CRM insider: Benioff exercises 2,250 options, sells 2,250 shares
Rhea-AI Filing Summary
Salesforce (CRM): Marc Benioff reported a same‑day option exercise and sale on 10/14/2025. He exercised 2,250 non‑qualified stock options at $161.50 per share, then sold 2,250 shares in multiple transactions at weighted average prices ranging from $239.9355 to $247.1169, all effected under a Rule 10b5‑1 trading plan adopted on January 9, 2025.
Following the transactions, he directly held 11,911,571 shares. Additional holdings include 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. He also reported 29,372 derivative securities (options) remaining, with an exercise price of $161.50 and an expiration date of March 22, 2026.
Positive
- None.
Negative
- None.
Insights
Routine 10b5‑1 option exercise and matched sale; holdings remain substantial.
Marc Benioff exercised $161.50 strike options for 2,250 shares and sold 2,250 shares the same day on 10/14/2025 via a pre‑set Rule 10b5‑1 plan adopted on January 9, 2025. Sale prices were reported as weighted averages within specified ranges around $240–$247.
Post‑trade, direct ownership is 11,911,571 shares, plus 107,000 held by trust and 10,000,000 via Marc Benioff Fund LLC. Remaining derivative holdings are 29,372 options at $161.50, expiring 03/22/2026. These disclosures are administrative and do not alter company operations.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-qualified Stock Option (Right to Buy) | 2,250 | $0.00 | -- |
| Exercise | Common Stock | 2,250 | $161.50 | $363K |
| Sale | Common Stock | 170 | $239.9355 | $41K |
| Sale | Common Stock | 278 | $241.6656 | $67K |
| Sale | Common Stock | 377 | $243.1651 | $92K |
| Sale | Common Stock | 725 | $244.049 | $177K |
| Sale | Common Stock | 227 | $245.1933 | $56K |
| Sale | Common Stock | 309 | $246.0478 | $76K |
| Sale | Common Stock | 164 | $247.1169 | $41K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.7400 to $240.3500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.1500 to $242.0675 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.6900 to $243.6800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.6900 to $244.5463 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.7071 to $245.6300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.7500 to $246.6228 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.9394 to $247.3600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
