales by Marc Benioff of 2,250-share tranches across July–September 2025, each with reported gross proceeds. Given the company’s reported 952 million outstanding shares, the proposed sale represents a small fraction of total equity, suggesting limited dilution or immediate market impact based on the filing alone.

TL;DR: Repeated insider sales are documented; disclosure complies with Rule 144 requirements but warrants monitoring.

The filing provides the required statement under Rule 144 and indicates the seller represents no undisclosed material adverse information. The pattern of multiple open-market sales by Marc Benioff is fully itemized with dates and proceeds, and the current Form 144 sets a proposed separate sale of 51,872 shares. The filing itself is a standard compliance disclosure; it does not include any nonpublic operational details or plans. Material governance implications depend on context not contained in this filing.

144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR

FAQ

What does the Form 144 for Salesforce (CRM) report?

The filing reports a proposed sale of 51,872 common shares valued at $12,261,607.93 and lists prior open-market sales by Marc Benioff.

Who is the seller named in the recent Form 144 activity for CRM?

The filing lists Marc Benioff as the seller for numerous past transactions and identifies the account for the proposed sale.

How were the 51,872 shares acquired according to the filing?

The filing states the shares were acquired via a stock option with the acquisition and payment dates shown as 10/01/2025 and payment in cash.

Through which broker will the proposed sale be executed?

The proposed sale is to be handled by Merrill Lynch at 555 California Street, San Francisco, and the securities exchange listed is the NYSE.

What portion of outstanding shares does the proposed sale represent?

The filing reports 952,000,000 shares outstanding; the proposed 51,872 shares are a small fraction of that total as stated in the document.