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Salesforce (NYSE: CRM) CEO logs minor option exercise, updates stake

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Salesforce, Inc. Chair and CEO Marc Benioff reported a very small stock option exercise in Salesforce common stock. On January 13, 2026, a non-qualified stock option with an exercise price of $215.17 was exercised for 1 share of common stock, coded as transaction type "M" (option exercise). Following this transaction, he directly beneficially owned 11,911,572 shares of Salesforce common stock and held 158,260 non-qualified stock options.

In addition to his direct holdings, Benioff indirectly owned 107,000 shares of common stock through a trust and 10,000,000 shares through the Marc Benioff Fund LLC, as referenced in the footnotes. The option referenced in Table II was originally granted on March 22, 2022 and vests over four years, with 25% vesting on the first anniversary and the remainder vesting in equal monthly installments over the following 36 months.

Positive

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Negative

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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Benioff Marc

(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chair and CEO
3. Date of Earliest Transaction (Month/Day/Year)
01/13/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 01/13/2026 M 1 A $215.17 11,911,572 D(1)
Common Stock 107,000 I By Trust
Common Stock 10,000,000 I(2) By Marc Benioff Fund LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-qualified Stock Option (Right to Buy) $215.17 01/13/2026 M 1 03/22/2022(3) 03/22/2028 Common Stock 1 $0 158,260 D
Explanation of Responses:
1. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
2. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
3. Option vests over four years at the rate of 25% on March 22, 2022, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
/s/ Sarah Dale, Attorney-in-Fact for Marc Benioff 01/14/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Salesforce (CRM) report for Marc Benioff?

The filing shows that Marc Benioff, Chair and CEO of Salesforce, exercised a non-qualified stock option on January 13, 2026 to acquire 1 share of Salesforce common stock at an exercise price of $215.17, coded as transaction type "M".

How many Salesforce (CRM) shares does Marc Benioff own directly after this Form 4?

After the reported transaction, Marc Benioff directly beneficially owned 11,911,572 shares of Salesforce common stock, according to the Form 4.

What indirect Salesforce (CRM) holdings are reported for Marc Benioff?

The filing reports 107,000 shares of Salesforce common stock held indirectly by a trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC, with fund interests held in his name or in trust.

What option position does Marc Benioff hold in Salesforce (CRM) after this transaction?

Following the transaction, Marc Benioff beneficially owned 158,260 non-qualified stock options with the right to buy Salesforce common stock, as shown in Table II.

How does the reported Salesforce (CRM) stock option for Marc Benioff vest?

The option vests over four years: 25% vested on March 22, 2022, the first anniversary of the grant date, and the remaining 75% vests in equal monthly installments over the next 36 months, as explained in the footnotes.

Does the Salesforce (CRM) Form 4 indicate any sales of shares by Marc Benioff?

No sales are listed in the excerpt. The reported activity is an option exercise (transaction code "M") for 1 share of Salesforce common stock and updated beneficial ownership totals.

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