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Salesforce (CRM) director Conway converts 441 RSUs to stock

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Form Type
4

Rhea-AI Filing Summary

Salesforce, Inc. (CRM) director Craig Conway reported an internal equity transaction involving restricted stock units and common stock. On August 22, 2026, 441 Restricted Stock Units were converted into 441 shares of common stock at a stated exercise price of $0.00 per share, a non-cash derivative exercise.

The RSU leg is shown as a disposition of derivative securities, while the common stock leg is an acquisition, leaving Conway with 9,937 shares of Salesforce common stock held directly after the transaction. The related RSU award vests in four equal 25% installments on February 22, May 22, August 22, and November 22, 2026. The filing indicates the Rule 10b5-1 trading plan checkbox was not selected.

Positive

  • None.

Negative

  • None.
Insider Conway Craig
Role Director
Type Security Shares Price Value
Exercise Restricted Stock Units F1, F2 441 $0.00 $0.00
Exercise Common Stock 441 $0.00 $0.00
Holdings After Transaction: Restricted Stock Units — 441 shares (Direct); Common Stock — 9,937 shares (Direct)
Footnotes (2)
  1. F1. Restricted Stock Units convert to shares of common stock on a one-for-one basis.
  2. F2. These restricted stock units vest as to 25% of the original grant on each of February 22, 2026, May 22, 2026, August 22, 2026, and November 22, 2026.
RSUs converted 441 Restricted Stock Units Converted into common stock on August 22, 2026
Common shares acquired 441 shares of common stock Received upon RSU conversion on August 22, 2026
Post-transaction holdings 9,937 shares of common stock Shares directly held by Craig Conway after the August 22, 2026 transactions
RSU vesting tranche 25% of the original grant Vests on each of February 22, May 22, August 22, and November 22, 2026
Exercise or conversion price $0.00 per share Stated for the RSU-to-common-stock conversion on August 22, 2026
Restricted Stock Units financial
"Restricted Stock Units convert to shares of common stock on a one-for-one basis"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
derivative security financial
"transaction_code_description: Exercise or conversion of derivative security"
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
Rule 10b5-1 regulatory
"The filing indicates the Rule 10b5-1 trading plan checkbox was not selected"
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

FAQ

What insider transaction did Salesforce (CRM) director Craig Conway report?

Craig Conway reported the exercise of 441 Restricted Stock Units into 441 shares of Salesforce common stock on August 22, 2026, via an internal derivative conversion with a stated exercise price of $0.00 per share.

How many Salesforce (CRM) shares does Craig Conway hold after this Form 4?

After the reported transactions, Craig Conway directly holds 9,937 shares of Salesforce common stock, as disclosed in the Form 4’s post-transaction holdings field.

What was the size of the RSU conversion reported for Salesforce (CRM)?

The filing shows a conversion of 441 Restricted Stock Units into 441 shares of Salesforce common stock on August 22, 2026, treated as an exercise or conversion of a derivative security.

What is the vesting schedule for Craig Conway’s Salesforce (CRM) RSUs in this filing?

The related restricted stock units vest as to 25% of the original grant on each of February 22, 2026, May 22, 2026, August 22, 2026, and November 22, 2026, according to the footnote.

Were Craig Conway’s Salesforce (CRM) transactions under a Rule 10b5-1 trading plan?

The document-level Rule 10b5-1 checkbox is not selected, indicating the reported August 22, 2026 transactions were not affirmatively identified as being made under a Rule 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Conway Craig

(Last)(First)(Middle)
415 MISSION STREET
3RD FLOOR

(Street)
SAN FRANCISCO CALIFORNIA 94105

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/22/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/22/2026M441A$09,937D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units$0(1)08/22/2026M44102/22/2026(2)11/22/2026Common Stock441$0441D
Explanation of Responses:
1. Restricted Stock Units convert to shares of common stock on a one-for-one basis.
2. These restricted stock units vest as to 25% of the original grant on each of February 22, 2026, May 22, 2026, August 22, 2026, and November 22, 2026.
/s/ Sarah Dale, Attorney-in-Fact for Craig Conway08/24/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)