STOCK TITAN

CRM Insider Parker Harris Reports Gift and Disposals, Retains 930,987 Shares

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Parker Harris, a Salesforce (CRM) director and Co-Founder/CTO of Slack, reports planned transactions under a Rule 10b5-1 trading plan. The filing shows dispositions including a 16,000-share transaction executed as a gift to a donor-advised charitable fund and a separate 137,723-share disposal. After the reported moves, the reporting person retains beneficial ownership of 930,987 shares indirectly through the HJ Family Trust and multiple LLCs that he and his spouse manage. The filing identifies the transactions as automatic under the adopted trading plan and clarifies the nature of indirect holdings.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Routine insider disposals under a pre-established 10b5-1 plan reduce direct holdings but leave substantial indirect ownership.

The reported transactions appear procedural: a 10b5-1 plan triggered a 16,000-share gift to a donor-advised fund and a 137,723-share disposal. Despite these dispositions, the reporting person continues to hold 930,987 shares indirectly, indicating ongoing economic exposure to Salesforce equity. For investors, the moves are not an unusual one-off sale but activity executed under a standing trading plan, which generally reduces concerns about opportunistic timing. No derivative positions or new grants are reported.

TL;DR: Governance practice consistent with compliance: director used a Rule 10b5-1 plan and disclosed indirect holdings and charitable gift.

The disclosure names the Rule 10b5-1 plan adoption as the execution mechanism and documents the indirect ownership structure via a family trust and several managed LLCs. The charitable gift is explicitly marked as such, and a power of attorney signs the form, which is standard. These elements reflect adherence to disclosure rules and common governance protocols for insiders managing planned transactions and estate/household holdings.

Insider Harris Parker
Role Co-Founder and CTO, Slack
Type Security Shares Price Value
Gift Common Stock 16,000 $0.00 --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 930,987 shares (Indirect, By HJ Family Trust); Common Stock — 137,723 shares (Direct)
Footnotes (1)
  1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2024. Gift to charitable donor advised fund. Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust. The reported securities are held by an LLC that is managed by the reporting person and his spouse.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Harris Parker

(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Co-Founder and CTO, Slack
3. Date of Earliest Transaction (Month/Day/Year)
08/19/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/19/2025 G(1)(2) 16,000 D $0 930,987 I By HJ Family Trust(3)
Common Stock 137,723 D
Common Stock 115,840 I By LLC BE(4)
Common Stock 171,323 I By LLC BN(4)
Common Stock 115,840 I By LLC NE(4)
Common Stock 171,324 I By LLC NN(4)
Common Stock 115,840 I By LLC ZE(4)
Common Stock 171,324 I By LLC ZN(4)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2024.
2. Gift to charitable donor advised fund.
3. Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust.
4. The reported securities are held by an LLC that is managed by the reporting person and his spouse.
Remarks:
Exhibit 24 - Power of Attorney
/s/ Sarah Dale, Attorney-in-Fact for Parker Harris 08/20/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.