[Form 4] Salesforce, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Marc Benioff, Chair and CEO of Salesforce (CRM), executed insider transactions on 10/06/2025. He exercised 2,250 non‑qualified stock options at an exercise price of $161.50 and reported multiple open‑market sales totaling 2,250 shares at weighted average prices ranging from $235.58 to $249.41. After these transactions, he beneficially owns 11,913,821 shares directly and an additional 10,000,000 shares held indirectly through the Marc Benioff Fund LLC, with 107,000 shares held by trust.

The sales were effected pursuant to a Rule 10b5‑1 trading plan adopted on 01/09/2025, as indicated on the form. The exercised options vesting schedule is disclosed and the option exercised had originally vested under a grant dated 03/22/2020, expiring 03/22/2026.

Positive

• Large retained ownership: still holds 11,913,821 shares directly and 10,000,000 shares indirectly via the Marc Benioff Fund LLC
• Planned transactions: sales were executed under a Rule 10b5‑1 trading plan adopted on 01/09/2025, indicating pre‑arranged timing

Negative

• Open‑market sales: 2,250 shares sold at weighted prices up to $249.41, representing near‑term insider liquidity

Insights

Corporate Insider Transactions Analyst

Insider exercised options and sold the equivalent amount under a 10b5‑1 plan; overall beneficial ownership remains large.

The reporting person exercised 2,250 options at $161.50 and sold 2,250 shares across several transactions priced between $235.58 and $249.41 on 10/06/2025.

These sales were made pursuant to a Rule 10b5‑1 plan adopted on 01/09/2025, which provides an affirmative defense for scheduled trades; the filings show direct ownership of 11,913,821 shares and indirect interests through a fund and trust. Monitor subsequent Form 4s for additional scheduled activity or material changes within the next 30–90 days.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Benioff Marc

(Last) (First) (Middle)

415 MISSION STREET

3RD FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chair and CEO

3. Date of Earliest Transaction (Month/Day/Year)
10/06/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/06/2025		M(1)		2,250	A	$161.5	11,913,821	D(2)
Common Stock	10/06/2025		S(1)		63	D	$235.7631(3)	11,913,758	D(2)
Common Stock	10/06/2025		S(1)		384	D	$236.9638(4)	11,913,374	D(2)
Common Stock	10/06/2025		S(1)		610	D	$238.1687(5)	11,912,764	D(2)
Common Stock	10/06/2025		S(1)		245	D	$238.9974(6)	11,912,519	D(2)
Common Stock	10/06/2025		S(1)		64	D	$239.9508(7)	11,912,455	D(2)
Common Stock	10/06/2025		S(1)		21	D	$240.9521	11,912,434	D(2)
Common Stock	10/06/2025		S(1)		17	D	$243.0367	11,912,417	D(2)
Common Stock	10/06/2025		S(1)		551	D	$246.0241(8)	11,911,866	D(2)
Common Stock	10/06/2025		S(1)		221	D	$247.6724(9)	11,911,645	D(2)
Common Stock	10/06/2025		S(1)		74	D	$249.2673(10)	11,911,571	D(2)
Common Stock								107,000	I	By Trust
Common Stock								10,000,000	I(11)	By Marc Benioff Fund LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-qualified Stock Option (Right to Buy)	$161.5	10/06/2025		M(1)			2,250	03/22/2020(12)	03/22/2026	Common Stock	2,250	$0	42,872	D

Explanation of Responses:

1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.5800 to $236.1686 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $236.6300 to $237.3800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.6900 to $238.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.7492 to $239.4200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

7. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.7600 to $240.3177 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

8. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6269 to $246.5500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

9. Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.2943 to $248.2119 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

10. Weighted average price. These shares were sold in multiple transactions at prices ranging from $249.1346 to $249.4102 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

11. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

12. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

	/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff	10/07/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Marc Benioff report on the Form 4 for Salesforce (CRM)?

He reported exercising 2,250 options at $161.50 and selling 2,250 shares on 10/06/2025.

Were the sales part of a prearranged plan in the CRM Form 4?

Yes. The transactions were effected pursuant to a Rule 10b5‑1 trading plan adopted on 01/09/2025.

How many Salesforce shares does Marc Benioff beneficially own after the transactions?

The Form 4 reports 11,913,821 shares directly, 107,000 by trust, and 10,000,000 indirectly through the Marc Benioff Fund LLC.

What were the sale price ranges reported on the Form 4?

Sales occurred in multiple transactions with prices reported in ranges from $235.58 up to $249.41.

When do the exercised options expire?

The option referenced vests per the disclosed schedule and expires on 03/22/2026.