[144] Viant Technology Inc. SEC Filing

Rhea-AI Filing Summary

Viant Technology Inc. insider filed a Form 144 announcing a proposed sale of 14,067 shares of Class A common stock on 09/11/2025 via Morgan Stanley Smith Barney on NASDAQ, with an aggregate market value of $145,030.77. The shares were originally delivered as restricted stock units awarded by the issuer on dates in 2024 and 2025, totaling 14,067 units acquired on 09/10/2025 and settled as compensation. The filer also reported a prior sale on 06/13/2025 of 13,265 shares for gross proceeds of $173,477.02. The filing includes the required certification that the seller is not aware of undisclosed material adverse information.

Positive

• Complete compliance disclosure for a Rule 144 sale including broker, acquisition dates, and prior three-month sale.
• All securities were acquired as compensation (restricted stock units), clearly disclosed.

Negative

• Insider selling activity: proposed sale of 14,067 shares and a prior sale of 13,265 shares within the past three months.
• Aggregate sale size disclosed ($145,030.77) may indicate insider liquidity actions that investors could view as negative.

Insights

Securities Analyst

TL;DR: Routine insider planned sale of 14,067 shares (about $145k) via brokered transaction; prior sale of 13,265 shares reported.

The Form 144 documents a proposed brokered sale under Rule 144 of restricted stock units converted to shares and sold on NASDAQ. The disclosed aggregate market value of $145,030.77 and the prior sale proceeds of $173,477.02 are explicit; these amounts suggest transactions of modest scale relative to many public companies. The filing confirms standard compliance representations and does not provide operating results or new material company developments.

Compliance/Risk Analyst

TL;DR: Filing meets disclosure requirements for proposed insider sale; no unusual conditions or undisclosed material information noted.

The notice specifies acquisition as restricted stock units awarded under the issuer's incentive plan and payment characterized as compensation. The seller affirms absence of undisclosed material adverse information, and the transaction is routed through Morgan Stanley Smith Barney. From a compliance perspective, the document contains required elements: acquisition details, dates, amounts, broker, and prior three-month sales record.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Morgan Stanley Smith Barney One New York Plaza, 8th Floor New York NY 10004	14067	145030.77	16254640	09/11/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	09/10/2025	Restricted stock units awarded under incentive award plan	Issuer			5999	03/15/2024	Compensation
Common Stock	09/10/2025	Restricted stock units awarded under incentive award plan	Issuer			5551	03/15/2025	Compensation
Common Stock	09/10/2025	Restricted stock units awarded under incentive award plan	Issuer			2517	03/18/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Lawrence Madden 2722 Michelson Drive Suite 100 Irvine CA 92612	Common Stock	06/13/2025	13265	173477.02

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filing for Viant Technology (DSP) announce?

It announces a proposed sale of 14,067 shares of Class A common stock to be executed on 09/11/2025 through Morgan Stanley Smith Barney on NASDAQ, with aggregate market value of $145,030.77.

Who acquired the shares being sold and how were they acquired?

The shares originated from restricted stock units awarded by the issuer; acquisition dates listed include 09/10/2025 with amounts of 5,999; 5,551; and 2,517 units respectively, and payment characterized as compensation.

Has the filer sold any Viant (DSP) shares recently?

Yes. The filer reported a sale on 06/13/2025 of 13,265 shares for gross proceeds of $173,477.02.

Through which broker will the proposed sale be executed?

Morgan Stanley Smith Barney at One New York Plaza, 8th Floor, New York, NY; the filing lists that broker for the transaction.

Does the filing state any undisclosed material adverse information about Viant?

No. The signer represents they do not know of any material adverse information regarding the issuer that has not been publicly disclosed.