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CRM Insider Update: Director Beneficial Ownership Revised to 8,317 Shares

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Insider transfer of Salesforce (CRM) shares by gift The filing shows that on 09/17/2025 director Kirk David Blair received a transfer of 215 shares of Salesforce common stock by gift from a trust held for the benefit of the reporting person and his spouse. The transfer was executed with no funds exchanged. Following the reported transaction the reporting person beneficially owns 8,317 shares directly. The Form 4 was signed by an attorney-in-fact on 09/18/2025.

This is a non-sale, non-cash transfer between related parties and is a routine update of beneficial ownership rather than an open-market purchase or disposition.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: A routine intra-family gift; records update beneficial ownership but does not indicate market trading or company actions.

The Form 4 reports a gift transfer of 215 shares from a trust to the director, with no consideration exchanged. Such transfers typically reflect estate planning or household allocation rather than signals about company prospects. The director's direct beneficial ownership is recorded as 8,317 shares after the transfer. From a governance perspective this filing updates insider ownership registers and satisfies disclosure obligations; it does not raise immediate governance or related-party transaction concerns based on the information provided.

TL;DR: Transaction is immaterial to market valuation given small share count and gift nature.

The 215-share gift at $0 consideration is a non-market transaction and the filing does not show any sales or option exercises. The total direct ownership of 8,317 shares is modest relative to a large-cap issuer and is unlikely to be material to investors or affect liquidity. This Form 4 should be considered a routine disclosure rather than a signal of insider sentiment or trading activity.

Insider Kirk David Blair
Role Director
Type Security Shares Price Value
Gift Common Stock 215 $0.00 --
Gift Common Stock 215 $0.00 --
Holdings After Transaction: Common Stock — 0 shares (Indirect, By Trust); Common Stock — 8,317 shares (Direct)
Footnotes (1)
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Kirk David Blair
(Last) (First) (Middle)
415 MISSION ST, 3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
09/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/17/2025 G(1) 215 D $0 0 I By Trust
Common Stock 09/17/2025 G(1) 215 A $0 8,317 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents the transfer of common stock by bona fide gift from a trust held for the benefit of the reporting person and his spouse to the reporting person. No funds were exchanged, and no sale of shares occurred in the transfer.
/s/ Sarah Dale, Attorney-in-Fact for David B. Kirk 09/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What change in Salesforce (CRM) ownership is reported on this Form 4?

The filing reports a gift transfer of 215 shares to director Kirk David Blair on 09/17/2025, resulting in 8,317 shares beneficially owned following the transfer.

Was any money exchanged in the reported transaction on the CRM Form 4?

No. The explanation states the transfer was a bona fide gift from a trust and no funds were exchanged.

Does the Form 4 show a sale or open-market trade of CRM shares?

No. The transaction code G indicates a gift transfer; there is no sale or market transaction reported.

Who signed the Form 4 for the reporting person?

The Form 4 is signed by Sarah Dale, Attorney-in-Fact for David B. Kirk on 09/18/2025.