Sprinklr (CXM) CEO Rory Read discloses February 2026 stock sales under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Sprinklr, Inc. President & CEO Rory P. Read reported recent trades in the company’s Class A common stock. On February 5, 2026, he sold 78,043 shares at a weighted average price of $6.02, and on February 6, 2026 he sold 87,795 shares at a weighted average price of $6.00. These 2026 sales were made under a Rule 10b5-1 trading plan adopted on October 15, 2025. Earlier, he bought 20 shares at $7.60 on November 18, 2024 and sold 20 shares at $6.85 on April 21, 2025. After the latest sale, he directly owns 1,506,270 Class A shares.

Insights

CEO’s planned stock sales modestly trim holdings but leave a large remaining stake.

Rory P. Read, Sprinklr’s President & CEO, disclosed multiple trades in Class A common stock. The most recent were sales of 78,043 shares at a weighted average $6.02 on February 5, 2026 and 87,795 shares at a weighted average $6.00 on February 6, 2026.

These 2026 transactions were executed under a Rule 10b5-1 trading plan adopted on October 15, 2025, which indicates a pre-arranged selling program rather than ad hoc trades. Earlier, he made a small purchase of 20 shares at $7.60 in November 2024 and a sale of 20 shares at $6.85 in April 2025.

After the February 2026 sales, Read directly holds 1,506,270 Class A shares. That remaining position is substantial relative to the reported sales, so the filing mainly updates ownership records rather than signaling a major change in his economic exposure.

Insider Trade Summary

Net Seller: 165,838 shares ($996,726)

Net Sell 4 txns

Insider READ RORY P

Role President & CEO

Bought 20 shs ($152.00)

Sold 165,858 shs ($997K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	87,795	$6.00	$527K
Sale	Class A Common Stock	78,043	$6.02	$470K
Sale	Class A Common Stock	20	$6.85	$137.00
Purchase	Class A Common Stock	20	$7.60	$152.00

Holdings After Transaction: Class A Common Stock — 1,506,270 shares (Direct)

Footnotes (1)

The price reported is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.59 to $7.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.77 to $7.08 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (4) and (5). This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 15, 2025. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.00 to $6.05 inclusive. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.00 to $6.04 inclusive.

Form 4 Insider Transactions: What Each Field Means →

02/09/2026 - 05:00 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

READ RORY P

(Last)

(First)

(Middle)

C/O SPRINKLR, INC.

441 9TH AVENUE, 12TH FLOOR

(Street)

NEW YORK

10001

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Sprinklr, Inc. [ CXM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	President & CEO

3. Date of Earliest Transaction (Month/Day/Year)
11/18/2024

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	11/18/2024		P		20	A	$7.6⁽¹⁾	1,672,128	D
Class A Common Stock	04/21/2025		S		20	D	$6.85⁽²⁾	1,672,108	D
Class A Common Stock	02/05/2026		S⁽³⁾		78,043	D	$6.02⁽⁴⁾	1,594,065	D
Class A Common Stock	02/06/2026		S⁽³⁾		87,795	D	$6⁽⁵⁾	1,506,270	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The price reported is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.59 to $7.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.77 to $7.08 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (4) and (5).

3. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 15, 2025.

4. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.00 to $6.05 inclusive.

5. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.00 to $6.04 inclusive.

	/s/ Laura Acton, Attorney-in-Fact	02/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Sprinklr (CXM) CEO Rory P. Read report?

Rory P. Read reported buying 20 Sprinklr Class A shares at $7.60 in November 2024 and selling 20 shares at $6.85 in April 2025. He then sold 78,043 shares at $6.02 and 87,795 shares at $6.00 in February 2026.

How many Sprinklr (CXM) shares does CEO Rory P. Read own after these trades?

After the reported transactions, Rory P. Read directly owns 1,506,270 shares of Sprinklr Class A common stock. This figure reflects his position following the February 6, 2026 sale of 87,795 shares at a weighted average price of $6.00.

Were Rory P. Read’s February 2026 Sprinklr (CXM) stock sales under a 10b5-1 plan?

Yes. The Form 4 states the February 5 and 6, 2026 sales were executed under a Rule 10b5-1 trading plan adopted by Rory P. Read on October 15, 2025. Such plans pre-schedule trades, helping separate them from day-to-day discretionary decisions.

At what prices did Sprinklr (CXM) CEO Rory P. Read sell shares in February 2026?

Rory P. Read sold 78,043 Sprinklr Class A shares at a weighted average price of $6.02 on February 5, 2026, and 87,795 shares at a weighted average price of $6.00 on February 6, 2026. Each reflects multiple trades within narrow intraday price ranges.

What prices were involved in Rory P. Read’s 2024–2025 Sprinklr (CXM) trades?

In November 2024, Rory P. Read purchased 20 Sprinklr Class A shares at a weighted average price of $7.60. In April 2025, he sold 20 shares at a weighted average price of $6.85. Both trades were small compared with his overall shareholding exceeding 1.5 million shares.

What is the significance of the weighted average prices in Rory P. Read’s Sprinklr trades?

The filing reports weighted average prices because each transaction involved multiple trades within price ranges. For example, February 2026 sales occurred between $6.00 and $6.05 or $6.00 and $6.04. Detailed per-trade prices are available from the company or SEC staff on request.