[Form 4] Salesforce, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Marc Benioff, Chair and CEO of Salesforce (CRM), reported Form 4 transactions dated 08/14/2025. The filing shows an automatic transaction under a Rule 10b5-1 trading plan adopted January 9, 2025. It records acquisition of 2,250 shares via grant/exercise linked to a $161.50 exercise price and multiple small cash sales totaling 2,250 shares at weighted average prices from $232.93 to $236.00. After these transactions the reporting person held 11,911,571 shares directly and reported indirect holdings of 107,000 (by trust) and 10,000,000 (by Marc Benioff Fund LLC).

Positive

• Transactions executed under a Rule 10b5-1 trading plan, indicating pre-planned activity
• Continues to hold substantial direct ownership of 11,911,571 shares
• Full disclosure of indirect holdings: 107,000 shares by trust and 10,000,000 by Marc Benioff Fund LLC

Negative

• Sales of 2,250 shares in multiple transactions (weighted average prices ranging from $232.93 to $236.00)
• Some dilution of direct holdings relative to pre-transaction totals (reflected by reported disposals)

Insights

Securities Analyst

TL;DR: Routine insider activity executed under a 10b5-1 plan; modest option exercise and small-scale share sales, with substantial retained ownership.

The filing documents that transactions were effected under a Rule 10b5-1 plan, which provides an affirmative defense for pre-planned trades. The reporting person acquired 2,250 shares tied to a non-qualified option with a $161.50 exercise price and executed multiple small open-market sales totaling 2,250 shares across price ranges shown. Post-transaction holdings remain materially large with 11,911,571 shares held directly and significant indirect holdings via trust and a fund. For investors, this appears to be planned liquidity rather than ad-hoc divestiture.

Corporate Governance Expert

TL;DR: Disclosure aligns with Section 16 requirements; shows use of pre-established trading plan and transparent price ranges for sales.

The Form 4 clearly indicates trading under a 10b5-1 plan adopted January 9, 2025, and provides weighted average price ranges for multiple sale tranches. The filer discloses direct and indirect ownership paths (personal name, revocable trust, and Marc Benioff Fund LLC), meeting standard disclosure practices. The document includes an attorney-in-fact signature and explanations of vesting schedules for options, satisfying reporting detail expectations.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Benioff Marc

(Last) (First) (Middle)

415 MISSION STREET

3RD FLOOR

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chair and CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/14/2025		M(1)		2,250	A	$161.5	11,913,821	D(2)
Common Stock	08/14/2025		S(1)		1,017	D	$233.6145(3)	11,912,804	D(2)
Common Stock	08/14/2025		S(1)		916	D	$234.3648(4)	11,911,888	D(2)
Common Stock	08/14/2025		S(1)		276	D	$235.3171(5)	11,911,612	D(2)
Common Stock	08/14/2025		S(1)		41	D	$235.9866(6)	11,911,571	D(2)
Common Stock								107,000	I	By Trust
Common Stock								10,000,000	I(7)	By Marc Benioff Fund LLC

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-qualified Stock Option (Right to Buy)	$161.5	08/14/2025		M(1)			2,250	03/22/2020(8)	03/22/2026	Common Stock	2,250	$0	123,872	D

Explanation of Responses:

1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

2. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

3. Weighted average price. These shares were sold in multiple transactions at prices ranging from $232.9300 to $233.9157 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

4. Weighted average price. These shares were sold in multiple transactions at prices ranging from $233.9447 to $234.9279 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

5. Weighted average price. These shares were sold in multiple transactions at prices ranging from $234.9523 to $235.8900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

6. Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.9700 to $236.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

7. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

8. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.

	/s/ Andrew Leeds, Attorney-in-Fact for Marc Benioff	08/15/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Marc Benioff report on Form 4 for Salesforce (CRM)?

The Form 4 reports acquisition of 2,250 shares via option-related activity and sales totaling 2,250 shares on 08/14/2025, executed under a Rule 10b5-1 plan.

Were the trades executed under a 10b5-1 plan for CRM insider transactions?

Yes. The filing indicates the transactions were effected automatically pursuant to a Rule 10b5-1 trading plan adopted January 9, 2025.

How many CRM shares does Marc Benioff own after the reported transactions?

The filing shows 11,911,571 shares beneficially owned directly after the transactions, plus indirect holdings of 107,000 (trust) and 10,000,000 (Marc Benioff Fund LLC).

What prices were the sold CRM shares executed at?

Sales occurred in multiple tranches with weighted average prices reported across ranges from $232.93 to $236.00 per share.

Did the filing include option vesting or exercise details for CRM?

Yes. The filing notes a non-qualified stock option with a $161.50 exercise price and vesting schedule (25% on 03/22/2020, then monthly over 36 months) and shows 123,872 options beneficially owned following the reported transactions.