STOCK TITAN

[Form 4] Salesforce, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Salesforce (CRM): Marc Benioff reported a same‑day option exercise and sale on 10/14/2025. He exercised 2,250 non‑qualified stock options at $161.50 per share, then sold 2,250 shares in multiple transactions at weighted average prices ranging from $239.9355 to $247.1169, all effected under a Rule 10b5‑1 trading plan adopted on January 9, 2025.

Following the transactions, he directly held 11,911,571 shares. Additional holdings include 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. He also reported 29,372 derivative securities (options) remaining, with an exercise price of $161.50 and an expiration date of March 22, 2026.

Salesforce (CRM): Marc Benioff ha riportato un esercizio di opzioni nello stesso giorno e una vendita il 14/10/2025. Ha esercitato 2.250 stock option non qualificate a 161,50 USD per azione, poi ha venduto 2.250 azioni in multiple operazioni a prezzi ponderati compresi tra 239,9355 USD e 247,1169 USD, tutto eseguito sotto un piano di trading Rule 10b5-1 adottato il 9 gennaio 2025.

Dopo le operazioni, detiene direttamente 11.911.571 azioni. Ulteriori partecipazioni includono 107.000 azioni detenute indirettamente da un trust e 10.000.000 azioni detenute indirettamente da Marc Benioff Fund LLC. Ha anche riportato 29.372 titoli derivati (opzioni) rimanenti, con un prezzo di esercizio di 161,50 USD e una data di scadenza del 22 marzo 2026.

Salesforce (CRM): Marc Benioff informó de un ejercicio de opciones y venta en el mismo día el 14/10/2025. Ejerció 2,250 opciones sobre acciones no calificadas a 161,50 USD por acción, luego vendió 2,250 acciones en múltiples operaciones a precios medios ponderados que oscilaban entre 239,9355 USD y 247,1169 USD, todo realizado bajo un plan de comercio Rule 10b5-1 adoptado el 9 de enero de 2025.

Tras las transacciones, retiene directamente 11.911.571 acciones. Otras participaciones incluyen 107.000 acciones poseídas indirectamente por un fideicomiso y 10.000.000 de acciones poseídas indirectamente por Marc Benioff Fund LLC. También reportó 29.372 valores derivados (opciones) restantes, con un precio de ejercicio de 161,50 USD y una fecha de vencimiento del 22 de marzo de 2026.

Salesforce (CRM): Marc Benioff는 2025년 10월 14일 같은 날 옵션 행사 및 매도를 보고했습니다. 그는 2,250주 비자격 주식옵션을 주당 161.50 USD에 행사한 다음, 239.9355~247.1169 USD의 가중 평균가로 여러 거래에서 2,250주를 매도했고, 이는 모두 2025년 1월 9일에 채택된 Rule 10b5-1 거래계획에 따라 수행되었습니다.

거래 후 그는 직접 11,911,571주를 보유하고 있습니다. 추가 보유로는 신탁이 간접 보유하는 107,000주와 Marc Benioff Fund LLC가 간접 보유하는 10,000,000주가 있습니다. 또한 남아 있는 파생증권(옵션)으로 29,372주를 보고했으며 행사가격은 161.50 USD이고 만기일은 2026년 3월 22일입니다.

Salesforce (CRM) : Marc Benioff a signalé un exercice d'options et une vente le même jour, le 14/10/2025. Il a exercé 2 250 options d'achat d'actions non qualifiées à 161,50 USD par action, puis a vendu 2 250 actions dans plusieurs transactions à des prix moyens pondérés allant de 239,9355 USD à 247,1169 USD, le tout effectué dans le cadre d'un plan de trading Rule 10b5-1 adopté le 9 janvier 2025.

Après les transactions, il détenait directement 11 911 571 actions. D'autres détentions comprennent 107 000 actions détenues indirectement par une fiducie et 10 000 000 d'actions détenues indirectement par Marc Benioff Fund LLC. Il a également signalé 29 372 valeurs dérivées (options) restantes, avec un prix d'exercice de 161,50 USD et une date d'expiration au 22 mars 2026.

Salesforce (CRM): Marc Benioff meldete eine derselben Tag durchgeführte Ausübung von Optionen und Veräußerung am 14.10.2025. Er übte 2.250 nicht qualifizierte Aktienoptionen zum Preis von 161,50 USD pro Aktie aus und verkaufte anschließend 2.250 Aktien in mehreren Transaktionen zu gewichteten Durchschnittpreisen von 239,9355 USD bis 247,1169 USD, alles im Rahmen eines Rule 10b5-1-Handelsplans, der am 9. Januar 2025 angenommen wurde.

