Sprinklr CFO trims stake, retains 732k shares after pre-planned sales

Rhea-AI Filing Summary

Sprinklr, Inc. (CXM) – Form 4 insider transaction

Chief Financial Officer Manish Sarin disclosed the disposition of 199,817 Class A common shares over three trading days (07/07-07/09/2025) under a pre-arranged Rule 10b5-1 plan adopted 20-Mar-2025.

• 07/07/2025: 24,468 shares sold at a weighted average price of $9.00
• 07/08/2025: 600 shares sold at $9.00
• 07/09/2025: 174,749 shares sold at a weighted average price of $9.07

Following these sales, Sarin’s direct beneficial ownership declined from an estimated 932,238 to 732,421 shares, a reduction of roughly 21 %. No derivative securities were involved.

While insider sales can signal management sentiment, the use of a 10b5-1 plan indicates the trades were scheduled in advance, reducing concerns about opportunistic timing. The aggregate transaction value is ~$1.8 million, immaterial to Sprinklr’s share count but noteworthy given the executive’s role.

Positive

• None.

Negative

• CFO sold 199,817 shares (≈21 % of prior holdings), which some investors may interpret as reduced confidence despite the 10b5-1 plan.

Insights

Securities Analyst

TL;DR: CFO divests ~22 % of stake; sale pre-planned, modest strategic significance.

The filing shows CFO Sarin monetising roughly US$1.8 million of CXM stock, trimming his holding to 732 k shares. Because trades were executed under a 10b5-1 plan, the market should view the move as routine liquidity management rather than a directional statement on fundamentals. The volume represents an immaterial fraction of CXM’s ~270 million diluted shares, so capital structure and EPS are unaffected. Nonetheless, investors often track executive selling as a sentiment gauge; the size (≈22 % of his personal ownership) may attract short-term attention but lacks long-term financial impact.

Corporate Governance Expert

TL;DR: Pre-scheduled Form 4 mitigates governance risk; still signals reduced alignment.

From a governance perspective, utilisation of a documented 10b5-1 plan aligns with SEC best practice, limiting potential insider-trading concerns. However, the CFO’s sale of nearly one-fifth of his holdings slightly lessens equity alignment with shareholders, though he retains a substantial position. No red flags regarding undisclosed derivatives or complex structures appear in the filing.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sarin Manish

(Last) (First) (Middle)

C/O SPRINKLR, INC.

441 9TH AVENUE, 12TH FLOOR

(Street)

NEW YORK NY 10001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sprinklr, Inc. [ CXM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF FINANCIAL OFFICER

3. Date of Earliest Transaction (Month/Day/Year)
07/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/07/2025		S(1)		24,468	D	$9(2)	907,770	D
Class A Common Stock	07/08/2025		S(1)		600	D	$9	907,170	D
Class A Common Stock	07/09/2025		S(1)		174,749	D	$9.07(3)	732,421	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 20, 2025.

2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.00 to $9.015 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.00 to $9.13 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Jason Minio, Attorney-in-Fact	07/09/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Sprinklr (CXM) shares did CFO Manish Sarin sell?

He sold 199,817 Class A shares between 07/07 and 07/09/2025.

At what prices were the CXM shares sold?

Weighted average prices were $9.00 on 07/07 and 07/08 and $9.07 on 07/09, with detailed ranges provided in the footnotes.

What is the CFO’s remaining ownership after the sale?

Sarin now directly owns 732,421 Class A shares.

Was the sale part of a 10b5-1 trading plan?

Yes. The filing states the transactions were executed under a Rule 10b5-1 plan adopted on 20-Mar-2025.

Does this insider sale affect Sprinklr’s share count or EPS?

No. The transactions involve secondary-market sales and do not alter the company’s total shares outstanding or EPS.