[Form 4] Dayforce, Inc. Insider Trading Activity
Steve Holdridge, President and COO of Dayforce, Inc. (DAY), reported an insider sale. On 08/15/2025 he disposed of 2,000 shares of Dayforce common stock at $53.61 per share under a Rule 10b5-1 trading plan adopted March 4, 2025. After the sale he beneficially owned 188,811 shares, which the filing states include 126,544 unvested restricted stock units. The Form 4 was signed by an attorney-in-fact on behalf of Mr. Holdridge.
- Transaction executed under a Rule 10b5-1 trading plan, indicating pre-arranged compliance with insider trading rules
- Clear disclosure of unvested restricted stock units (126,544), improving transparency about executive compensation vesting
- Insider sale of 2,000 shares may be viewed by some investors as a reduction in insider shareholding (though small relative to total holdings)
Insights
TL;DR: A routine, pre-arranged insider sale; ownership remains substantial with large unvested RSU component.
The reported sale of 2,000 shares at $53.61 was executed under a Rule 10b5-1 plan, which indicates the transaction was pre-scheduled and not opportunistic. The filing shows total beneficial ownership of 188,811 shares, including 126,544 unvested restricted stock units, signaling that a majority of reported holdings are subject to vesting. For investors, this is a compliance-focused disclosure rather than evidence of a change in executive conviction.
TL;DR: Proper use of a 10b5-1 plan and attorney-in-fact signature demonstrates governance and compliance practices.
The Form 4 discloses that the sale was made pursuant to a 10b5-1 trading plan adopted March 4, 2025, and the filing was executed by an attorney-in-fact, consistent with delegated signature procedures. The disclosure of a large number of unvested RSUs is relevant to assessing executive alignment with shareholder interests. This disclosure meets Section 16 reporting requirements and provides transparency on insider activity.