Sprinklr (CXM) General Counsel Cuts Stake via 10b5-1 Plan

Rhea-AI Filing Summary

Sprinklr, Inc. (CXM) Form 4 filing: General Counsel & Corporate Secretary Jacob Scott reported the sale of 62,422 Class A common shares on 20-Jun-2025. The transaction, executed under a Rule 10b5-1 trading plan adopted on 21-Mar-2025, was completed at a weighted-average price of $7.99 (individual trades ranged from $7.95 to $8.10). Following the sale, Scott’s direct beneficial ownership stands at 441,664 shares. No derivative security transactions were reported.

Positive

• Compliance with Rule 10b5-1: The sale was executed under a pre-established trading plan adopted on 21-Mar-2025, demonstrating adherence to insider-trading safeguards.
• Continued substantial ownership: After the transaction, the officer still holds 441,664 shares, maintaining meaningful equity alignment with shareholders.

Negative

• Insider share disposal: A senior officer sold 62,422 shares, reducing his direct stake by approximately 12%, a data-point often viewed unfavorably by investors.

Insights

Securities Analyst

TL;DR: Officer sold ~62K CXM shares (12% of stake) at $7.99 via 10b5-1; modestly negative insider-sentiment signal.

The filing shows the company’s General Counsel reduced his holding from roughly 504k to 442k shares, a decline of about 12.4%. Because the sale was executed under a pre-arranged Rule 10b5-1 plan, it mitigates concerns about timing on undisclosed information, yet investors often interpret insider dispositions—especially by C-suite members—as a mild negative data-point. The volume is not large relative to Sprinklr’s public float, so market impact should be limited, but the action still removes insider buying support at the $8 level.

Corporate Governance Expert

TL;DR: Sale follows best-practice 10b5-1 procedures, transparency reduces governance risk—net neutral.

Scott’s use of a Rule 10b5-1 plan, adopted more than 90 days before execution, aligns with new SEC guidance aimed at preventing opportunistic trading. The disclosure of price range and willingness to furnish detailed trade splits further supports governance transparency. While share ownership falls, the executive retains a significant stake (441,664 shares), maintaining alignment with shareholder interests.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Scott Jacob

(Last) (First) (Middle)

C/O SPRINKLR, INC.

441 9TH AVENUE, 12TH FLOOR

(Street)

NEW YORK NY 10001

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sprinklr, Inc. [ CXM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	GENERAL COUNSEL AND CORP. SEC.

3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/20/2025		S(1)		62,422	D	$7.99(2)	441,664	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 21, 2025.

2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.95 to $8.10 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ /s/ Jason Minio, Attorney-in-Fact	06/23/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Sprinklr (CXM) shares did Jacob Scott sell?

He disposed of 62,422 Class A common shares.

What was the average sale price of the CXM shares?

The weighted-average sale price was $7.99, with individual trades between $7.95 and $8.10.

When did the insider sale occur?

The transaction date was 20-Jun-2025.

How many CXM shares does Jacob Scott own after the sale?

His direct beneficial ownership is 441,664 shares.

Was the sale made under a 10b5-1 trading plan?

Yes. The filing states the transaction was executed under a Rule 10b5-1 plan adopted on 21-Mar-2025.