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Sprinklr (CXM) CEO sells 138,505 shares in Rule 10b5-1 stock plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Sprinklr, Inc. (CXM) reported an insider stock sale by its President & CEO, Rory P. Read. On January 14, 2026, he sold 138,505 shares of Class A common stock at a weighted average price of $7.13 per share, with individual sale prices ranging from $7.04 to $7.24. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan that he adopted on October 15, 2025. After this sale, he beneficially owned 1,672,108 shares of Sprinklr Class A common stock held directly.

Positive

  • None.

Negative

  • None.
Insider READ RORY P
Role President & CEO
Sold 138,505 shs ($988K)
Type Security Shares Price Value
Sale Class A Common Stock 138,505 $7.13 $988K
Holdings After Transaction: Class A Common Stock — 1,672,108 shares (Direct)
Footnotes (1)
  1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 15, 2025. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.04 to $7.24 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
READ RORY P
(Last) (First) (Middle)
C/O SPRINKLR, INC.
441 9TH AVENUE, 12TH FLOOR
(Street)
NEW YORK NY 10001
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Sprinklr, Inc. [ CXM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President & CEO
3. Date of Earliest Transaction (Month/Day/Year)
01/14/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 01/14/2026 S(1) 138,505 D $7.13(2) 1,672,108 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 15, 2025.
2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.04 to $7.24 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Laura Acton, Attorney-in-Fact 01/16/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Sprinklr (CXM) report in this Form 4?

The filing reports that Rory P. Read, Sprinklr's President & CEO and a director, sold 138,505 shares of Class A common stock on January 14, 2026.

At what price did the Sprinklr CEO sell CXM shares?

The sale was reported at a weighted average price of $7.13 per share, with individual trades executed in a price range of $7.04 to $7.24 per share.

How many Sprinklr (CXM) shares does Rory P. Read hold after this transaction?

Following the reported sale, Rory P. Read beneficially owned 1,672,108 shares of Sprinklr Class A common stock, held directly.

Was the Sprinklr CEO sale made under a Rule 10b5-1 trading plan?

Yes. The filing states that the sale was made pursuant to a Rule 10b5-1 trading plan adopted by Rory P. Read on October 15, 2025.

Who is the reporting person in this Sprinklr (CXM) Form 4 filing?

The reporting person is Rory P. Read, who is identified as a Director and Officer of Sprinklr, serving as President & CEO.

Is there detail on how the Sprinklr CEO sale was executed?

The filing notes that the reported sale price is a weighted average and that the shares were sold in multiple transactions between $7.04 and $7.24. It also states the reporting person will provide full breakdowns of the trades upon request.