Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing Platform

Key Terms

ai-native technical

A company or product described as ai-native is built from the ground up around artificial intelligence rather than having AI added on later; its core processes, user experience and decision-making rely on machine learning models and data pipelines. Like a house designed for wheelchair access versus one retrofitted, ai-native firms can move faster, scale more cheaply and offer unique products or cost advantages—information investors use to judge future growth potential and risk exposure to model, data or regulatory failures.

customer experience management (cxm) technical

Customer experience management (CXM) is the ongoing process companies use to shape and improve how customers feel and interact with a brand across every channel, from phone calls and websites to stores and apps. For investors, strong CXM can translate into higher sales, repeat business and lower marketing costs — like a well-run restaurant that keeps diners coming back and recommending it, which makes the business more predictable and valuable.

role-based permissions technical

Role-based permissions are rules in a computer system that give people access only to the files, tools, or functions their job requires — like handing out different keys for different rooms in an office. For investors, these controls matter because they reduce the risk of data breaches, insider leaks, and regulatory violations that can harm a company’s reputation, trigger fines, or disrupt operations, all of which can affect financial performance.

The inaugural ADWEEK Tech Stack Awards recognize companies that are leading the evolution of marketing technology.

NEW YORK--(BUSINESS WIRE)-- Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is the winner of the ADWEEK Tech Stack Award in the Social Media Marketing Platform category. The honor recognizes organizations setting new standards across the marketing technology ecosystem and reflects Sprinklr’s deep expertise in social media marketing.

A Foundation in Social Media Management with a Future in AI-Native CXM.
Sprinklr began in 2009 as a social media management platform, helping brands listen and engage across digital channels when social first transformed customer interactions. As customer expectations grew, Sprinklr evolved. Today, it is the definitive AI-native platform for unified customer experience management (CXM), enabling brands to manage marketing, care, and every customer-facing function on one AI-powered platform – delivering connected, personalized experiences that drive loyalty and growth.

“Winning ADWEEK’s Tech Stack Award for Best Social Media Marketing Platform is a powerful validation of our vision,” said Arun Pattabhiraman, Chief Marketing Officer at Sprinklr. “Social isn’t just a channel—it’s the heartbeat of modern customer engagement. This recognition reflects our leadership and relentless drive to help brands build authentic, impactful connections everywhere their customers are.”

Sprinklr Marketing is an AI-powered platform that helps global brands unify campaign planning, content creation, publishing, and analytics across global teams — all elevated by AI -- enabling brands to accelerate go-to-market, boost performance, and enforce brand governance at scale. Many of the world’s largest brands use Sprinklr to plan, execute, and optimize outreach to their customers and audiences across 30+ social channels.

What sets Sprinklr apart:

• Unified platform: With Sprinklr, global teams can manage projects and campaigns from brief to performance on one platform — improving collaboration, speed to market, and operational efficiency – by eliminating disconnected tools and workflows.
• Native AI: Sprinklr AI powers every phase of campaign management — from brief generation and content creation to optimization, localization, compliance, ad bidding, and performance analytics, helping teams work faster and smarter.
• Integrated Analytics: Sprinklr gives teams a complete view of campaign activity by bringing paid ads, organic posts, and earned mentions into a single platform, enabling enhanced measurement, smarter optimization, and faster decision-making.
• Enterprise-ready: Sprinklr enables precise control with customizable approval workflows, role-based permissions, and robust, AI-powered compliance — including pre-flight scoring, off-brand alerts, and automated content checks across global campaigns.

Receiving ADWEEK’s award reflects Sprinklr’s ongoing innovation and its long-standing leadership in the social marketing space.

To learn more, visit: https://www.sprinklr.com/.

About Sprinklr
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises — including Microsoft, P&G, Samsung, and 60% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251210539046/en/

Press:

Austin DeArman

pr@sprinklr.com

Source: Sprinklr