Salesforce CEO Marc Benioff exercises options, sells shares

Salesforce, Inc. Chair and CEO Marc Benioff exercised non-qualified stock options for 2,250 shares at $161.50 per share on September 29, 2025 and sold the same 2,250 shares in three open-market transactions.

Rhea-AI Filing Summary

Salesforce, Inc. Chair and CEO Marc Benioff exercised non-qualified stock options for 2,250 shares at $161.50 per share on September 29, 2025 and sold the same 2,250 shares in three open-market transactions. After these trades he directly held 11,911,571 shares, plus indirect interests in 107,000 shares via a trust and 10,000,000 shares through Marc Benioff Fund LLC.

Insights

Securities Analyst

TL;DR: Routine option exercise and matched share sales under a pre-established 10b5-1 plan produced no clear net change to reported economic exposure.

The filing documents an option exercise of 2,250 shares at $161.50 and contemporaneous sales totaling 2,250 shares executed at weighted-average prices between $243.07 and $245.65. These transactions were effected pursuant to a Rule 10b5-1 plan, which typically indicates pre-planned disposition rather than opportunistic trading. The report also discloses substantial indirect holdings: 107,000 shares by trust and 10,000,000 shares held by Marc Benioff Fund LLC. For investors, the record confirms ongoing large insider ownership but reports routine liquidity activity, not a change in strategic ownership.

Corporate Governance Expert

TL;DR: Disclosure aligns with Section 16 requirements and notes use of a 10b5-1 plan; filings are complete for the reported transactions.

The Form 4 clearly identifies the reporting person as Chair and CEO and states the transactions were executed automatically under a Rule 10b5-1 plan adopted on January 9, 2025. The filing provides weighted-average sale prices and an undertaking to furnish detailed per-lot prices upon request, which supports compliance and transparency. Indirect ownership via trust and an LLC is disclosed, including the 10,000,000 shares held by Marc Benioff Fund LLC, satisfying instructions to report both direct and indirect beneficial ownership. No amendments or additional corrective disclosures are indicated.

Insider Trade Summary

Exercise and Sale: 2,250 shares ($187K approx. pre-tax spread)

Exercise and Sale 7 txns

Insider Benioff Marc

Role Chair and CEO

Sold 2,250 shs ($550K)

Approx. gross sale proceeds $550K

Approx. exercise cost $363K

Approx. pre-tax spread $187K

Type	Security	Shares	Price	Value
Exercise	Non-qualified Stock Option (Right to Buy)	2,250	$0.00	$0.00
Exercise	Common Stock	2,250	$161.50	$363K
Sale	Common Stock	708	$243.4925	$172K
Sale	Common Stock	932	$244.739	$228K
Sale	Common Stock	610	$245.3996	$150K
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Non-qualified Stock Option (Right to Buy) — 54,122 contracts (Direct); Common Stock — 11,911,571 shares (Direct); Common Stock — 107,000 shares (Indirect, By Trust); Common Stock — 10,000,000 shares (Indirect, By Marc Benioff Fund LLC)

Footnotes (7)

1. F1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
2. F2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
3. F3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.0713 to $243.8504 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. F4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.0964 to $245.0886 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. F5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.0982 to $245.6540 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer , or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. F6. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
7. F7. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

Key Figures

Options exercised: 2,250 shares Exercise price: $161.5000 per share Shares sold: 2,250 shares +5 more

8 metrics

Options exercised 2,250 shares Non-qualified stock options exercised on September 29, 2025

Exercise price $161.5000 per share Conversion or exercise price of the options exercised

Shares sold 2,250 shares Aggregate shares sold in three open-market transactions on September 29, 2025

Sale prices $243.4925, $244.7390, $245.3996 per share Per-share prices for the three reported sale tranches

Direct holdings after 11,911,571 shares Canonical post-transaction direct holding of Salesforce common stock

Trust holdings 107,000 shares Indirect common stock held by trust following the transactions

Fund LLC holdings 10,000,000 shares Indirect common stock held through Marc Benioff Fund LLC

Remaining options 54,122 options Non-qualified stock options remaining after the 2,250-share exercise

Key Terms

Non-qualified Stock Option, Rule 10b5-1 trading plan, weighted average price, Revocable Trust, +1 more

5 terms

Non-qualified Stock Option financial

"security_title "Non-qualified Stock Option (Right to Buy)""

A non-qualified stock option (NSO) is a contract that lets an employee or service provider buy company shares at a fixed price for a set period, like a voucher to purchase stock later at today’s price. It matters to investors because exercising NSOs creates ordinary income for the holder and can increase share count, affecting a company’s earnings and ownership mix; think of it as a future sale that can dilute existing shareholders and has immediate tax consequences for the recipient.

Rule 10b5-1 trading plan financial

"transaction was effected automatically pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"Weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Revocable Trust financial

"Shares held in the Marc R. Benioff Revocable Trust"

A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.

Marc Benioff Fund LLC financial

"Shares held in the Marc Benioff Fund LLC (the "Fund")"

FAQ

What did Salesforce (CRM) CEO Marc Benioff do in this Form 4 filing?

Marc Benioff exercised options for 2,250 Salesforce shares and sold the same 2,250 shares. The transactions occurred on September 29, 2025, reflecting an option exercise followed by three open-market sales of the resulting common stock.

How many Salesforce (CRM) shares did Marc Benioff sell, and at what prices?

Benioff sold a total of 2,250 Salesforce common shares. The three sale tranches were priced at $243.4925, $244.7390 and $245.3996 per share, described in footnotes as weighted-average prices across multiple trades within narrow ranges.

What options did Marc Benioff exercise in Salesforce (CRM)?

He exercised non-qualified stock options for 2,250 Salesforce shares at $161.50 per share. The option grant vests over four years and, after this exercise, he retained option rights covering 54,122 shares with an expiration date of March 22, 2026.

What is Marc Benioff’s Salesforce (CRM) shareholding after these transactions?

After the reported trades, Benioff directly held 11,911,571 Salesforce common shares. He also had indirect interests in 107,000 shares held by a trust and 10,000,000 shares held through Marc Benioff Fund LLC, as reflected in the holding entries.

Were Marc Benioff’s Salesforce (CRM) trades under a Rule 10b5-1 plan?

Footnotes state at least one transaction was effected automatically under a Rule 10b5-1 trading plan. The plan was adopted on January 9, 2025, indicating some trades followed a pre-arranged schedule rather than discretionary timing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 09/30/2025 - 04:30 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Benioff Marc

(Last) (First) (Middle)

415 MISSION STREET

3RD FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chair and CEO

3. Date of Earliest Transaction (Month/Day/Year)
09/29/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/29/2025		M(1)		2,250	A	$161.5	11,913,821	D(2)
Common Stock	09/29/2025		S(1)		708	D	$243.4925(3)	11,913,113	D(2)
Common Stock	09/29/2025		S(1)		932	D	$244.739(4)	11,912,181	D(2)
Common Stock	09/29/2025		S(1)		610	D	$245.3996(5)	11,911,571	D(2)
Common Stock								107,000	I	By Trust
Common Stock								10,000,000	I(6)	By Marc Benioff Fund LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-qualified Stock Option (Right to Buy)	$161.5	09/29/2025		M(1)			2,250	03/22/2020(7)	03/22/2026	Common Stock	2,250	$0	54,122	D

Explanation of Responses:

1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.0713 to $243.8504 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.0964 to $245.0886 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.0982 to $245.6540 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer , or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

6. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

7. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

	/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff	09/30/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.