Sprinklr Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

Key Terms

magic quadrant technical

A magic quadrant is a two-dimensional chart that places companies in a market into four groups based on how well they perform today and how strong their future plans look; think of it like a map that shows who is leading, who is catching up, who specializes in niches, and who has big ideas but unproven delivery. Investors use it to quickly gauge competitive position, credibility, and potential growth or risk when comparing companies in the same industry.

ai-native technical

A company or product described as ai-native is built from the ground up around artificial intelligence rather than having AI added on later; its core processes, user experience and decision-making rely on machine learning models and data pipelines. Like a house designed for wheelchair access versus one retrofitted, ai-native firms can move faster, scale more cheaply and offer unique products or cost advantages—information investors use to judge future growth potential and risk exposure to model, data or regulatory failures.

NEW YORK--(BUSINESS WIRE)-- Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms.

“We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief Product Officer, Karthik Suri. “Customers share what matters in countless ways — not just in surveys, but across everyday conversations, reviews, and interactions on a variety of channels. Too often, that feedback becomes fragmented, and the real, human intent gets lost. With our AI-native VoC capabilities, we can unify structured, unstructured, solicited, and unsolicited signals to understand what customers say to brands and about them — and turn those rich insights into actions that help create extraordinary experiences.”

Unified, AI-Powered Voice of the Customer at Global Scale

Sprinklr is deepening its AI-powered VoC capabilities in 2026 with enhancements designed to deliver richer insights, stronger activation, and more connected customer experience workflows.

• A unified Voice of the Customer solution that brings together every type of customer signal — structured and unstructured — and turns them into actionable insights that can be activated instantly across care, marketing, research, and social teams.
• Broad, integrated coverage of VoC data sources, including solicited and unsolicited feedback and native access to 30+ social and digital channels, helping brands build a more complete understanding of customer sentiment and intent.
• Advanced AI-powered analysis that identifies root-cause drivers and surfaces clear, prioritized recommendations so teams can focus on the improvements that will create the greatest impact.
• AI-driven conversational feedback experiences that adapt dynamically to each respondent, increasing engagement and improving the quality and depth of insights collected.

Enterprises using Sprinklr report gains in customer understanding, operational efficiency, and agility through unified data and AI-assisted decision-making — consistent with feedback captured in peer reviews and analyst evaluations across multiple Sprinklr product suites.

Access the 2026 Gartner Magic Quadrant Report

To learn more about Sprinklr’s positioning and see the full 2026 Gartner Magic Quadrant for Voice of the Customer Platforms, visit: https://www.sprinklr.com/gartner-mq-voc-2026/.

Gartner Disclaimer:

Gartner, Magic Quadrant for Voice of the Customer Platforms, Deborah Alvord, Michael Maziarka, Chad Storlie, Maria Marino, Brad Fager, March 9, 2026.

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

About Sprinklr

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,600+ enterprises — including Microsoft, P&G, Samsung, and 59% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260313038077/en/

Press:

Austin DeArman

pr@sprinklr.com

Source: Sprinklr