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  4. [Form 4] Salesforce, Inc. Insider Trading Activity

Salesforce Executive Maintains Strong Position Despite Required Stock Sale

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Salesforce Chief Engineering and Customer Success Officer Srinivas Tallapragada reported multiple insider transactions on June 22-23, 2025:

  • Acquired 2,525 shares through the vesting of Restricted Stock Units (RSUs): - 1,002 shares from 2023 RSU grant - 1,523 shares from 2025 RSU grant
  • Subsequently sold 1,269 shares at $262.3478 per share to cover tax withholding obligations
  • Following these transactions, Tallapragada holds 42,678 shares directly
  • Maintains additional unvested RSUs: - 3,008 RSUs from 2023 grant (vesting quarterly) - 16,754 RSUs from 2025 grant (vesting quarterly)

These transactions were executed according to plan, with sales specifically designated for tax obligations. The filing indicates continued substantial equity stake by the executive in the company.

Positive

  • Chief Engineering/Customer Success Officer Srinivas Tallapragada received vesting of 2,525 RSUs (1,002 + 1,523 shares) indicating continued executive retention
  • The executive maintains a significant position of 42,678 shares after the transactions, showing alignment with shareholder interests

Negative

  • Insider sold 1,269 shares (504 + 765) at $262.3478 per share, though this was primarily for tax withholding purposes rather than discretionary selling
  • The sales represent approximately 3% of the executive's holdings, indicating a small reduction in insider ownership
Insider Tallapragada Srinivas
Role Chief Eng/Cust Success Officer
Sold 1,269 shs ($333K)
Type Security Shares Price Value
Sale Common Stock 504 $262.3478 $132K
Sale Common Stock 765 $262.3478 $201K
Exercise Restricted Stock Units 1,002 $0.00 --
Exercise Restricted Stock Units 1,523 $0.00 --
Exercise Common Stock 1,002 $0.00 --
Exercise Common Stock 1,523 $0.00 --
Holdings After Transaction: Common Stock — 43,443 shares (Direct); Restricted Stock Units — 3,008 shares (Direct)
Footnotes (1)
  1. Represents a sale of shares to satisfy the tax withholding obligations of the Issuer with respect to the settlement of shares that were earned by the holder pursuant to a restricted stock unit award that vested based on the holder's continued employment through June 22, 2025. Restricted Stock Units convert to shares of common stock on a one-for-one basis. These restricted stock units vest as to 25% of the original grant on March 22, 2023 and vest as to 1/16 of the original grant quarterly thereafter. These restricted stock units vest as to 25% of the original grant on March 22, 2025 and vest as to 1/16 of the original grant quarterly thereafter.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Tallapragada Srinivas
(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Eng/Cust Success Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/22/2025 M 1,002 A $0 42,424 D
Common Stock 06/22/2025 M 1,523 A $0 43,947 D
Common Stock 06/23/2025 S(1) 504 D $262.3478 43,443 D
Common Stock 06/23/2025 S(1) 765 D $262.3478 42,678 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units $0(2) 06/22/2025 M 1,002 03/22/2023(3) 03/22/2026 Common Stock 1,002 $0 3,008 D
Restricted Stock Units $0(2) 06/22/2025 M 1,523 03/22/2025(4) 03/22/2028 Common Stock 1,523 $0 16,754 D
Explanation of Responses:
1. Represents a sale of shares to satisfy the tax withholding obligations of the Issuer with respect to the settlement of shares that were earned by the holder pursuant to a restricted stock unit award that vested based on the holder's continued employment through June 22, 2025.
2. Restricted Stock Units convert to shares of common stock on a one-for-one basis.
3. These restricted stock units vest as to 25% of the original grant on March 22, 2023 and vest as to 1/16 of the original grant quarterly thereafter.
4. These restricted stock units vest as to 25% of the original grant on March 22, 2025 and vest as to 1/16 of the original grant quarterly thereafter.
/s/ Ryan Guerrero, Attorney-in-Fact for Srinivas Tallapragada 06/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider trading activity occurred at CRM on June 22-23, 2025?

Srinivas Tallapragada, Chief Engineering/Customer Success Officer at Salesforce (CRM), acquired 2,525 shares through RSU vesting (1,002 + 1,523 shares) on June 22, and then sold 1,269 shares (504 + 765) at $262.3478 per share on June 23, 2025. The sales were made to cover tax withholding obligations.

How many CRM shares does Srinivas Tallapragada own after the June 2025 transactions?

After the reported transactions, Srinivas Tallapragada directly owns 42,678 shares of Salesforce (CRM) common stock.

What is the vesting schedule for CRM's RSUs granted to Tallapragada?

Tallapragada's RSUs have two different vesting schedules: 1) RSUs granted March 2023 vest 25% initially and 1/16 quarterly thereafter, expiring March 22, 2026, and 2) RSUs granted March 2025 vest 25% initially and 1/16 quarterly thereafter, expiring March 22, 2028.

How many unvested RSUs does Tallapragada still hold at CRM?

Following the reported transactions, Tallapragada still holds 19,762 unvested RSUs (3,008 from the 2023 grant and 16,754 from the 2025 grant).

What was the sale price of CRM shares in Tallapragada's June 2025 transaction?

Tallapragada sold the CRM shares at a price of $262.3478 per share on June 23, 2025.