Nach den Transaktionen hielt er direkt 11.911.571 Aktien. Weitere Beteiligungen umfassen 107.000 Aktien, die indirekt durch Treuhand gehalten werden, und 10.000.000 Aktien, die indirekt durch Marc Benioff Fund LLC gehalten werden. Er meldete auch 29.372 Derivate (Optionen) verbleibend, mit einem Ausübungspreis von 161,50 USD und einem Ablaufdatum am 22. März 2026.

Salesforce (CRM): أبلغ Marc Benioff عن تمرين خيار بنفس اليوم وبيع في 14/10/2025. قام بتمرين 2,250 خياراً للأسهم غير المؤهلة بسعر 161.50 دولار أمريكي للسهم، ثم باع 2,250 سهماً في عدة معاملات بأسعار سوقية متوسطة موزونة تراوحت بين 239.9355 دولار و 247.1169 دولار، وكل ذلك خلال خطة تداول Rule 10b5-1 المعتمدة في 9 يناير 2025.

بعد المعاملات، ظل يمتلك مباشرةً 11,911,571 سهماً. وتشمل الحيازات الإضافية 107,000 سهماً مملوكة بشكل غير مباشر عبر صندوق، و10,000,000 سهماً مملوكة بشكل غير مباشر عبر Marc Benioff Fund LLC. كما أبلغ عن 29,372 من الأوراق المالية المشتقة (خيارات) المتبقية، بسعر ممارسة 161.50 دولار وبتاريخ انتهاء في 22 مارس 2026.

Salesforce (CRM): Marc Benioff 报告了同日行使期权并在 2025-10-14 出售。他以每股 161.50 美元的价格行使了 2,250 份非合格股票期权,然后在多笔交易中以加权平均价格介于 239.9355 美元至 247.1169 美元之间的价格出售了 2,250 股, all 在 2025 年 1 月 9 日通过的 Rule 10b5-1 交易计划下进行。

交易后,他直接持有 11,911,571 股。额外持有包括由信托间接持有的 107,000 股,以及由 Marc Benioff Fund LLC 间接持有的 10,000,000 股。他还报告剩余的 29,372 份衍生证券(期权),行权价为 161.50 美元,到期日为 2026 年 3 月 22 日

Positive
  • None.
Negative
  • None.

Insights

Routine 10b5‑1 option exercise and matched sale; holdings remain substantial.

Marc Benioff exercised $161.50 strike options for 2,250 shares and sold 2,250 shares the same day on 10/14/2025 via a pre‑set Rule 10b5‑1 plan adopted on January 9, 2025. Sale prices were reported as weighted averages within specified ranges around $240–$247.

Post‑trade, direct ownership is 11,911,571 shares, plus 107,000 held by trust and 10,000,000 via Marc Benioff Fund LLC. Remaining derivative holdings are 29,372 options at $161.50, expiring 03/22/2026. These disclosures are administrative and do not alter company operations.

Salesforce (CRM): Marc Benioff ha riportato un esercizio di opzioni nello stesso giorno e una vendita il 14/10/2025. Ha esercitato 2.250 stock option non qualificate a 161,50 USD per azione, poi ha venduto 2.250 azioni in multiple operazioni a prezzi ponderati compresi tra 239,9355 USD e 247,1169 USD, tutto eseguito sotto un piano di trading Rule 10b5-1 adottato il 9 gennaio 2025.

Dopo le operazioni, detiene direttamente 11.911.571 azioni. Ulteriori partecipazioni includono 107.000 azioni detenute indirettamente da un trust e 10.000.000 azioni detenute indirettamente da Marc Benioff Fund LLC. Ha anche riportato 29.372 titoli derivati (opzioni) rimanenti, con un prezzo di esercizio di 161,50 USD e una data di scadenza del 22 marzo 2026.

Salesforce (CRM): Marc Benioff informó de un ejercicio de opciones y venta en el mismo día el 14/10/2025. Ejerció 2,250 opciones sobre acciones no calificadas a 161,50 USD por acción, luego vendió 2,250 acciones en múltiples operaciones a precios medios ponderados que oscilaban entre 239,9355 USD y 247,1169 USD, todo realizado bajo un plan de comercio Rule 10b5-1 adoptado el 9 de enero de 2025.

Tras las transacciones, retiene directamente 11.911.571 acciones. Otras participaciones incluyen 107.000 acciones poseídas indirectamente por un fideicomiso y 10.000.000 de acciones poseídas indirectamente por Marc Benioff Fund LLC. También reportó 29.372 valores derivados (opciones) restantes, con un precio de ejercicio de 161,50 USD y una fecha de vencimiento del 22 de marzo de 2026.

Salesforce (CRM): Marc Benioff는 2025년 10월 14일 같은 날 옵션 행사 및 매도를 보고했습니다. 그는 2,250주 비자격 주식옵션을 주당 161.50 USD에 행사한 다음, 239.9355~247.1169 USD의 가중 평균가로 여러 거래에서 2,250주를 매도했고, 이는 모두 2025년 1월 9일에 채택된 Rule 10b5-1 거래계획에 따라 수행되었습니다.

