Sprinklr (NYSE: CXM) CMO Arun Pattabhiraman set to exit after March 2026 transition

Rhea-AI Filing Summary

Sprinklr, Inc. reports that its Chief Marketing Officer, Arun Pattabhiraman, will depart the company effective March 16, 2026, following a defined transition period. He is expected to enter into a transition, separation and release of claims agreement under which he will stay through the transition date, continue to receive his current base salary, and remain eligible for participation in the company’s benefit plans during this period.

After the transition period ends, Mr. Pattabhiraman will receive severance benefits consistent with Sprinklr’s Executive Severance and Change in Control Plan. He will also remain bound by customary post-employment obligations, including confidentiality and applicable restrictive covenants.

8-K Event Classification

Item 8.01 — Other Events

1 item

Item 8.01 Other Events Other

Voluntary disclosure of events the company deems important to shareholders but not covered by other items.

Understanding 8-K Material Events →

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): January 20, 2026

Sprinklr, Inc.

(Exact name of registrant as specified in its charter)  

Delaware

001-40528

45-4771485

(State or other jurisdiction of incorporation)

(Commission File Number)

(IRS Employer Identification No.)

441 9th Avenue 12th Floor New York, New York

10001

(Address of principal executive offices)

(Zip Code)

Registrant’s Telephone Number, Including Area Code: (917) 933-7800

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐			Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐			Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐			Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐			Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 Securities registered pursuant to Section 12(b) of the Act:  

Title of each class

Trading Symbol

Name of each exchange on which registered

Class A Common stock, par value $0.00003 per share

CXM

The New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Item 8.01    Other Events.

On January 20, 2026, Sprinklr, Inc. (the “Company”) announced that Arun Pattabhiraman, its Chief Marketing Officer, will depart the Company, effective March 16, 2026 (the “Transition Date”). In connection with Mr. Pattabhiraman’s transition, the Company expects to enter into a transition, separation and release of claims agreement (the “Separation Agreement”) with Mr. Pattabhiraman, pursuant to which Mr. Pattabhiraman will remain with the Company through the Transition Date (such period, the “Transition Period”). Pursuant to the Separation Agreement, during the Transition Period, Mr. Pattabhiraman will continue to be paid at his current base salary rate and will remain eligible to participate in the Company’s benefit plans pursuant to the terms of those plans. At the end of the Transition Period, Mr. Pattabhiraman will receive severance benefits consistent with the Company’s Executive Severance and Change in Control Plan, as amended from time to time. Mr. Pattabhiraman also will continue to be subject to customary continuing obligations post-employment, such as his obligations of confidentiality and to abide by applicable restrictive covenants.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: January 20, 2026

Sprinklr, Inc.

By:

/s/ Jacob Scott

Jacob Scott

General Counsel & Corporate Secretary

FAQ

What executive change did Sprinklr (CXM) disclose in this 8-K?

Sprinklr disclosed that its Chief Marketing Officer, Arun Pattabhiraman, will depart the company effective March 16, 2026 after a transition period.

When is Sprinklr CMO Arun Pattabhiraman’s departure effective?

The departure of Sprinklr’s CMO, Arun Pattabhiraman, is effective on March 16, 2026, which is referred to as the transition date.

Will Sprinklr’s departing CMO remain with the company before leaving?

Yes. Under the expected separation agreement, Arun Pattabhiraman will remain with Sprinklr through the transition period ending on March 16, 2026 while receiving his current base salary and benefit eligibility.

What severance arrangements apply to Sprinklr’s departing CMO?

At the end of the transition period, Arun Pattabhiraman will receive severance benefits that are consistent with Sprinklr’s Executive Severance and Change in Control Plan.

Does Sprinklr’s CMO have ongoing obligations after leaving the company?

Yes. After his departure, Arun Pattabhiraman will remain subject to customary post-employment obligations, including confidentiality and compliance with applicable restrictive covenants.

What is the purpose of the transition, separation and release of claims agreement at Sprinklr?

The agreement is expected to govern Arun Pattabhiraman’s transition through the end of the period on March 16, 2026, his compensation and benefits during that time, and his severance and ongoing obligations after leaving.