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Marc Benioff, Salesforce (CRM) executed option exercises and matched share sales under a pre-established Rule 10b5-1 plan on 09/10/2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50, resulting in acquisition of 2,250 shares. Concurrently, the filing reports aggregate sales of 2,250 shares at weighted-average prices ranging from about $242.01 to $252.99, producing a sequence of small block sales.
After these transactions, Benioff retains beneficial ownership of roughly 11.91 million shares directly and indirectly, additional indirect holdings include 107,000 shares by trust and 10,000,000 shares held by Marc Benioff Fund LLC; he also holds 83,372 options outstanding. The transactions were made pursuant to a 10b5-1 trading plan adopted January 9, 2025.
Reporting person: The Form 4 identifies Kirk David Blair as the reporting person for Salesforce, Inc. (CRM). Transactions: On 09/09/2025 the reporting person purchased 3,400 shares of Salesforce common stock at $254.655 per share, resulting in 3,824 shares beneficially owned directly. On 09/10/2025 two related transactions coded G(1) were reported: a disposition of 4,278 shares with $0 price (recorded as 215 shares indirect ownership by trust) and an acquisition of 4,278 shares with $0 price, after which total beneficial ownership reported was 8,102 shares direct. The filer explains the G(1) entries as the transfer of common stock by bona fide gift from a trust for the benefit of the reporting person and his spouse to the reporting person; no funds changed hands.
Marc Benioff, Salesforce's Chair and CEO, reported transactions on 09/09/2025 under a Rule 10b5-1 trading plan adopted January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 and simultaneously sold multiple blocks of common stock in several transactions at weighted average prices ranging from $251.32 to $255.00.
After these transactions Benioff beneficially owned 11,911,714 shares directly (including trust holdings) plus 107,000 shares held indirectly by trust and 10,000,000 shares indirectly through the Marc Benioff Fund LLC. The Form 4 was signed by an attorney-in-fact on behalf of Benioff on 09/10/2025.
Marc Benioff, Chair and CEO of Salesforce, executed transactions on 09/08/2025 under a Rule 10b5-1 trading plan adopted January 9, 2025. He exercised a non-qualified stock option to buy 2,250 shares at a $161.50 exercise price and simultaneously sold those 2,250 shares in multiple trades at weighted average prices ranging from $247.71 to $251.5627 depending on lots; the form reports specific weighted average sale price bands for groups of shares.
Following these transactions, Benioff directly beneficially owned 11,911,571 shares, with an additional 107,000 shares held by trust and 10,000,000 shares held indirectly by the Marc Benioff Fund LLC. He holds 87,872 options exercisable that underlie common stock. Transactions were reported by attorney-in-fact and signed on 09/09/2025.
Marc Benioff, Chair and CEO of Salesforce, reported option exercise and multiple open-market sales executed under a Rule 10b5-1 plan. On 09/05/2025 he exercised 2,250 non-qualified stock options with an exercise price of $161.50 (option grant dated 03/22/2020) and acquired 2,250 shares. On the same date he sold a series of common stock lots totaling 3,189 shares at weighted-average prices ranging from $244.4600 to $250.8406, with per-lot weighted prices disclosed as $244.9015, $246.8863, $248.269, $249.55 and $250.1467. After these transactions he beneficially owned 11,911,571 shares directly and 10,107,000 shares indirectly (107,000 by trust; 10,000,000 held by Marc Benioff Fund LLC). The filing notes the sales were effected automatically under a 10b5-1 trading plan adopted January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported transactions on a Form 4 showing stock option exercise and multiple open-market sales executed on 09/04/2025 pursuant to a Rule 10b5-1 trading plan adopted on 01/09/2025. The report shows 2,250 shares acquired on exercise of a non-qualified option at an exercise price of $161.50 and a series of sales totaling 2,454 shares at weighted-average prices ranging from about $236.05 to $244.38. Following the transactions, Benioff beneficially owns 11,912,748 to 11,913,821 shares directly and 10,107,000 shares indirectly through a trust and the Marc Benioff Fund LLC as disclosed.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported option exercise and share sales conducted under a Rule 10b5-1 plan. On 09/03/2025 he exercised 2,250 non-qualified stock options with an exercise price of $161.50 (options originally granted 03/22/2020). The same date shows sales of 2,250 shares in multiple transactions at weighted average prices reported across six price bands ranging approximately from $251.34 to $257.65, with specific weighted-average prices disclosed for each band.
Following these transactions he directly beneficially owns 11,911,571–11,913,821 shares depending on the line items for direct holdings, plus 107,000 shares held indirectly by trust and 10,000,000 shares indirectly held by Marc Benioff Fund LLC.
Marc Benioff, Salesforce's chair and CEO, reported transactions on 09/02/2025 under a Rule 10b5-1 trading plan. He acquired 2,250 shares/options at a conversion/exercise price of $161.50 and concurrently sold a total of 2,250 common shares in multiple transactions at weighted average prices ranging roughly from $248.92 to $254.39. After these trades the reporting person directly beneficially owned approximately 11,911,571 shares, with additional indirect holdings of 107,000 shares held by trust and 10,000,000 shares held by Marc Benioff Fund LLC. The Form 4 was signed by an attorney-in-fact on 09/03/2025.
Marc Benioff, Chair and CEO of Salesforce (CRM), executed option exercises and share sales under a Rule 10b5-1 plan on 08/29/2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50, receiving 2,250 shares. Separately, he sold several blocks totaling 2,250 shares at weighted-average prices between $253.06 and $256.74, generating proceeds at market rates. After these transactions, Benioff beneficially owned 11,911,571 shares directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through Marc Benioff Fund LLC, indicating continued significant ownership.