거래 후 그는 직접 11,911,571주를 보유하고 있습니다. 추가 보유로는 신탁이 간접 보유하는 107,000주와 Marc Benioff Fund LLC가 간접 보유하는 10,000,000주가 있습니다. 또한 남아 있는 파생증권(옵션)으로 29,372주를 보고했으며 행사가격은 161.50 USD이고 만기일은 2026년 3월 22일입니다.

Salesforce (CRM) : Marc Benioff a signalé un exercice d'options et une vente le même jour, le 14/10/2025. Il a exercé 2 250 options d'achat d'actions non qualifiées à 161,50 USD par action, puis a vendu 2 250 actions dans plusieurs transactions à des prix moyens pondérés allant de 239,9355 USD à 247,1169 USD, le tout effectué dans le cadre d'un plan de trading Rule 10b5-1 adopté le 9 janvier 2025.

Après les transactions, il détenait directement 11 911 571 actions. D'autres détentions comprennent 107 000 actions détenues indirectement par une fiducie et 10 000 000 d'actions détenues indirectement par Marc Benioff Fund LLC. Il a également signalé 29 372 valeurs dérivées (options) restantes, avec un prix d'exercice de 161,50 USD et une date d'expiration au 22 mars 2026.

Salesforce (CRM): Marc Benioff meldete eine derselben Tag durchgeführte Ausübung von Optionen und Veräußerung am 14.10.2025. Er übte 2.250 nicht qualifizierte Aktienoptionen zum Preis von 161,50 USD pro Aktie aus und verkaufte anschließend 2.250 Aktien in mehreren Transaktionen zu gewichteten Durchschnittpreisen von 239,9355 USD bis 247,1169 USD, alles im Rahmen eines Rule 10b5-1-Handelsplans, der am 9. Januar 2025 angenommen wurde.

Nach den Transaktionen hielt er direkt 11.911.571 Aktien. Weitere Beteiligungen umfassen 107.000 Aktien, die indirekt durch Treuhand gehalten werden, und 10.000.000 Aktien, die indirekt durch Marc Benioff Fund LLC gehalten werden. Er meldete auch 29.372 Derivate (Optionen) verbleibend, mit einem Ausübungspreis von 161,50 USD und einem Ablaufdatum am 22. März 2026.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Benioff Marc

(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chair and CEO
3. Date of Earliest Transaction (Month/Day/Year)
10/14/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/14/2025 M(1) 2,250 A $161.5 11,913,821 D(2)
Common Stock 10/14/2025 S(1) 170 D $239.9355(3) 11,913,651 D(2)
Common Stock 10/14/2025 S(1) 278 D $241.6656(4) 11,913,373 D(2)
Common Stock 10/14/2025 S(1) 377 D $243.1651(5) 11,912,996 D(2)
Common Stock 10/14/2025 S(1) 725 D $244.049(6) 11,912,271 D(2)
Common Stock 10/14/2025 S(1) 227 D $245.1933(7) 11,912,044 D(2)
Common Stock 10/14/2025 S(1) 309 D $246.0478(8) 11,911,735 D(2)
Common Stock 10/14/2025 S(1) 164 D $247.1169(9) 11,911,571 D(2)
Common Stock 107,000 I By Trust
Common Stock 10,000,000 I(10) By Marc Benioff Fund LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-qualified Stock Option (Right to Buy) $161.5 10/14/2025 M(1) 2,250 03/22/2020(11) 03/22/2026 Common Stock 2,250 $0 29,372 D
Explanation of Responses:
1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.7400 to $240.3500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.1500 to $242.0675 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.6900 to $243.6800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.6900 to $244.5463 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
7. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.7071 to $245.6300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
8. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.7500 to $246.6228 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
9. Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.9394 to $247.3600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
10. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
11. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff 10/15/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Salesforce (CRM) CEO Marc Benioff report on Form 4?

He exercised 2,250 options at $161.50 and sold 2,250 shares on 10/14/2025 under a Rule 10b5-1 plan.

What were the sale prices in the CRM insider transaction?

Weighted average prices with ranges, including $239.7400–$240.3500 up to $246.9394–$247.3600 across several trades.

How many CRM shares does Marc Benioff hold after the transactions?

Directly 11,911,571 shares; indirectly 107,000 by trust and 10,000,000 by Marc Benioff Fund LLC.

Were these CRM trades under a 10b5-1 plan?

Yes. The transactions were effected automatically under a Rule 10b5-1 plan adopted on January 9, 2025.

What options remain for Marc Benioff after this filing?

He reported 29,372 options remaining with a $161.50 exercise price, expiring on March 22, 2026.

What is Marc Benioff’s role at Salesforce (CRM)?

He is Chair and CEO and also a Director.
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